37x vs Chili Piper
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | 37x | Chili Piper |
|---|---|---|
| Purpose | Consumer price comparison across 3,000+ shops | B2B meeting booking & lead routing from web traffic |
| Pricing | Free for consumers | Paid (custom, enterprise-level) |
| Target Users | Consumers in 32 European countries | Enterprise B2B sales/marketing teams |
| Core Features | Price comparison, hourly updates, category filters, direct retailer links | Chat AI, Form Concierge, Distro, Re-Engagement, Web Experiences |
| Integrations | None listed | Salesforce, HubSpot, Marketo, Clearbit, Slack, etc. |
| Geographic Reach | 32 European countries | Global (focus on English-speaking B2B markets) |
Chili Piper and 37x serve completely different needs: Chili Piper is a powerful enterprise sales and marketing platform for converting B2B web traffic into meetings, while 37x is a free consumer price comparison tool. Your choice depends entirely on whether you are optimizing B2B lead conversion or shopping for the best price across European retailers. There is no overlap in use cases.
AI-led website conversion platform that turns B2B traffic into booked meetings in seconds.
Visit WebsiteWho should pick which
- Enterprise Revenue Ops leaderPick: Chili Piper
Needs to automate lead routing, booking, and qualification for high-volume inbound traffic, with deep Salesforce integration.
- Consumer in Germany looking for best TV pricePick: 37x
37x offers free, hourly-updated price comparisons across European shops, perfect for budget-conscious shoppers.
- Solo founder with low web trafficPick: 37x
Chili Piper is overkill for low traffic; 37x is free and irrelevant to B2B. Neither fits well, but 37x has no cost.
- B2B Marketing team converting pricing page visitorsPick: Chili Piper
Chili Piper's Web Experiences and Form Concierge can instantly book demos from high-intent visitors without form friction.
- Retailer wanting Google Shopping CSS partnerPick: 37x
37x acts as a free CSS partner, offering visibility across European markets with no setup fee.
Frequently Asked Questions
37x vs Chili Piper: which should you choose?
Chili Piper and 37x serve completely different needs: Chili Piper is a powerful enterprise sales and marketing platform for converting B2B web traffic into meetings, while 37x is a free consumer price comparison tool. Your choice depends entirely on whether you are optimizing B2B lead conversion or shopping for the best price across European retailers. There is no overlap in use cases.
Are Chili Piper and 37x competitors?
No, they serve entirely different markets: Chili Piper for B2B meeting booking, 37x for consumer price comparison.
Can I use Chili Piper for personal shopping?
No, Chili Piper is designed for business lead conversion, not price comparison.
Is 37x available outside Europe?
No, 37x only supports consumers in 32 European countries as stated in its description.
Does Chili Piper offer a free trial?
The description indicates enterprise custom pricing, but no free tier is mentioned; likely a demo-based sales process.
What integrations does 37x support?
None are listed. It is a standalone comparison website.
Which tool is better for B2B sales teams?
Chili Piper is built specifically for B2B teams with features like Chat AI, Distro, and Salesforce integration.
Is Chili Piper's pricing transparent?
No, like most enterprise tools, pricing is custom and likely requires a sales conversation.
Can 37x book meetings?
No, it is purely a price comparison service with no meeting booking functionality.
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Last reviewed: July 3, 2026