Features
True 1:1 personalization across email and SMS
AI Agents optimize interactions for revenue and satisfaction
Real-time adaptation to browsing behavior and purchase history
Brand voice learning from store content
Product catalog-powered recommendations
Mission-critical guardrails for compliance (e.g., cannabis)
Campaigns feature for AI-personalized email at scale (Apr 2026)
Real-time inventory and new arrival updates
Personalized SMS with product recommendations
Data flywheel for continuous AI improvement
Guardrails for regulated markets
AI-powered customer data platform (CDP)
Agent One autonomous AI agents for self-optimizing campaigns
Generative AI for automated content creation
Predictive AI for real-time segment targeting
Cross-channel journey orchestration with visual builder
Personalized web experiences with A/B testing
AI-powered site search with product recommendations
Dynamic email campaigns with real-time data
Mobile app personalization and in-app messaging
InStory full-screen mobile experiences
WhatsApp conversational commerce with AI agents
SMS and RCS messaging with templates
Push notifications with rich media
Conversational CX across channels (marketing, commerce, support)
Native Shopify Markets integration for global ecommerce
