Features
Structured decision trees (Playbooks) for guided data analysis
AI-powered natural language question answering
Shared semantic layer for consistent definitions
Self-serve analytics for business users
Integration with major data warehouses (Snowflake, Databricks, BigQuery, Redshift, MSSQL)
SOC 2 compliant and ISO 27001 certified
Encrypted data in transit and at rest
PII labeling for data privacy
Self-hosted or managed LLM (OpenAI API key support)
Unified governance and access control
Playbook versioning and reuse
Automated insight summaries with next-step recommendations
Moby 2 AI teammate for ecommerce campaign management
Real-time data unification across marketing channels
Multi-touch attribution (MTA)
Marketing mix modeling (MMM)
Incrementality testing (holdout, geo-lift)
Sonar pixel for identity resolution and signal enrichment
AI Visibility (ChatGPT mentions, sentiment)
Campaign automation (pause/scale ads)
AI creative generation (images, video)
Forecasting per product SKU
Custom dashboards and SQL editor
Slack integration for AI queries
Audience syncing to ad platforms (Meta, Google, TikTok)
Managed data warehouse (AI-optimized)
