Brandmark vs Looka
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | Brandmark | Looka |
|---|---|---|
| Pricing | Freemium with one-time payment | Paid (one-time or subscription) |
| Free tier | Unlimited free logo generation without account | Not specified |
| Key feature | Generative AI icon creation | Brand kit with 300+ templates |
| Payment model | One-time payment, no subscription | Subscription-based |
| File formats | SVG, PNG, PDF | SVG, PNG, EPS, PDF |
| Copyright | Full copyright for commercial and personal use | Not specified |
If you want a complete brand identity with templates and are okay with a subscription, go with Looka. If you prefer a one-time payment, full copyright, and unlimited free ideation, Brandmark is the better value.
Feature-by-feature
Looka differentiates with a comprehensive brand kit: 300+ branded templates for social media, business cards, and more, plus a brand guidelines PDF. Its AI generates concepts based on your preferences and industry, and the drag-and-drop editor is great for fine-tuning. Brandmark leverages generative AI for icon creation and provides hand-crafted fonts, but its template library is less extensive (business cards, social graphics, one-page websites). Brandmark shines in flexibility — unlimited free logo generation without an account — and offers full copyright, while Looka does not specify copyright terms. For file formats, Looka adds EPS, benefiting print designers, whereas Brandmark offers SVG, PNG, PDF. Both allow customization, but Looka's strong suit is the all-in-one brand kit; Brandmark's strength is simplicity and ownership.
Pricing compared
Looka requires a subscription (no free tier mentioned), which can add up over time. Brandmark is freemium — unlimited logo generation for free, with a one-time payment for exports. This means Brandmark is cheaper for a single logo need, while Looka's subscription might be justified if you use the ongoing brand templates. Looka provides partner offers worth $3,000, which could offset costs. Brandmark includes unlimited revisions after purchase, whereas Looka doesn't specify. For long-term users needing a full brand kit, Looka's subscription could be cost-effective; for a one-time logo purchase, Brandmark's flat fee wins.
Who should pick which
- Startup founder on a tight budgetPick: Brandmark
One-time payment and full copyright make it cost-effective, plus unlimited free logo ideas.
- Non-designer needing a complete brand identityPick: Looka
Looka's brand kit with 300+ templates keeps social media and print consistent without extra work.
- Small business wanting to avoid subscriptionsPick: Brandmark
No recurring fees, and the one-time cost includes unlimited revisions and brand guide.
- Freelancer delivering logo files to clientsPick: Looka
Offers EPS vector format and a brand guidelines PDF, which clients in print may require.
Frequently Asked Questions
Brandmark vs Looka: which should you choose?
If you want a complete brand identity with templates and are okay with a subscription, go with Looka. If you prefer a one-time payment, full copyright, and unlimited free ideation, Brandmark is the better value.
Can I try Looka for free?
Not specified, but you generate concepts before paying for downloads.
Does Brandmark require an account for free logo generation?
No, you can generate unlimited logos without signing up.
Which tool is better for a one-time logo purchase?
Brandmark, because it's a one-time payment with full copyright.
Does Looka include a brand guidelines PDF?
Yes, it does.
Can I get vector files from both tools?
Yes, both offer SVG; Looka also includes EPS and PDF.
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Last reviewed: August 5, 2026