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SparkToro vs Clay
Side-by-side comparison of features, pricing, and ratings
Audience research tool that reveals where your target audience hangs out online.
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Freemium
Freemium
Plans
$0
$38/mo
$150/mo
$0
$149/mo
$349/mo
Rating
—
—
Popularity
6.0k views
6.1k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Web
WebAPI
Categories
📈 Marketing & SEO
📈 Marketing & SEO🤖 Automation & Agents
Features
Audience intelligence
Social profile analysis
Website discovery
Podcast discovery
Hashtag and keyword analysis
Demographic data
Hidden gems discovery
Competitor audience analysis
List export
Search history
Custom lists
Waterfall enrichment from 75+ providers
AI prospect research (Claygents)
AI writing of personalized messages
Data marketplace with 150+ providers
Signals and intent tracking (job changes, promotions)
Ad audience sync to LinkedIn, Meta, Google
Native sequencer and messaging automation
Sculptor natural language workflow builder
CRM enrichment and syncing
CSV import/export
Lead scoring with AI
Reverse ETL
Audience centralization (first and third party data)
Territory planning
TAM sourcing
Integrations
Google Analytics
Zapier
Ahrefs
Salesforce
HubSpot
Outreach
Apollo
LinkedIn
Meta
Google Ads