Sticker.ly vs The New Black

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-09-01
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At a glance

DimensionSticker.lyThe New Black
PricingFreeFree tier available; paid plans start at $19/mo (Pro) and custom Business
Best ForCustom stickers for WhatsApp/TelegramAI fashion design for apparel & accessories
AI FeaturesAuto Cut video-to-sticker, background removalText-to-design, realistic virtual try-on, custom AI models
ExportDirect to WhatsApp/Telegram, share linkTech pack exports with measurements, high-res images
IntegrationsWhatsApp, TelegramAPI access (Business), no direct app integrations listed
Use Case FocusCasual users, meme creators, brands on WhatsAppFashion brands, design teams, startups

Choose Sticker.ly if you need free, instant custom stickers for WhatsApp and Telegram with community sharing. Choose The New Black if you're a fashion brand or designer seeking AI-powered apparel concepts and tech pack exports. They solve completely different problems—stickers vs. fashion design—so your use case decides.

Sticker.ly
Sticker.ly

Free mobile app to turn photos and videos into custom WhatsApp stickers.

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The New Black
The New Black

AI fashion design platform for generating garments, models, and tech packs

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Pricing
Free
Freemium
Plans
$0/mo
$15/mo
$35/mo
$65/mo
$195/mo
Popularity
4 views
7.3k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Mobile
WebAPI
Categories
😄 Fun Photo & Video Apps
🎨 Image Generation📦 Product & Ecommerce Visuals🧊 3D Generation & Scanning
Features
AI-powered Auto Cut (video to animated stickers)
Background removal
Text styling and customization
Export directly to WhatsApp
Share sticker packs via unique link and code
Browse billions of community-created stickers
Follow favorite creators and artists
Create sticker packs with up to 30 stickers
Meme sticker library
Animated sticker support
No account required for basic features
Mobile apps for iOS and Android
Partnerships with brands for custom packs
Community ratings and discovery
AI fashion design generation from text, sketch, or reference
AI fashion model generator: product photos to model shots
AI virtual try-on: place products on uploaded models
AI tech pack generator: auto-filled measurements, grading, BOM
Brand DNA for consistent visual identity
Bulk generation for entire catalogs
HD upscaling for images and videos
Video editor: trim, add music, combine scenes, adjust look
Photo editor: crop, resize, color-correct, retouch
Ghost-mannequin and flat product shots
Fabric and color changing on designs
Annotated flats: place, scale, rotate sketches on free canvas
Claude MCP integration for in-conversation visuals
API for developers
Direct publishing to Shopify, Instagram, TikTok, YouTube, Pinterest, X, Threads
Integrations
WhatsApp
Telegram
Shopify
Instagram
Pinterest
TikTok
YouTube
Threads
Claude

What real users say: Sticker.ly vs The New Black

Not marketing copy and not our opinion — a structured sweep of public discussion (reviews, forums, communities and video comments), showing what people praise and what they complain about for each tool.

Sticker.ly

29 mentions across 2 sources · 40% positive — mixed

YouTube, App Store

What users praise

  • AI Auto Cut turns videos into animated stickers quickly and easily
  • Background removal tool works well for simple cutouts
  • Export to WhatsApp is direct and convenient when it works
  • Large community library with billions of stickers to browse

What frustrates them

  • Frequent download errors (Error 44) lose completed sticker work
  • Forced ads that can't be skipped, sometimes trap users
  • Sticker packs vanish from WhatsApp needing constant re-downloads
  • Hidden charges and refused refunds for subscription

Researched Aug 20, 2026

The New Black

68 mentions across 5 sources · 18% positive — critical

Hacker News, YouTube, Product Hunt, Stack Overflow, Lemmy

What users praise

  • Purpose-built for fashion: tech packs, virtual try-on, model generation.
  • Saves costs on photoshoots and technical drafting for small brands.
  • Brand DNA ensures consistency across designs.
  • Bulk generation speeds up catalog creation.

What frustrates them

  • Very little verified community feedback outside Product Hunt.
  • Not for non-fashion creative work; limited to apparel.
  • Pricing may be opaque; credits and hidden costs not clear.
  • Learning curve for tech packs and fashion-specific features.

Researched Aug 29, 2026

Who should pick which

  • WhatsApp user wanting fun stickers
    Pick: Sticker.ly

    Free, easy creation from photos/videos, and direct export to WhatsApp.

  • Brand engaging audience via WhatsApp stickers
    Pick: Sticker.ly

    Low-cost engagement tool with shareable packs, used by majors like Coca-Cola.

  • Fashion startup designer
    Pick: The New Black

    AI generates apparel concepts quickly; tech pack exports speed up prototyping.

  • Fashion brand with design team
    Pick: The New Black

    Custom AI models for brand consistency, team management, and API integrations (Business plan).

  • Meme creator
    Pick: Sticker.ly

    Meme sticker library and animated sticker support, all free.

Frequently Asked Questions

Sticker.ly vs The New Black: which should you choose?

Choose Sticker.ly if you need free, instant custom stickers for WhatsApp and Telegram with community sharing. Choose The New Black if you're a fashion brand or designer seeking AI-powered apparel concepts and tech pack exports. They solve completely different problems—stickers vs. fashion design—so your use case decides.

Which tool is free?

Sticker.ly is fully free. The New Black has a free tier but paid plans start at $19/month for advanced features.

Can Sticker.ly generate fashion designs?

No; it is only for stickers for messaging apps.

Can The New Black create stickers?

No; it focuses on apparel and accessory design, not sticker formats.

Do I need an account for Sticker.ly?

No, basic features work without an account.

What integrations does The New Black have?

It offers API access on the Business plan but no direct integrations with design tools like Photoshop.

Which tool supports animated stickers?

Sticker.ly supports animated stickers via Auto Cut from videos.

Can I use The New Black for free commercially?

The free tier may have restrictions; commercial use likely requires a paid plan for full rights.

Which tool has a community marketplace?

Sticker.ly has a community of billions of stickers you can browse and share.

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Last reviewed: July 3, 2026