Sticker.ly vs The New Black
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | Sticker.ly | The New Black |
|---|---|---|
| Pricing | Free | Free tier available; paid plans start at $19/mo (Pro) and custom Business |
| Best For | Custom stickers for WhatsApp/Telegram | AI fashion design for apparel & accessories |
| AI Features | Auto Cut video-to-sticker, background removal | Text-to-design, realistic virtual try-on, custom AI models |
| Export | Direct to WhatsApp/Telegram, share link | Tech pack exports with measurements, high-res images |
| Integrations | WhatsApp, Telegram | API access (Business), no direct app integrations listed |
| Use Case Focus | Casual users, meme creators, brands on WhatsApp | Fashion brands, design teams, startups |
Choose Sticker.ly if you need free, instant custom stickers for WhatsApp and Telegram with community sharing. Choose The New Black if you're a fashion brand or designer seeking AI-powered apparel concepts and tech pack exports. They solve completely different problems—stickers vs. fashion design—so your use case decides.

AI fashion design platform for generating garments, models, and tech packs
Visit WebsiteWhat real users say: Sticker.ly vs The New Black
Not marketing copy and not our opinion — a structured sweep of public discussion (reviews, forums, communities and video comments), showing what people praise and what they complain about for each tool.
Sticker.ly
29 mentions across 2 sources · 40% positive — mixed
YouTube, App Store
What users praise
- • AI Auto Cut turns videos into animated stickers quickly and easily
- • Background removal tool works well for simple cutouts
- • Export to WhatsApp is direct and convenient when it works
- • Large community library with billions of stickers to browse
What frustrates them
- • Frequent download errors (Error 44) lose completed sticker work
- • Forced ads that can't be skipped, sometimes trap users
- • Sticker packs vanish from WhatsApp needing constant re-downloads
- • Hidden charges and refused refunds for subscription
Researched Aug 20, 2026
The New Black
68 mentions across 5 sources · 18% positive — critical
Hacker News, YouTube, Product Hunt, Stack Overflow, Lemmy
What users praise
- • Purpose-built for fashion: tech packs, virtual try-on, model generation.
- • Saves costs on photoshoots and technical drafting for small brands.
- • Brand DNA ensures consistency across designs.
- • Bulk generation speeds up catalog creation.
What frustrates them
- • Very little verified community feedback outside Product Hunt.
- • Not for non-fashion creative work; limited to apparel.
- • Pricing may be opaque; credits and hidden costs not clear.
- • Learning curve for tech packs and fashion-specific features.
Researched Aug 29, 2026
Who should pick which
- WhatsApp user wanting fun stickersPick: Sticker.ly
Free, easy creation from photos/videos, and direct export to WhatsApp.
- Brand engaging audience via WhatsApp stickersPick: Sticker.ly
Low-cost engagement tool with shareable packs, used by majors like Coca-Cola.
- Fashion startup designerPick: The New Black
AI generates apparel concepts quickly; tech pack exports speed up prototyping.
- Fashion brand with design teamPick: The New Black
Custom AI models for brand consistency, team management, and API integrations (Business plan).
- Meme creatorPick: Sticker.ly
Meme sticker library and animated sticker support, all free.
Frequently Asked Questions
Sticker.ly vs The New Black: which should you choose?
Choose Sticker.ly if you need free, instant custom stickers for WhatsApp and Telegram with community sharing. Choose The New Black if you're a fashion brand or designer seeking AI-powered apparel concepts and tech pack exports. They solve completely different problems—stickers vs. fashion design—so your use case decides.
Which tool is free?
Sticker.ly is fully free. The New Black has a free tier but paid plans start at $19/month for advanced features.
Can Sticker.ly generate fashion designs?
No; it is only for stickers for messaging apps.
Can The New Black create stickers?
No; it focuses on apparel and accessory design, not sticker formats.
Do I need an account for Sticker.ly?
No, basic features work without an account.
What integrations does The New Black have?
It offers API access on the Business plan but no direct integrations with design tools like Photoshop.
Which tool supports animated stickers?
Sticker.ly supports animated stickers via Auto Cut from videos.
Can I use The New Black for free commercially?
The free tier may have restrictions; commercial use likely requires a paid plan for full rights.
Which tool has a community marketplace?
Sticker.ly has a community of billions of stickers you can browse and share.
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Last reviewed: July 3, 2026
