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Clay vs Insider
Side-by-side comparison of features, pricing, and ratings
AI-powered go-to-market platform for data enrichment, research, and automated outreach.
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Pricing
Freemium
Contact Sales
Plans
$0/mo
$149/mo
$349/mo
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Popularity
6.1k views
6.3k views
Skill Level
Intermediate
Intermediate
API Available
Platforms
WebAPI
WebMobileAPI
Categories
📈 Marketing & SEO🤖 Automation & Agents
📈 Marketing & SEO
Features
Claygents AI research agents
Waterfall data provider blending
Signals and intent tracking
Data marketplace with 150+ providers
Ads sync to LinkedIn, Meta, Google
Audiences data centralization
Native multi-channel sequencer
Sculptor natural language workflow builder
CRM enrichment and formatting
AI formatting for data normalization
Clay MCP for custom integrations
Clay for Salesforce native integration
Automated inbound and outbound workflows
ABM and reverse ETL capabilities
TAM sourcing and account research
AI-powered customer data platform (CDP)
Agent One autonomous AI agents
Generative AI for automated content creation
Predictive AI for segment targeting
Real-time behavioral analytics and reporting
Cross-channel journey orchestration
Personalized web experiences
AI-powered site search with recommendations
Dynamic email campaigns
Mobile app personalization
InStory full-screen mobile experiences
WhatsApp conversational commerce
SMS and RCS messaging
Native integration with Shopify Markets
MCP Server for conversational analytics
Integrations
LinkedIn
Meta
Google Ads
Salesforce
HubSpot
Slack
Anthropic
Sana
ElevenLabs
Mistral AI
Intercom
ZoomInfo
Lusha
Apollo
Clearbit
Shopify Markets
Facebook Ads
TikTok Ads
Google Analytics
Amplitude
Mixpanel
Adobe Campaign
Contentsquare
Adjust
Branch
AppsFlyer
Segment
mParticle
Tealium CDP