Features
Iris AI for advanced analytics and trend detection
Consumer intelligence with deep audience segmentation
Social media management with unified inbox and publishing
Influencer marketing campaign discovery and management
Search intelligence for GenAI monitoring and demand signals
Media intelligence & insights from expert analysts
Real-time brand monitoring across 100M+ sources
Collaborative social content calendar
Crisis management with smart alerts
Customizable dashboards and automated reports
Cross-platform engagement (Facebook, Instagram, YouTube, Twitter, Reddit, LinkedIn)
API access for custom integrations
Generative AI for content creation
Multi-network social inbox for community management
Trend detection from consumer opinion archive
Keyword research with 2.5B+ keywords across 65k+ locations
SERP analysis with 30M+ SERPs and 49 SEO metrics
Rank tracking with weekly updates (daily on Agency plan)
City-level localization for rank tracking
Backlink analysis with 9.5 trillion backlinks and live preview
Domain authority and backlink profile via SiteProfiler
AI Search Watcher for brand visibility across LLMs and search engines
Google Search Console import for SERPWatcher
Looker Studio connector for reporting
Whitelabel reports on Agency plan
Free mini tools: SERP Simulator, SEO Content Optimizer, Reddit Threads Finder, Share of Search, SERP Volatility Checker
SEO browser extension for quick site metrics
Mangools API for custom integrations
Bulk and competitor keyword analysis
Advanced filtering and saving link opportunities in LinkMiner
