Attention Insight
AI attention heatmaps & design analytics for instant visual validation
A solid pre-launch attention checker for design teams. The 96% accuracy and Figma integration make it practical for iterative design, but it doesn't replace real user testing. Use it as a data-backed gut check before usability studies.
- UX designers validating visual hierarchy before usability testing
- Marketers optimizing ad creatives and landing pages for conversions
- Product teams comparing multiple design iterations with data
- Agencies backing design decisions with quantifiable attention metrics
- Teams needing real user behavior analytics (not a replacement for usability testing)
- High-volume users on a tight budget (credits may be limiting)
- Non-design stakeholders who need live user session recordings
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Skip Attention Insight if you need real user behavior data like click maps, session recordings, or qualitative feedback from user interviews.
Additional seat on Pro is €39/mo ($39)
Attention Insight is mid-priced for attention analytics. Basic at $31/mo is cheap for solo designers, but credit limits (40 tests) may frustrate. Pro at $129/mo is price-competitive with alternatives like EyeQuant (custom quote) and fits small teams. Hero at $324/mo with unlimited credits suits agencies. Cheaper options include Microsoft Clarity (free) for heatmaps, but with less accuracy.
In short
Attention Insight — AI attention heatmaps & design analytics for instant visual validation. Best for UX designers validating visual hierarchy before usability testing, Marketers optimizing ad creatives and landing pages for conversions, Product teams comparing multiple design iterations with data. Free to start; paid plans from $3124/mo.
What's new in Attention Insight
Checked 15 days agoAcross the latest 5 updates: 5 news mentions.
How Algis Aukstuolis Uses AI to Build Smarter Marketing Systems
Case study on AI-driven marketing system design using Attention Insight.
Qualitative vs. Quantitative UX Research in Design: How to Choose the Right Method
Guide comparing UX research methods with attention analytics applications.
Han Ngoc on Game UX/UI, Human Creativity, and Designing for Immersion
Interview on game UX/UI design and immersion techniques.
Common Fate in Design: A Guide for UI/UX, Web, and Graphic Design
Design principle guide with attention prediction insights.
Above the Fold Testing: How Small Design Changes Improved CTA Visibility by Up to 282%
Case study showing CTA visibility improvement via attention testing.
Viability Score
How likely is Attention Insight to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.
Last calculated: July 2026
How we score →Key Features
- AI attention heatmaps with 96% accuracy
- Clarity Score and Focus Score metrics
- Percentage of Attention on design elements
- Contrast map for visual hierarchy analysis
- AI recommendations for design improvements
- Side-by-side design variation comparison
- Shareable report links
- Video attention testing (1s per credit on Pro, 30 min on Hero)
- Figma Visual Usability Checker plugin
- Chrome extension for on-the-fly testing
- Adobe Express, InDesign, Photoshop, Sketch plugins
- API access for custom integrations
- Expert design feedback (Hero plan)
- SSO integration (Hero plan)
- Live onboarding session & support (Hero plan)
About Attention Insight
Attention Insight is an AI-powered attention analytics platform that predicts where people look on websites, ads, product designs, and videos. Trained on millions of real eye-tracking fixations, it generates attention heatmaps, clarity scores, focus scores, and attention percentages within seconds—eliminating the need for lengthy user studies. The tool supports rapid iteration with a reported 96% accuracy rate. Key features include AI attention heatmaps, Clarity Score and Focus Score metrics, contrast maps for visual hierarchy analysis, AI recommendations for design improvements, and side-by-side design variation comparison. The platform also supports video attention testing, with Pro allowing 1-second video testing (per credit) and Hero offering up to 30-minute video testing. Attention Insight integrates with Figma via a Visual Usability Checker plugin, and offers a Chrome extension, Adobe Express add-on, and Adobe InDesign/Photoshop/Sketch plugins. Case studies highlight up to 258% increase in CTA clicks and 433% increase in banner click-through. Unlike traditional eye-tracking studies that require participants and weeks of data collection, Attention Insight delivers instant, cost-effective insights. It's best used as a pre-launch validation tool, not a replacement for usability testing with real users.
Behind the Verdict
We'd reach for Attention Insight when we need a quick, data-driven gut check on design hierarchy before wasting a usability test on obvious flaws. The Figma plugin makes it seamless for UI/UX designers to validate iterations without leaving their tool. The 96% accuracy claim is impressive, but it's predicting attention, not behavior—so treat it as a prioritization tool, not a conversion guarantee. Where it bites: the credit system. Basic tier gives only 40 credits/month, and each image test consumes one credit. Video testing eats credits faster (1 second per credit on Pro). For high-volume teams, the cost adds up quickly. Also, there's no free forever plan—only a 14-day trial. If you're a solopreneur on a tight budget, the watermark on Basic may be a dealbreaker. Compared to alternatives like Crazy Egg or Hotjar, Attention Insight focuses purely on pre-launch visual attention, not post-launch click tracking or session recordings. That makes it a complementary tool rather than a replacement. For agencies needing to defend design decisions to clients, the shareable reports and attention percentages are gold. For teams seeking qualitative user feedback, skip this and run a moderated usability test. In practice, we'd recommend it for: rapid A/B comparison of design variations, pre-testing ad creatives, and convincing stakeholders with hard attention data. But always pair it with real user testing for behavioral insights.
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Real-world workflow fit
Concrete scenarios for the personas Attention Insight actually fits — and what changes day-one when you adopt it.
Designing a new checkout page in Figma. Run plugin to generate heatmap, find CTA gets low attention, tweak placement, re-test.
Outcome: Improved CTA visibility with data to back the change in design review.
Creating a Facebook ad campaign. Upload banner to Attention Insight, see if the product image overshadows the CTA button.
Outcome: Ad variant with better attention distribution leads to higher CTR.
Presenting a landing page design to client. Use heatmap and Clarity Score to justify design choices.
Outcome: Faster client approval with quantifiable metrics instead of subjective feedback.
Use Cases
- Test a landing page design against two variants to see which CTA gets more attention.
- Upload an ad banner and identify if the call-to-action is missed within the first 4 seconds.
- Analyze a product screenshot to ensure the main feature image gets highest visual priority.
- Compare a new homepage design with industry benchmarks using Clarity Score.
- Use the Figma plugin to iterate on UI components without leaving your design tool.
- Generate a white-label report to present to a client showing heatmap and clarity improvements.
Models Under the Hood
as of 2026-07-06
Limitations
- Free trial limited to 14 days with restricted credits.
- Basic plan allows only 40 image tests/month, no video or API.
- Video testing duration capped at 1s on Pro, 30 min on Hero.
- API transactions are limited by plan (4 on Pro, 3000 on Hero).
- Watermark on Basic plan reports.
- No desktop or mobile apps; analysis is done via web or plugin.
as of 2026-06-25
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Attention Insight tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Basic
$31/mo ($24/mo billed annually)
Ideal for
Solo designers or marketers wanting to test a few designs monthly for $31/mo.
What this tier adds
Starting tier with 40 credits, 1 user, watermark on exports.
Pro
$129/mo ($98/mo billed annually)
Ideal for
Small design teams needing regular validation and video testing (1s) at $129/mo.
What this tier adds
Adds 200 credits, 2 seats, no watermark, API, video testing, and instant reports.
Hero
$324/mo ($271/mo billed annually)
Ideal for
Agencies testing high volumes of designs and videos with expert feedback at $324/mo.
What this tier adds
Unlimited credits, 30-min video testing, 3000 API transactions, expert design feedback, live onboarding, SSO.
Where the pricing makes sense
The company stage and team size where Attention Insight's pricing actually pencils out — and where peers do it cheaper.
Attention Insight is mid-priced for attention analytics. Basic at $31/mo is cheap for solo designers, but credit limits (40 tests) may frustrate. Pro at $129/mo is price-competitive with alternatives like EyeQuant (custom quote) and fits small teams. Hero at $324/mo with unlimited credits suits agencies. Cheaper options include Microsoft Clarity (free) for heatmaps, but with less accuracy.
Setup time & first value
How long it actually takes to get something useful out of Attention Insight — broken out by persona, not the marketing-page minute.
Individual users can get first heatmap within minutes: upload image or URL, AI processes in seconds. Figma plugin adds a click. Basic plan users start immediately; Pro/Hero have additional collaboration features. No complex onboarding for standard use.
Switching to or from Attention Insight
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From eye-tracking labs: replace expensive studies with AI predictions, same metrics.
- →From manual heatmap tools: automate analysis with 96% accuracy and instant results.
- ↗To Microsoft Clarity: free heatmaps but less accurate for design validation.
- ↗To EyeQuant: similar AI heatmaps but custom pricing and fewer integrations.
Integrations
Resources & Guides
- Tutorialattentioninsight.com
Tutorials
Step-by-step walkthrough from attentioninsight.com
- Resourceattentioninsight.com
Knowledge Base
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- Resourceattentioninsight.com
Website and Conversion Optimization Blog
Get the most of Attention Insight. Our blog covers case studies, product updates, design and conversion optimization tips, and much more.
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