Hailuo vs The New Black

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-10-10
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At a glance

DimensionHailuoThe New Black
Core FocusGeneral AI video & image generationAI fashion design & apparel
PricingFreemium (paid tiers for more credits/HD)Freemium (paid Pro/Business for unlimited features)
Key Features1080p video, 10s clips, physics simulation, text-to-videoTech pack exports, virtual try-on, custom AI models, fashion-only
Output QualityHD 1080p, 30fps, but limited editing controlHigh-res images suitable for production, tech pack ready
Best ForContent creators, marketers, indie filmmakersFashion brands, designers, apparel startups
Latest NewsNo product update news beyond static factsNo recent news captured

Hailuo is the better choice for general AI video and image creation, offering higher resolution and longer clips for content marketing, while The New Black is a specialized fashion-only tool for apparel design. Choose Hailuo for versatile visual content; choose The New Black if you need production-ready fashion designs with tech pack exports.

Hailuo
Hailuo

Hailuo is a web-based AI video generator that turns text prompts and reference media into short cinematic clips and 1080p images.

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The New Black
The New Black

AI fashion design that turns a prompt, sketch or product photo into on-model shots, video, Shopify listings and factory-ready tech packs.

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Pricing
Freemium
Freemium
Plans
$0/mo
from /mo — exact rate shown after sign-in
One-off top-up
$15/mo
$35/mo
$65/mo
$195/mo
Popularity
18 views
7.3k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Web
WebAPI
Categories
🎞️ AI Video Generation🎨 Image Generation
🎨 Image Generation📦 Product & Ecommerce Visuals🧊 3D Generation & Scanning
Features
Text-to-video generation from prompts
Text-to-image generation at up to 1080p
MiniMax H3 model
Omni Reference multimodal prompting
Upload images as start frames with @Image1
Upload video to drive motion with @Video1
Upload audio as soundtrack with @Audio1
Combine characters, scenes, actions, and music in one prompt
Short-form clips up to 10 seconds
Camera movement control
Physics and dynamic effects simulation
Web-based editor with no install
Video, Image, and Audio creation tabs
New-user signup rewards with free credits
AI clothing generator: text prompt to garment on a model, flat lay or white background
Sketch to design: hand-drawn or digital fashion sketch becomes a realistic product image
Image to flat sketch: garment photo becomes a clean technical flat
Change fabric, print and colour on an existing garment photo
AI fashion model generator: product photo or flat lay to on-model imagery
Swap the model while keeping the outfit, or pull a product out of a model shot
AI virtual try-on for clothing, jewelry, bags, shoes and accessories
Ghost mannequin images with the collar interior visible
AI tech pack generator: size charts, grading and bill of materials with AI review credits
Lookbooks published on your own custom domain, no vendor mark on the last page
AI fashion video: UGC clips, lookbook videos, product 360s and fashion ads
Ultra AI video model producing clips up to 30 seconds
AI PRO video in 1080p; Ultra AI photos in 4K with enhancement to HD 2K or 4K
Bulk generation to run a whole catalogue in one pass
Visual DNA profiles holding one look across a catalogue
Integrations
Shopify
Instagram
Facebook
TikTok
YouTube
Pinterest
X
Threads
LinkedIn
Klaviyo
Google Analytics
Google Search Console
Meta Ads
Claude
ChatGPT

What real users say: Hailuo vs The New Black

Not marketing copy and not our opinion — a structured sweep of public discussion (reviews, forums, communities and video comments), showing what people praise and what they complain about for each tool.

Hailuo

54 mentions across 4 sources · 41% positive — mixed (averaged across 4 sources)

Hacker News, YouTube, App Store, Lemmy

What users praise

  • • Supports 1080p HD video output for crisp visuals.
  • • Ultra-long 10-second clips — longer than many competitors.
  • • Improved physics simulation for realistic motion.
  • • Fast prompt processing and good adherence to text.

What frustrates them

  • • Mobile app forces paywall before any free trial or preview.
  • • Multiple reports of unauthorized charges and subscription issues.
  • • Difficult to cancel subscription according to App Store reviews.
  • • Some users report the app never produces any output.

Researched Jul 3, 2026

The New Black

68 mentions across 5 sources · 18% positive — critical (averaged across 5 sources)

Hacker News, YouTube, Product Hunt, Stack Overflow, Lemmy

What users praise

  • • Purpose-built for fashion: tech packs, virtual try-on, model generation.
  • • Saves costs on photoshoots and technical drafting for small brands.
  • • Brand DNA ensures consistency across designs.
  • • Bulk generation speeds up catalog creation.

What frustrates them

  • • Very little verified community feedback outside Product Hunt.
  • • Not for non-fashion creative work; limited to apparel.
  • • Pricing may be opaque; credits and hidden costs not clear.
  • • Learning curve for tech packs and fashion-specific features.

Researched Aug 29, 2026

Who should pick which

  • Solo founder creating social media videos
    Pick: Hailuo

    Hailuo offers quick, high-quality video generation from text, ideal for marketing content without complex editing.

  • Fashion startup designing first collection
    Pick: The New Black

    The New Black provides fashion-specific outputs like tech packs and virtual try-on, speeding up concept-to-production.

  • Indie filmmaker for storyboarding
    Pick: Hailuo

    Hailuo’s 10-second clips and physics simulation help visualize scenes quickly.

  • Design team at apparel brand
    Pick: The New Black

    Features like custom AI models and team management ensure brand consistency and collaboration.

  • Digital marketer needing ad creatives
    Pick: Hailuo

    Fast prompt processing and HD video output suit ad creative iteration without fashion constraints.

Frequently Asked Questions

Hailuo vs The New Black: which should you choose?

Hailuo is the better choice for general AI video and image creation, offering higher resolution and longer clips for content marketing, while The New Black is a specialized fashion-only tool for apparel design. Choose Hailuo for versatile visual content; choose The New Black if you need production-ready fashion designs with tech pack exports.

Can Hailuo generate fashion designs?

Hailuo can create images from text, but it is not specialized for fashion. For production-ready apparel designs with tech packs, use The New Black.

Does The New Black support video generation?

No, The New Black is image-only focused on fashion. For video, choose Hailuo.

Which tool is better for high-resolution output?

Both offer high-resolution: Hailuo up to 1080p HD video, The New Black high-res images suitable for production. Your choice depends on format need.

Are there free plans for both?

Yes, both have freemium models. Hailuo free includes limited credits; The New Black free offers basic generation but limited features like trend searches.

Can I use my own brand styles with these tools?

The New Black allows custom AI models for brand consistency. Hailuo does not offer brand-specific customization.

Which tool is more affordable for a small business?

Neither discloses exact pricing, but both have free tiers. For heavy use, The New Black’s Pro is per seat; Hailuo likely credit-based. Evaluate based on output volume.

Do these tools integrate with other software?

Hailuo exports to various formats but no specific integrations mentioned. The New Black offers API access for Business tier, enabling custom integrations.

Are there any recent updates I should know?

The latest news for Hailuo includes a blog about infomercials and student projects but no product update. The New Black has no recent news captured.

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Last reviewed: July 3, 2026