Features
Synthetic user interviews with AI-moderated questioning
Persona generation based on Big Five personality traits
Stance diversity with 5 built-in dissenters per panel
Hypothesis-blind interviewing to reduce bias
Concept testing for messaging variants
A/B testing for landing pages and ad copy
Automated thematic analysis and report generation
Evidence chains with interview citations and web validation
Exportable PDF reports (white-label on Pro)
Pre-built research templates for 37 industries and 69 countries
Talk to Research: follow-up queries to personas post-study
Adversarial quality review and confidence scores
Strategic audience research (jobs-to-be-done, ICP, pain points)
No recruitment, scheduling, or no-shows
AI-moderated interviews in 40+ languages
Live interviews with automatic transcription and notes
Marvin Ask AI: natural language queries with cited answers
Centralized Knowledge Hub for all research data
Mixed-methods analysis in Analysis Studio
Automated reporting with highlight reels and video clips
30+ native integrations (Slack, Google Drive, etc.)
MCP server to push insights to Claude, ChatGPT, Copilot
Automatic PII blur and enterprise compliance
Topic subscriptions for automatic updates
Survey data import (.csv)
Unmoderated usability testing analysis (Dscout, Maze, UserTesting)
Support ticket import (Zendesk, Intercom)
Live Intercept for in-the-moment feedback (coming soon)
Sentiment and thematic analysis
