Reface vs The New Black

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-10-08
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At a glance

DimensionRefaceThe New Black
Best ForSocial media fun and face-swap contentFashion brands designing new collections
PlatformMobile app (iOS/Android)Web-based
Core DifferentiatorHigh-quality deepfake-like face swapsFashion-specific AI with tech pack exports
Output QualityRealistic swaps suitable for sharingHigh-res, production-ready designs
Commercial UsePersonal, non-commercial focusYes, integrated with workflows

Choose The New Black if you're a fashion professional needing production-ready designs with tech pack exports. Pick Reface for casual, viral face-swap fun on mobile. They serve completely different needs.

Reface
Reface

Mobile AI studio for face-swap videos, AI avatars, and a family of companion apps.

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The New Black
The New Black

AI fashion design that carries a garment from prompt to on-model shot, tech pack and Shopify page.

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Pricing
Freemium
Freemium
Plans
$0/mo
$7.99/mo
One-off top-up
$15/mo
$35/mo
$65/mo
$195/mo
Popularity
11 views
7.3k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Mobile
WebAPIPlugin
Categories
😄 Fun Photo & Video Apps
🎨 Image Generation📦 Product & Ecommerce Visuals🧊 3D Generation & Scanning
Features
Face swap in videos and GIFs
AI avatar generation from selfies
Future baby image generation
Hairstyle and hair colour preview
Revive: animate a still photo into a singing clip
Restyle: AI filters for photos and video
Ink AI: tattoo design and virtual try-on
Bitepal: calorie tracking with a virtual pet
Lightly: AI journaling
Letsy: virtual clothes try-on
Memomet: meme generation
Mobile apps for iOS and Android
One-tap template-driven creation
Large template library
Digital watermark check on published content
AI clothing generator: describe a garment and get a photorealistic design on a model or white background
Sketch to design: a hand-drawn or digital fashion sketch becomes a realistic product image keeping the original lines
Image to flat sketch: a garment photo becomes a clean technical flat that feeds a tech pack
Change fabric, print and colour on an existing garment photo without booking a reshoot
AI fashion model generator: product photo, flat lay or mannequin shot to on-model imagery in any scene
Swap the model while keeping the outfit, and pull a product back out of a model shot
AI virtual try-on for clothing, jewelry, bags, shoes and accessories from a product photo or flat lay
Ghost mannequin images from worn or hanging garment photos with the inside of the collar visible
AI tech pack generator: auto-drafted size charts, grading and a bill of materials with AI review credits
AI fashion video: image to video, UGC clips, lookbook videos, product 360s and fashion ads
Ultra AI video model producing clips up to 30 seconds; AI PRO for video in 1080p
Ultra AI photos: the best image model in 4K, plus enhance to HD 2K or 4K
AI music composed as an original, licence-free track for product pages, reels and UGC clips
Brand Manager: Shopify sales, traffic, SEO, ad spend and profit and loss in one dashboard
Fashion AI agent that designs, writes pages, reads store figures and posts on a schedule
Integrations
Shopify
Instagram
Facebook
TikTok
YouTube
Pinterest
X
Threads
LinkedIn
Klaviyo
Google Analytics
Google Search Console
Claude
ChatGPT

What real users say: Reface vs The New Black

Not marketing copy and not our opinion — a structured sweep of public discussion (reviews, forums, communities and video comments), showing what people praise and what they complain about for each tool.

Reface

52 mentions across 4 sources · 26% positive — critical (averaged across 4 sources)

Hacker News, YouTube, Product Hunt, Lemmy

What users praise

  • • Produces impressive, realistic face swaps in videos and GIFs quickly.
  • • Large library of templates for viral, shareable content.
  • • Easy one-tap creation, ideal for casual users.
  • • Over 300 million downloads proves broad appeal.

What frustrates them

  • • Aggressive moderation blocks images users see as benign.
  • • Subscription cancellation is difficult, with users reporting charges.
  • • No prompt-based customization; PRO doesn't enable personalized videos.
  • • Free tier has watermarks, ads, and daily usage limits.

Researched Aug 13, 2026

The New Black

68 mentions across 5 sources · 18% positive — critical (averaged across 5 sources)

Hacker News, YouTube, Product Hunt, Stack Overflow, Lemmy

What users praise

  • • Purpose-built for fashion: tech packs, virtual try-on, model generation.
  • • Saves costs on photoshoots and technical drafting for small brands.
  • • Brand DNA ensures consistency across designs.
  • • Bulk generation speeds up catalog creation.

What frustrates them

  • • Very little verified community feedback outside Product Hunt.
  • • Not for non-fashion creative work; limited to apparel.
  • • Pricing may be opaque; credits and hidden costs not clear.
  • • Learning curve for tech packs and fashion-specific features.

Researched Aug 29, 2026

Who should pick which

  • Fashion designer
    Pick: The New Black

    Tailored for apparel design with tech packs and virtual try-on.

  • Social media influencer
    Pick: Reface

    Fun, shareable face-swap videos and AI avatars for content.

  • Startup fashion label
    Pick: The New Black

    Quick concept-to-prototype with brand consistency tools.

  • Teen making memes
    Pick: Reface

    Easy face swaps in popular templates; mobile-only.

Frequently Asked Questions

Reface vs The New Black: which should you choose?

Choose The New Black if you're a fashion professional needing production-ready designs with tech pack exports. Pick Reface for casual, viral face-swap fun on mobile. They serve completely different needs.

Can I use The New Black for general graphic design?

No, it's specifically for fashion and accessories.

Is Reface available on desktop?

No, it's a mobile app for iOS and Android.

Does Reface have an API for commercial use?

No, it's for personal entertainment only.

Can I export tech packs from Reface?

No, that's a feature of The New Black.

Which tool offers better quality output?

Both are high-quality for their domain: The New Black for fashion designs, Reface for face swaps.

Are there free trials for paid plans?

The New Black has a free tier; Reface free has watermarks. No time-limited free trial mentioned.

Can I use The New Black on mobile?

It's web-based, but accessible via mobile browser.

Which is more ethical?

The New Black targets professional use with clear commercial intent; Reface's deepfake tech raises ethical concerns about consent.

More Reface or The New Black comparisons

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Last reviewed: July 3, 2026