Make vs Workato
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | Make | Workato |
|---|---|---|
| Pricing | Freemium (free plan + paid tiers from ~$9/mo) | Contact sales (enterprise-tier, no free plan) |
| Target User | SMBs to mid-market teams seeking no-code workflow automation | Large enterprises needing AI agent orchestration with MCP |
| Deployment | Cloud-based visual builder with webhook triggers | Cloud-based with embedded iPaaS and API management |
| Key Differentiator | 500+ connectors, visual scenario builder with routers/filters | Enterprise MCP for AI agents, Data Hub/MDM, RPA, IDP |
| Integrations | Slack, Google Sheets, Gmail, Salesforce, HubSpot, Trello, Asana | Salesforce, Slack, Marketo, NetSuite, Workday, Claude, OpenAI |
| Best For | Marketing/ops teams automating multi-app workflows | Enterprises building KPI-driven autonomous agents with MCP |
For a large enterprise needing to orchestrate AI agents with MCP, integrate complex systems like Workday or NetSuite, and manage master data, Workato is the clear choice despite its hidden pricing. For SMBs or teams on a budget that want a flexible no-code workflow builder with many pre-built connectors, Make offers a freemium model and intuitive visual builder that is far more accessible.
Feature-by-feature
Workato and Make serve different automation segments. Workato is an enterprise iPaaS with Agent Studio for building custom AI agents, MCP Gateway for secure agent connectivity, Data Hub/MDM for master data management, Intelligent Document Processing, RPA, and API management. It supports MCP for AI agents with Claude, OpenAI, and Copilot. Make is a no-code visual builder with 500+ connectors, routers, filters, aggregators, iterators, error handling, and sub-scenarios. Workato excels at KPI-driven autonomous orchestration across departments, while Make focuses on linking SaaS apps for marketing, ops, and ETL-like tasks. Workato includes B2B/EDI integration and embedded iPaaS, features absent in Make. Make offers real-time logs and team workspaces; Workato provides governance and enterprise controls. The choice depends on whether you need AI agent orchestration and master data (Workato) or a flexible, affordable workflow tool (Make).
Pricing compared
Workato uses a contact-sales model with no publicly listed prices, typical for enterprise-tier iPaaS platforms. This means a significant upfront investment and likely a long-term contract, making it unsuitable for small teams or those needing quick, self-serve deployment. Make offers a freemium plan (basic features, limited operations) and paid plans starting at around $9/month, scaling with operations count. Make's pricing is transparent and accessible for SMBs, but costs can escalate with high-volume automation. Workato's hidden pricing implies higher costs but includes advanced features like MCP, RPA, IDP, and API management that would require additional tools elsewhere. For budget-conscious users, Make is more approachable; for enterprises with complex needs, Workato’s all-in-one platform may justify its price tag.
Who should pick which
- Large enterprise IT managerPick: Workato
Needs to orchestrate AI agents with MCP, integrate Workday, Salesforce, NetSuite, and manage master data across departments.
- Solo marketing freelancerPick: Make
Wants affordable no-code automation to connect Google Sheets, Gmail, and social media without a big investment.
- Operations manager at mid-size companyPick: Make
Requires flexible workflow builder with 500+ connectors for SaaS tools like HubSpot, Trello, and Asana, with visible pricing.
- CTO building autonomous customer support agentsPick: Workato
Needs Agent Studio, MCP Gateway, and integration with service desk tools for KPI-driven agent automation.
- Data analyst automating ETLPick: Make
Make's data transformation tools (aggregators, iterators) and low cost are ideal for batch processing between apps.
Frequently Asked Questions
Which platform offers a free plan?
Make offers a freemium plan; Workato requires contacting sales (no free tier).
Can I build AI agents with Make?
Make does not support MCP or agent building; Workato's Agent Studio is designed for custom AI agents.
Which platform has more integrations?
Make claims 500+ connectors; Workato offers deep integrations with enterprise systems like Workday and NetSuite.
Does Workato support RPA?
Yes, Workato includes Robotic Process Automation (RPA) as a feature; Make does not.
Is Make suitable for high-volume automation?
Make can handle moderate volumes but pricing scales quickly; Workato is enterprise-grade for high-volume needs.
Does Workato have a visual builder?
Yes, but it's more advanced (iPaaS) with steeper learning curve; Make's drag-and-drop builder is simpler.
Can I embed Make into my SaaS product?
No, Workato offers Embedded iPaaS for SaaS products; Make does not have this feature.
Which tool is better for a startup?
Make is better due to freemium pricing and ease of use; Workato is overkill and expensive for startups.
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