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Instantly vs Lavender
Side-by-side comparison of features, pricing, and ratings
Pricing
Paid
Freemium
Plans
$47/mo
$47/mo
$97/mo
$197/mo
$358/mo
$197/mo
Custom
$94/mo
$0/mo
$27/mo
$49/mo per user
Popularity
4.9k views
6.4k views
Skill Level
Intermediate
Beginner-friendly
API Available
Platforms
WebAPI
Web
Categories
📈 Marketing & SEO
📈 Marketing & SEO
Features
AI Sales Agent for lead finding and copy generation
AI Reply Agent for automated email replies
AI Co-pilot and WARP Mode for rapid campaign creation
AI Workflows for routing and tagging leads
Lead Database with 450M+ B2B contacts
Email Verification to clean lists
Website Visitor tracking
Outreach CRM with pipeline and revenue tracking
AirMail email accounts
Inbox placement testing
Unlimited email warmup
SISR System for IP rotation (higher tiers)
MCP Server for advanced automation and integration
Campaign analytics and performance optimization
AI Email Writer Agent with 100+ templates
Real-time email scoring with feedback
Ora AI sales agent drafts emails
Chrome extension works on Gmail and Outlook
Analyzes historic emails for personalization
Generative AI powered by fine-tuned LLMs
Sales email certification courses (101 and 201)
Weekly Lavender Letter newsletter
Team leaderboards for email wizard scores
SOC2-certified and GDPR-compliant
Free Chrome coach installation
LinkedIn email scoring via extension
Cold email benchmark reports (industry-specific)
Integrations
Salesforce
HubSpot
Pipedrive
Zoho CRM
Outreach
SalesLoft
Calendly
Slack
Zapier
Webhooks
Chrome
Gmail
Outlook
LinkedIn