Features
Synthetic user interviews with AI-moderated questioning
Persona generation based on Big Five personality traits
Stance diversity with 5 built-in dissenters per panel
Hypothesis-blind interviewing to reduce bias
Concept testing for messaging variants
A/B testing for landing pages and ad copy
Automated thematic analysis and report generation
Evidence chains with interview citations and web validation
Exportable PDF reports (white-label on Pro)
Pre-built research templates for 37 industries and 69 countries
Talk to Research: follow-up queries to personas post-study
Adversarial quality review and confidence scores
Strategic audience research (jobs-to-be-done, ICP, pain points)
No recruitment, scheduling, or no-shows
Quick-Start Drafting for legal documents, clauses, emails, contracts
Comprehensive Document Analysis for insights and summarization
Contextual Legal Research across US federal and state law (50 states)
Medical Chronologies generation for personal injury cases
Medical Billing Summaries generation
Thought Partnership (AI as team member providing insights)
Secure closed model for data confidentiality
SOC 2 compliance certification
Enterprise admin controls and user management
Collaboration features for shared document sets
Priority support with account manager (Enterprise)
Multi-practice area support (PI, family, employment, criminal, corporate)
