Make vs Workato
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | Make | Workato |
|---|---|---|
| Best for | Small businesses, freelancers, and non-technical teams needing affordable visual automation. | Enterprise IT and ops teams automating complex business processes with AI agents. |
| Pricing | Freemium from $0 (1,000 ops/mo) to $16/mo Pro; no hidden costs, clear tiers. | Contact sales only; no public pricing; typically high six-figure annual contracts for enterprises. |
| Setup complexity | Intuitive visual canvas, drag-and-drop, ready in minutes; no coding required. | Low-code but steeper learning curve due to enterprise features; requires admin/power-user training. |
| Strongest differentiator | 2000+ integrations and AI modules at a fraction of enterprise cost. | Enterprise iPaaS with Agent Studio and Enterprise MCP for building secure, governed AI agents. |
Make vs Workato — for small businesses and freelancers, Make wins with its freemium pricing, 2000+ integrations, and intuitive visual builder. For enterprise teams needing AI agent orchestration, governed integrations, and complex business process automation, Workato is the clear choice. The deciding factor is scale and budget: Make delivers production-grade automations at $9–$16/month, while Workato requires a sales conversation and typically annual contracts exceeding $50,000.
Feature-by-feature
Core capabilities: visual workflow building
Make offers a drag-and-drop canvas with over 2000 app integrations, AI modules, and built-in data transformation tools. Its visual interface makes it easy to map logic, set triggers, handle errors, and use custom functions without coding. Workato also provides a low-code workflow designer with 1000+ pre-built connectors, but adds enterprise-grade features like recipe lifecycle management, intelligent data mapping, and advanced error handling. Workato's AI-powered recipe builder and Workbot conversational automation target complex business processes.
Winner: Make for simplicity and breadth of integrations; Workato for enterprise depth.
AI/model approach: AI modules vs Agent Studio
Make includes AI modules (e.g., OpenAI, ChatGPT) that can generate content, summarize text, or classify data within automations. These are easy to drop into a scenario. Workato goes further with Agent Studio and Enterprise MCP — a platform to build, test, and deploy AI agents grounded in business systems, with guardrails and governance. Workato's approach is designed for regulated enterprises needing traceable AI decision-making.
Winner: Workato for advanced AI agent orchestration; Make for simple AI add-ons.
Integrations and ecosystem
Make boasts over 2000 integrations covering every major SaaS: Google Workspace, Slack, Shopify, HubSpot, Salesforce, Notion, Airtable, Mailchimp, and many more. Workato offers ~1000 pre-built connectors but focuses on deep, enterprise-ready connectors for systems like Workday, NetSuite, ServiceNow, Snowflake, and SAP (via API management). Workato also supports B2B/EDI integration and custom API gateways.
Winner: Make for breadth; Workato for depth and enterprise connectors.
Performance and scale
Make Free tier handles 1,000 ops/mo, scaling to 10,000 ops/mo on Core ($9/mo) and custom limits on Pro. Workato does not publicly disclose ops limits, but its architecture is built for millions of operations and high-availability SLAs (custom in Enterprise plan). Workato supports real-time triggers, event-driven automation, and massive data orchestration workloads.
Winner: Workato for high-volume, mission-critical automation.
Developer experience and workflow
Make's intuitive visual builder with scenario templates, sub-scenarios, and version history makes it easy for non-technical users to build and maintain automation. It also offers webhooks, custom functions, and API connections for developers. Workato provides a more structured environment with recipe lifecycle management, team collaboration, and governance controls. However, setting up complex workflows in Workato can require deeper technical understanding of enterprise systems.
Winner: Make for ease of use; Workato for structured enterprise governance.
Pricing compared
Make pricing (2026)
Make offers a transparent freemium model. The Free plan costs $0 and includes 1,000 operations per month and 2 active scenarios. The Core plan is $9/month for 10,000 ops/month and unlimited scenarios. The Pro plan at $16/month adds custom functions and priority support. No hidden costs or overage fees are disclosed; operations count resets monthly. All plans include access to 2000+ integrations, AI modules, and visual builder.
Workato pricing (2026)
Workato does not publish public pricing. Plans are Professional, Business, and Enterprise — all require contacting sales. Typical annual contracts for medium-to-large enterprises range from $50,000 to over $500,000 based on features, connectors, and operations volume. Enterprise plan includes custom SLA, advanced security, and dedicated support. There is no free tier or public entry-level pricing.
Value-per-dollar: Make vs Workato
For small businesses, freelancers, or teams with simple-to-moderate automation needs (under 50,000 operations/month), Make delivers exceptional value at $0–$16/month. For enterprises needing AI agent orchestration, deep CRM/ERP integrations, and guaranteed uptime, Workato's value comes from its enterprise-grade features — but at a cost that is orders of magnitude higher. Make wins on value for budget-conscious users; Workato wins on ROI for complex enterprise use cases.
Who should pick which
- Freelancer automating social media and email marketingPick: Make
Make's Free plan covers 1,000 ops/mo and scales to $9/mo for 10,000 ops — affordable for individual use. Integrates directly with Mailchimp, WordPress, and Facebook.
- Small business syncing Shopify inventory and accountingPick: Make
Make offers over 2000 integrations including Shopify, QuickBooks, and Dropbox, with a visual builder that non-technical staff can use. Pro plan at $16/mo is viable.
- Enterprise RevOps team automating Salesforce–Marketo lead scoringPick: Workato
Workato provides advanced connectors for Salesforce and Marketo with intelligent data mapping, error handling, and governance that enterprise RevOps requires.
- IT Ops team automating incident response from monitoring tools to ServiceNowPick: Workato
Workato's real-time triggers, event-driven automation, and ServiceNow connector enable reliable incident management at scale, backed by enterprise SLAs.
- Startup building internal automations on a tight budgetPick: Make
Make's freemium model and low-cost paid plans allow startups to automate lead capture, data syncing, and notifications without upfront investment.
Frequently Asked Questions
Does Make have a free tier?
Yes, Make's Free plan is $0 and includes 1,000 operations/month and 2 active scenarios.
Does Workato have a free tier?
No, Workato does not offer a free tier. All plans require contacting sales and typically come with annual contracts.
How many integrations does Make support?
Make supports over 2000 app integrations, covering Google Workspace, Slack, Shopify, HubSpot, Salesforce, and many more.
How many integrations does Workato support?
Workato offers 1000+ pre-built connectors, with deep enterprise support for Salesforce, NetSuite, Workday, ServiceNow, and others.
Which tool is easier to learn for non-technical users?
Make is more beginner-friendly with its intuitive drag-and-drop visual builder and scenario templates. Workato's low-code environment still requires some technical understanding of enterprise systems.
Can Make handle AI-powered workflows?
Yes, Make includes AI modules (e.g., OpenAI) that can generate content, summarize text, or classify data within automations.
Does Workato support building AI agents?
Yes, Workato's Agent Studio and Enterprise MCP allow building, testing, and orchestrating AI agents grounded in business systems with governance.
What is the migration path from Make to Workato?
Workato does not offer an automated migration tool from Make. Users would need to manually rebuild recipes in Workato, leveraging its community recipe library and support.
Which tool is better for enterprise compliance and security?
Workato is built for enterprise security with advanced governance, custom SLA, and dedicated support. Make offers standard security but lacks enterprise-specific compliance features.
Can I use Make for high-volume automation (millions of operations)?
Make's Free and Core tiers are not designed for high volumes. For millions of operations, Workato's enterprise architecture is better suited.
Last reviewed: May 12, 2026