Instapage vs Leadpages

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-09-28
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At a glance

DimensionInstapageLeadpages
Pricingpaid · from Create $79/mopaid · from Starter $10/mo
Best forMarketing teams running paid search, social, and display ad campaigns, Agencies managing multiple client landing pages with personalizationMarketers running multiple paid campaigns who need pages fast, Founders and small teams wanting built-in A/B testing
Standout featuresDrag-and-drop landing page builder · AI content generation for headlines, page text, and CTAs · AI Collections for scaling pages with manual or AI placeholdersAI page creation from a campaign description; live branded page in under 60 seconds · Brand kit auto-applied by extracting brand details from your URL · Batch page creation for 10+ pages at once
Viability score87/10085/100
APIYesYes

Instapage is the stronger pick for marketing teams running paid search, social, and display ad campaigns; Leadpages fits better for marketers running multiple paid campaigns who need pages fast.

Built from live tool data, last verified 2026-09-28.

Instapage
Instapage

AI-powered landing page builder and marketing platform for teams running paid ads who need personalization and testing at scale.

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Leadpages
Leadpages

AI landing page builder that generates a branded, live page in about 60 seconds and then tests and optimizes it for you.

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Pricing
Paid
Paid
Plans
$79/mo
$199/mo
Custom
$10/mo
$29/mo
$49/mo
$99/mo
$199/mo
$399/mo
Popularity
3.8k views
6.2k views
Skill Level
Beginner-friendly
Beginner-friendly
API Available
Platforms
Web
Web
Categories
🎯 Landing Pages & CRO💰 Ad Creative & Media Buying✨ Email Marketing & Newsletters
🎯 Landing Pages & CRO
Features
Drag-and-drop landing page builder
AI content generation for headlines, page text, and CTAs
AI Collections for scaling pages with manual or AI placeholders
AI experiments with automated traffic routing
A/B testing on standard and AMP pages
Personalization with dynamic page variations
AdMap® visual ad campaign mapping
Global Blocks for one-click multi-page updates
Instablocks® reusable pre-designed block templates
Thor Render Engine® for fast mobile page loads
AMP support
Schema markup for search and AI visibility
Built-in forms and email marketing
Visual collaboration with real-time editing and feedback
Analytics with heatmaps, cost-per-visitor, and cost-per-lead
AI page creation from a campaign description; live branded page in under 60 seconds
Brand kit auto-applied by extracting brand details from your URL
Batch page creation for 10+ pages at once
A/B testing in three modes: simple split, AI-assisted, or full automation
Self-Improving Pages that create challengers, run tests, and pick winners automatically
Smart Traffic AI routing by visitor source and device
Dynamic Text Replacement swapping headline copy from URL parameters
Personalization for mobile visitors, returning users, and ICP-matched prospects
Click, scroll, and attention heatmaps inside the editor
Optimization Score with conversion and AEO sub-scores
Visitor Intelligence: company, industry, job title, ICP score via Customers.ai
Embedded Stripe checkout for products, subscriptions, and digital goods
Lead capture forms, webhooks, and CSV export to CRM
Website and blog builder on custom domains with free SSL
Remote MCP server for publishing from Claude, ChatGPT, Cursor, and n8n
Integrations
Google Ads
Facebook Ads
Marketo
HubSpot
Salesforce
Mailchimp
Zapier
Google Analytics
Segment
Optimizely
Meta Ads
TikTok Ads
LinkedIn
Shopify
Stripe
Lemon Squeezy
Gumroad
WooCommerce
Etsy
Klaviyo
ActiveCampaign

Frequently Asked Questions

Which is better, Instapage or Leadpages?

The best choice between Instapage and Leadpages depends on your specific use case — we compare them independently on features, current pricing, integrations, and real-world signals (with an on-demand sentiment scan available for each). See the side-by-side breakdown above to match them to your needs.

What are the main differences between Instapage and Leadpages?

The key differences include pricing model, feature set, platform support, and skill level requirements. Review the full comparison on RightAIChoice for a detailed breakdown.

Is there a free version of Instapage or Leadpages?

Check the pricing section in the comparison for the latest pricing details on both tools, including free tiers, trial options, and paid plans.

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Instapage
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Leadpages
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Last reviewed: May 12, 2026