Features
Synthetic persona generation from real analytics + field research
Big Five (OCEAN) personality trait scoring per persona
87% behavioral fidelity measured against human users
Simulate user responses to product changes
Bug and friction detection before shipping
Concept validation before recruitment
Adoption prediction for product changes
Workflow deployment testing
Regression catching before production
AI-powered experience validation
SSO, governance, and audit controls
No PHI/financial/student data exposure
Coverage expansion across user segments
Focus live research where it matters most
Objective-driven Research Agents for automated web research (May 2025)
Parallel processing of hundreds of agents across entities/languages
Customizable visual and programmatic research pipelines
Interactive Insight Landscapes and matrices for theme detection
Trend Radar with horizon scanning and arena analysis modes (May 2025)
Research Matrix executive summaries (June 2025)
Semantic search and question-answering across knowledge bases
Source-linked, audit-ready results with full traceability
AI-powered report generation with custom templates
Continuous updates for persistent knowledge bases
Support for 220,000+ news and social media archives
Multi-language and multi-format document processing
Scheduled recurring scans for horizon monitoring
Cloud-native enterprise deployment with data governance
Pay-as-you-go Dcipher Wallet option
