XMagic vs The New Black

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-10-08
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At a glance

DimensionXMagicThe New Black
PricingFree tier available; Pro paidFree tier available; Pro paid
Target UsersContent creators, social media marketersFashion brands, design teams
Core OutputCinematic images, short videosApparel & accessory designs, tech packs
Unique FeatureAI motion-first video generationFashion-specific AI with tech pack exports
API AccessNot mentionedBusiness plan
Use Case FitSocial media content & visual storytellingFashion prototyping & brand consistency

Choose The New Black if you are in fashion design and need tailored AI for apparel, tech packs, and brand-aligned visuals. Choose XMagic if you create cinematic images or short videos for social media and want a guided, motion-first workflow. Both have free tiers, so you can test before committing.

Try XMagicTry The New Black
XMagic
XMagic

XMagic is a mobile-first AI atelier for guided portraits, image edits, and short motion videos.

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The New Black
The New Black

AI fashion design that carries a garment from prompt to on-model shot, tech pack and Shopify page.

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Pricing
Freemium
Freemium
Plans
$0/mo
Subscription (via in-app purchase)
One-off top-up
$15/mo
$35/mo
$65/mo
$195/mo
Popularity
13 views
7.3k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Mobile
WebAPIPlugin
Categories
🎨 Image Generation🎞️ AI Video Generation✨ Photo Editing & Enhancement
🎨 Image Generation📦 Product & Ecommerce Visuals🧊 3D Generation & Scanning
Features
Text to Image generation from written prompts
Guided output refinement with clearer detail and safer prompts
Image Edit for restyling and adjusting selected photos
Text to Video generation from plain-language direction
Image to Video animation from a still image you select
Motion-first studio workflow for short stylized clips
User-controlled media selection before creation starts
Review outputs before saving or sharing
On-device reporting for unsafe content and AI output concerns
Account deletion options inside the app
Privacy terms explaining media processing and deletion
Subscriptions and points purchased through Apple or Google
Restore purchases across devices
Apple or Google cancellation paths described before and after purchase
Pro tier with premium look and curated direction
AI clothing generator: describe a garment and get a photorealistic design on a model or white background
Sketch to design: a hand-drawn or digital fashion sketch becomes a realistic product image keeping the original lines
Image to flat sketch: a garment photo becomes a clean technical flat that feeds a tech pack
Change fabric, print and colour on an existing garment photo without booking a reshoot
AI fashion model generator: product photo, flat lay or mannequin shot to on-model imagery in any scene
Swap the model while keeping the outfit, and pull a product back out of a model shot
AI virtual try-on for clothing, jewelry, bags, shoes and accessories from a product photo or flat lay
Ghost mannequin images from worn or hanging garment photos with the inside of the collar visible
AI tech pack generator: auto-drafted size charts, grading and a bill of materials with AI review credits
AI fashion video: image to video, UGC clips, lookbook videos, product 360s and fashion ads
Ultra AI video model producing clips up to 30 seconds; AI PRO for video in 1080p
Ultra AI photos: the best image model in 4K, plus enhance to HD 2K or 4K
AI music composed as an original, licence-free track for product pages, reels and UGC clips
Brand Manager: Shopify sales, traffic, SEO, ad spend and profit and loss in one dashboard
Fashion AI agent that designs, writes pages, reads store figures and posts on a schedule
Integrations
Shopify
Instagram
Facebook
TikTok
YouTube
Pinterest
X
Threads
LinkedIn
Klaviyo
Google Analytics
Google Search Console
Claude
ChatGPT

What real users say: XMagic vs The New Black

Not marketing copy and not our opinion — a structured sweep of public discussion (reviews, forums, communities and video comments), showing what people praise and what they complain about for each tool.

XMagic

21 mentions across 2 sources · 30% positive — critical (averaged across 2 sources)

App Store, Lemmy

What users praise

  • • Supports text-to-image, image edit, text-to-video, and image-to-video.
  • • Past users (ETM era) praised its beautiful image quality.
  • • Former interface was considered perfect by some reviewers.
  • • Appeared to offer good value when ad-supported unlimited generation existed.

What frustrates them

  • • Rebrand deleted all user data with zero warning.
  • • VIP subscription from ETM did not transfer to XMagic.
  • • Best AI models removed after the update.
  • • Forces a costly points system instead of ad-supported free tier.

Researched Jul 3, 2026

The New Black

68 mentions across 5 sources · 18% positive — critical (averaged across 5 sources)

Hacker News, YouTube, Product Hunt, Stack Overflow, Lemmy

What users praise

  • • Purpose-built for fashion: tech packs, virtual try-on, model generation.
  • • Saves costs on photoshoots and technical drafting for small brands.
  • • Brand DNA ensures consistency across designs.
  • • Bulk generation speeds up catalog creation.

What frustrates them

  • • Very little verified community feedback outside Product Hunt.
  • • Not for non-fashion creative work; limited to apparel.
  • • Pricing may be opaque; credits and hidden costs not clear.
  • • Learning curve for tech packs and fashion-specific features.

Researched Aug 29, 2026

Who should pick which

  • Fashion designer
    Pick: The New Black

    Offers fashion-specific features like tech pack exports and virtual try-on, directly supporting the design-to-production workflow.

  • Social media manager
    Pick: XMagic

    Creates cinematic images and short videos ideal for branded social content, with a guided motion-first workflow.

  • Startup fashion label
    Pick: The New Black

    Free tier allows quick concept prototyping with fashion AI, reducing time from idea to sample.

  • Visual storyteller
    Pick: XMagic

    Transforms text or still images into cinematic short videos, perfect for narrative-driven content.

  • Content creator
    Pick: XMagic

    Offers both image and video generation with a premium aesthetic, suitable for diverse platforms.

Frequently Asked Questions

XMagic vs The New Black: which should you choose?

Choose The New Black if you are in fashion design and need tailored AI for apparel, tech packs, and brand-aligned visuals. Choose XMagic if you create cinematic images or short videos for social media and want a guided, motion-first workflow. Both have free tiers, so you can test before committing.

Which tool is better for fashion design?

The New Black is explicitly built for fashion, offering tech pack exports and virtual try-on, making it superior for apparel and accessories design.

Can XMagic generate fashion designs?

Yes, but it is not specialized for fashion; outputs are more cinematic and may lack production-ready details like measurements.

Do both tools offer free tiers?

Yes, both are freemium with free access to basic features.

Which tool can create short videos?

Only XMagic supports text-to-video and image-to-video generation with a cinematic motion workflow.

Does The New Black have API access?

Yes, API access is available on the Business plan.

Does XMagic offer API access?

No, API access is not mentioned in its features.

Which tool is better for brand consistency?

The New Black allows custom AI models to enforce brand style, making it more suitable for maintaining consistent brand imagery.

Can I use XMagic for e-commerce product images?

Possibly, but The New Black is more tailored for e-commerce fashion imagery with realistic try-on and design exports.

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Explore each tool further

XMagic
View XMagic reviewXMagic alternatives
The New Black
View The New Black reviewThe New Black alternatives

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Best AI Image Generation toolsBest AI AI Video Generation toolsBest AI Product & Ecommerce Visuals toolsBest AI Photo Editing & Enhancement tools
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Last reviewed: July 3, 2026