LUX vs The New Black

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-09-01
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At a glance

DimensionLUXThe New Black
PricingFreemiumFreemium
Core FocusAI companion with anime image generationFashion design and e-commerce
Key FeaturesCharacter customization, voice input, anime imagesAI design, models, try-on, tech packs
IntegrationsSocial sharingShopify, Instagram, Pinterest, TikTok, YouTube, X, Threads
Best ForCasual conversation, anime fans, creative storytellingFashion brands, e-commerce, design teams
Not ForProfessional use, therapy, productivityGeneral design, non-apparel, offline use

If you need a personalized AI companion with anime-style visuals for casual chats and creative storytelling, LUX is your pick. But if you're a fashion brand or e-commerce team looking to design, model, and publish apparel collections with AI, The New Black is the clear winner. Choose based on your domain: entertainment vs. commerce.

LUX
LUX

Design your anime AI companion and chat on mobile — LUX brings your character to life.

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The New Black
The New Black

AI fashion design platform for generating garments, models, and tech packs

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Pricing
Freemium
Freemium
Plans
$0/mo
$9.99/mo
$0/mo
$15/mo
$35/mo
$65/mo
$195/mo
Popularity
8 views
7.3k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Mobile
WebAPI
Categories
🎭 AI Companions & Character Chat🌸 Anime, Manga & Comics
🎨 Image Generation📦 Product & Ecommerce Visuals🧊 3D Generation & Scanning
Features
Custom companion creation with name, age, interests, image style
Open-ended conversational AI on any topic
AI-generated anime-style images of your character
Multiple character presets and styles
Voice input support on mobile
Save and revisit past conversations
Premium tier unlocks unlimited image generation
Share creations via social media
Regular updates with new customization options
Mobile-only app
Freemium model with free basic chat
Advanced personalization options (Premium)
AI fashion design generation from text, sketch, or reference
AI fashion model generator: product photos to model shots
AI virtual try-on: place products on uploaded models
AI tech pack generator: auto-filled measurements, grading, BOM
Brand DNA for consistent visual identity
Bulk generation for entire catalogs
HD upscaling for images and videos
Video editor: trim, add music, combine scenes, adjust look
Photo editor: crop, resize, color-correct, retouch
Ghost-mannequin and flat product shots
Fabric and color changing on designs
Annotated flats: place, scale, rotate sketches on free canvas
Claude MCP integration for in-conversation visuals
API for developers
Direct publishing to Shopify, Instagram, TikTok, YouTube, Pinterest, X, Threads
Integrations
Shopify
Instagram
Pinterest
TikTok
YouTube
Threads
Claude

What real users say: LUX vs The New Black

Not marketing copy and not our opinion — a structured sweep of public discussion (reviews, forums, communities and video comments), showing what people praise and what they complain about for each tool.

LUX

103 mentions across 8 sources · 5% positive — critical

Hacker News, YouTube, Product Hunt, App Store, Bluesky, Stack Overflow, GitHub, Lemmy

What users praise

  • Creative character customization with anime-style image generation.
  • Voice input support on mobile for hands-free interaction.
  • Save and revisit past conversations.
  • Multiple character presets offer variety.

What frustrates them

  • No community feedback available for the actual AI companion app.
  • App Store reviews are for a different product (light meter).
  • Users report constant crashes.
  • No way to delete subscription or account.

Researched Jul 15, 2026

The New Black

68 mentions across 5 sources · 18% positive — critical

Hacker News, YouTube, Product Hunt, Stack Overflow, Lemmy

What users praise

  • Purpose-built for fashion: tech packs, virtual try-on, model generation.
  • Saves costs on photoshoots and technical drafting for small brands.
  • Brand DNA ensures consistency across designs.
  • Bulk generation speeds up catalog creation.

What frustrates them

  • Very little verified community feedback outside Product Hunt.
  • Not for non-fashion creative work; limited to apparel.
  • Pricing may be opaque; credits and hidden costs not clear.
  • Learning curve for tech packs and fashion-specific features.

Researched Aug 29, 2026

Who should pick which

  • Solo founder of a fashion startup
    Pick: The New Black

    The New Black offers AI design, model imagery, try-on, and tech pack generation to rapidly prototype collections and publish to e-commerce channels without photoshoots.

  • Anime fan seeking a creative chat buddy
    Pick: LUX

    LUX allows you to customize an anime-style companion with unique interests and generate visual art, perfect for casual roleplay and storytelling.

  • E-commerce manager needing product photos
    Pick: The New Black

    The New Black generates realistic model imagery, virtual try-ons, and flat product shots, eliminating photoshoot costs and speeding up catalog creation.

  • Creative writer looking for character inspiration
    Pick: LUX

    LUX's customizable companion and anime image generation can help you explore character ideas and have evolving conversations to spark storylines.

  • Design team needing brand-consistent tech packs
    Pick: The New Black

    The New Black's Brand DNA and automated tech pack features ensure consistent styling and accurate specs for manufacturing.

Frequently Asked Questions

LUX vs The New Black: which should you choose?

If you need a personalized AI companion with anime-style visuals for casual chats and creative storytelling, LUX is your pick. But if you're a fashion brand or e-commerce team looking to design, model, and publish apparel collections with AI, The New Black is the clear winner. Choose based on your domain: entertainment vs. commerce.

Can LUX be used for professional design work?

No, LUX is designed for casual companionship and entertainment, not for professional design or productivity tasks.

Does The New Black support integration with Adobe Illustrator?

The provided data does not list Adobe Illustrator integration, and the tool is not for offline use or deep integration with professional design suites.

Can I try LUX or The New Black for free?

Both are freemium, meaning they have free tiers with limited features; paid plans unlock full capabilities.

Does LUX offer a mobile app?

LUX supports voice input on mobile, suggesting a mobile app is available, though not specified as a standalone app.

Is The New Black suitable for non-fashion product design?

No, it is specifically for apparel and accessories; not for interior, product, or general design.

Can LUX generate images of real people?

LUX generates anime-style images of your custom character, not photorealistic or real people.

Does The New Black require design experience?

The platform is designed for fashion brands, but its AI tools (text-to-design, sketch-to-design) reduce the need for expert design skills.

Can I collaborate with a team on The New Black?

The data mentions design teams and no seat fees, suggesting collaboration is supported, but specifics are not provided.

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Last reviewed: July 7, 2026