Apollo.io vs Clay

Side-by-side comparison of features, pricing, and ratings

Apollo.io

All-in-one sales intelligence and engagement platform with 270M+ B2B contacts.

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Clay

AI-powered data enrichment and outbound automation platform

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Pricing

Freemium

Plans

$49/mo

$79/mo

$149/mo

$349/mo

Rating

—

Popularity

4.0k views

6.1k views

Skill Level

Beginner-friendly

Intermediate

API Available

Platforms

WebAPI

Categories

💼 Business & Finance📈 Marketing & SEO

📈 Marketing & SEO🤖 Automation & Agents

Features

270M+ B2B contact database with filters

Email sequencing with AI personalization

AI-powered email writing assistant

Lead scoring based on engagement and intent

Click-to-call dialer

Intent data to identify in-market buyers

Data enrichment and contact refresh

Workflow automation for multi-step sequences

Chrome extension for LinkedIn prospecting

Inbound lead capture forms

Anonymous visitor identification

Pipeline boards with real-time deal alerts

AI-powered call summaries and follow-ups

Pre-meeting insights and prep

AI Assistant for prospecting queries

Waterfall enrichment from 75+ providers

AI prospect research (Claygents)

AI writing of personalized messages

Data marketplace with 150+ providers

Signals and intent tracking (job changes, promotions)

Ad audience sync to LinkedIn, Meta, Google

Native sequencer and messaging automation

Sculptor natural language workflow builder

CRM enrichment and syncing

CSV import/export

Lead scoring with AI

Reverse ETL

Audience centralization (first and third party data)

Territory planning

TAM sourcing

Integrations

Salesforce

HubSpot

Outreach

Zapier

Gmail

Outlook

Slack

Microsoft Dynamics 365

Clay

ChatGPT

Apollo