Hotjar vs PostHog

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-09-29
Cross-checked through our multi-step verification ·
Saved

At a glance

DimensionHotjarPostHog
Pricingfreemium · from Free $0/mofreemium · from Free $0/mo
Best forMarketing teams optimizing landing pages and conversion funnels, UX researchers diagnosing usability issues with heatmaps and session replayProduct engineers who want analytics, session replay, and feature flags in one place with a monthly free tier, Startups and side projects needing a cheaper alternative to Mixpanel, Amplitude, and LaunchDarkly
Standout featuresHeatmaps for clicks, hovers, and scroll depth · Attention Maps that reveal true engagement, not just clicks · Session Replay with AI-generated summaries of recordingsProduct analytics with event pipelines and dashboards · Session replay with heatmaps · Replay Vision AI insights from recordings
Viability score69/10087/100
APIYesYes

Hotjar is the stronger pick for marketing teams optimizing landing pages and conversion funnels; PostHog fits better for product engineers who want analytics, session replay, and feature flags in one place with a monthly free tier.

Built from live tool data, last verified 2026-09-29.

Hotjar
Hotjar

Hotjar is now Contentsquare: free behavior analytics with heatmaps, session replay, surveys, and AI insights for 200k sessions a month.

Visit Website
PostHog
PostHog

PostHog is an all-in-one product platform: analytics, session replay, error tracking, feature flags, experiments, surveys, and a managed data warehouse with a

Visit Website
Pricing
Freemium
Freemium
Plans
$0/mo
$0/mo
Usage-based
Custom
Popularity
4.8k views
4.7k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Web
WebMobileDesktopAPICLI
Categories
📉 Product Analytics & Experimentation🎯 Landing Pages & CRO
📉 Product Analytics & Experimentation📡 LLM Observability & Evals
Features
Heatmaps for clicks, hovers, and scroll depth
Attention Maps that reveal true engagement, not just clicks
Session Replay with AI-generated summaries of recordings
Surveys and Feedback with 100 responses and 5 interviews per month
Funnels to visualize drop-off at every step of a key flow
Error Monitoring that catches JavaScript errors affecting conversions
Performance Monitoring linking slow load times to behavior and revenue
Sense Chat for plain-language questions about your behavior data
LLM Connect (MCP) to query data from ChatGPT, Claude, and Copilot
300 AI tool calls per month on the free plan
Data Connect for exporting analytics data
Smart Capture for automatic tagging of user interactions
Web Analytics for basic traffic and engagement metrics
Mobile Apps support for iOS and Android analytics
Cloud-based deployment with no installation required
Product analytics with event pipelines and dashboards
Session replay with heatmaps
Replay Vision AI insights from recordings
Feature flags with 1M free requests per month
Experiments and no-code A/B testing
Error tracking with 100K free exceptions per month
Surveys with in-app and email responses and 1.5K free responses
SQL insights with scatter plots and trend lines
Managed data warehouse on DuckDB with 1M free rows
120+ data warehouse sources and destinations
Web analytics for pageviews
AI observability with 100K free events per month
Logs ingestion (10 GB free monthly)
CDP-lite user activity feed and Workflows for automated emails and destinations
PostHog MCP server for AI agents plus PostHog Desktop beta
Integrations
Slack
Jira
Unbounce
ChatGPT
Claude
Microsoft Copilot
Google Analytics
HubSpot
Optimizely
Stripe
PostgreSQL
GitHub
Sentry
Zendesk
MySQL
Snowflake
BigQuery
Redshift
Segment
Salesforce
Intercom
Datadog

Frequently Asked Questions

Which is better, Hotjar or PostHog?

The best choice between Hotjar and PostHog depends on your specific use case — we compare them independently on features, current pricing, integrations, and real-world signals (with an on-demand sentiment scan available for each). See the side-by-side breakdown above to match them to your needs.

What are the main differences between Hotjar and PostHog?

The key differences include pricing model, feature set, platform support, and skill level requirements. Review the full comparison on RightAIChoice for a detailed breakdown.

Is there a free version of Hotjar or PostHog?

Check the pricing section in the comparison for the latest pricing details on both tools, including free tiers, trial options, and paid plans.

More Hotjar or PostHog comparisons

Pendo vs PostHog comparison
Mixpanel vs PostHog comparison
FullStory vs PostHog comparison
Plausible Analytics vs PostHog comparison
FullStory vs Hotjar comparison

Explore each tool further

Hotjar
View Hotjar reviewHotjar alternatives
PostHog
View PostHog reviewPostHog alternatives

Browse these categories

Best AI Product Analytics & Experimentation toolsBest AI Landing Pages & CRO toolsBest AI LLM Observability & Evals tools
Still deciding? Get the weekly AI tools brief

One email a week — new tools, honest comparisons, no spam.

Last reviewed: May 12, 2026