Features
Synthetic personas with demographics, psychographics, OCEAN traits
Synthetic memory for deeper persona context
Synthetic surveys with thousands of respondents
Synthetic focus groups with AI moderator
Synthetic 1-on-1 interviews
Creative evaluation for images, videos, text
Data analysis and insight generation
Export findings (transcripts, reports)
Pre-built survey templates
Custom models trained on proprietary data (Program plan)
Proprietary data ingestion (Program plan add-on)
Single-tenant infrastructure (Program plan add-on)
Credit-based usage tracking
Academic discounts available
Keyword research with 2.5B+ keywords across 65k+ locations
SERP analysis with 30M+ SERPs and 49 SEO metrics
Rank tracking with weekly updates (daily on Agency plan)
City-level localization for rank tracking
Backlink analysis with 9.5 trillion backlinks and live preview
Domain authority and backlink profile via SiteProfiler
AI Search Watcher for brand visibility across LLMs and search engines
Google Search Console import for SERPWatcher
Looker Studio connector for reporting
Whitelabel reports on Agency plan
Free mini tools: SERP Simulator, SEO Content Optimizer, Reddit Threads Finder, Share of Search, SERP Volatility Checker
SEO browser extension for quick site metrics
Mangools API for custom integrations
Bulk and competitor keyword analysis
Advanced filtering and saving link opportunities in LinkMiner