Attention Insight
PaidAI-powered attention heatmaps to validate design concepts before launch.
By Tanmay Verma, Founder · Last verified 03 Jun 2026
4.2k views
Added 9d ago
80/100Safe BetAI-powered attention heatmaps to validate design concepts before launch.
By Tanmay Verma, Founder · Last verified 03 Jun 2026
Affiliate disclosure: We earn a commission when you use our links. Editorial picks are independent. How we choose.
A solid pre-launch validation tool for designers and marketers who want quick, data-backed attention insights. Best for iterating on visual hierarchy before usability testing, but not a replacement for real user research.
Compare with: Attention Insight vs EverBee, Attention Insight vs Recursion, Attention Insight vs Owkin
Last verified: June 2026
Attention Insight is a practical AI tool for anyone needing fast, data-driven feedback on visual designs. It excels at predicting initial attention patterns, helping you optimize CTAs, headlines, and key visuals before launch. The 14-day free trial and instant reports make it low-risk to try. However, it does not replace real user testing — as the tool itself notes, it complements but shouldn't replace actual usability studies. The accuracy claim of up to 96% is impressive, but caveats apply depending on design complexity and audience differences. Compared to alternatives like Hotjar's heatmaps (which require real user data) or eye-tracking labs, Attention Insight offers a sweet spot of speed and cost. The Figma plugin is a standout for seamless integration into design workflows. That said, advanced users may find the limited customization of metrics and the credit-based pricing model (200 credits for €119/mo) a bit restrictive for heavy testing. Overall, it's a strong addition to a designer's toolkit for early-stage validation.
Skip Attention Insight if Skip Attention Insight if you need raw fixation coordinates or qualitative user feedback, not aggregated attention predictions.
How likely is Attention Insight to still be operational in 12 months? Based on 6 signals including funding, development activity, and platform risk.
Attention Insight is an AI-driven pre-launch analytics platform that predicts where people look on websites, ads, products, or videos using heatmaps trained on millions of real eye-tracking fixations. It helps designers, UX experts, and marketers validate concepts, fix attention errors, and defend design decisions with data. The tool generates instant reports including attention heatmaps, clarity score, focus score, percentage of attention, contrast maps, and AI recommendations. It also offers a Figma plugin (Visual Usability Checker), Chrome extension, Adobe Express add-on, and integration with Adobe InDesign/Photoshop. Used by over 2,500 marketers, Attention Insight boasts case studies showing up to 433% increase in banner click-through and 258% increase in CTA button clicks. Compared to traditional eye-tracking studies, it delivers results within seconds without requiring human participants, making it a fast, cost-effective complement to usability testing.
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Concrete scenarios for the personas Attention Insight actually fits — and what changes day-one when you adopt it.
You designed a new checkout flow in Figma. You open the Visual Usability Checker plugin, run the heatmap, see the 'Place Order' button is in a cold zone, adjust its color and size, re-run, and the button now glows red (hot zone).
Outcome: Design optimized with data; you save hours of guessing and can present a clear improvement to the product manager.
You have two banner ad designs for a campaign. You upload both to Attention Insight, use the Design Comparison feature, and see Version B has a Clarity Score of 78 vs. A's 65, plus the CTA button gets 23% more attention.
Outcome: You confidently launch Version B, track CTR, and attribute the 15% increase to the data-driven choice.
A client says 'The logo should be bigger.' You generate a heatmap and AOI report showing the logo already receives 12% attention while the CTA gets only 3%. You recommend shrinking the logo and enlarging the CTA.
Outcome: Client agrees based on data; you avoid a subjective argument and deliver a data-backed redesign that improves conversions.
Free trial limited to 14 days with restricted credits (exact number not specified). Basic plan allows only 40 image tests/month, no video or API. Video testing duration capped at 1s on Pro, 30 min on Hero. API transactions are limited by plan (4 on Pro, 3000 on Hero). Watermark on Basic plan reports. No desktop or mobile apps; analysis is done via web or plugin.
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
For each published Attention Insight tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
14-day Free Trial
$0
Ideal for
Anyone wanting to test all features risk-free before deciding on a paid plan.
What this tier adds
Free entry point; full feature access for 14 days with limited trial credits; no credit card required.
Basic
$31/month or $23/month billed annually ($276/year)
Ideal for
Solo designer or freelancer who needs occasional heatmap checks (up to 40 per month) and doesn't mind watermark on reports.
What this tier adds
Starting paid tier with 40 credits, 1 user seat, watermark, no video or API.
Pro
$129/month or $95/month billed annually ($1,140/year)
Ideal for
UX designer or marketer in a small team who regularly tests images (200 credits) and wants no watermark, with basic 1-second video testing.
The company stage and team size where Attention Insight's pricing actually pencils out — and where peers do it cheaper.
Attention Insight's pricing is affordable for solopreneurs and small agencies, with Pro at $129/month (or $95/month annual) offering 200 image tests per month. This is cheaper than most user testing platforms (UserTesting starts at ~$200/month) but much more expensive than free heatmap tools like Microsoft Clarity or Crazy Egg. The Hero plan ($324/month) is reasonable for agencies needing unlimited credits and expert feedback, but large teams may find per-seat costs add up.
How long it actually takes to get something useful out of Attention Insight — broken out by persona, not the marketing-page minute.
For a single image test: upload or paste URL, wait ~5 seconds for heatmap. For first-time setup: sign up (free trial), install Figma plugin (if using), no configuration needed. Total time to first heatmap: under 2 minutes for a solo designer. For team collaboration: invite seats in billing settings (Pro/Hero) and share analysis links instantly.
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
Pricing, brand, ownership, or deprecation changes worth knowing before you commit. Most-recent first.
Common stack mates teams adopt alongside Attention Insight, with the specific reason each pairing earns its keep.
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Interview with designer Luca Scarpellini on creative direction.
Last calculated: May 2026
What this tier adds
Adds 2 user seats (extra seat $39/mo), 200 credits, no watermark, 1s video, API (800 transactions).
Hero
$324/month or $250/month billed annually ($2,999/year)
Ideal for
Agency or power user testing all types of design materials including long videos (up to 30 min) and needing expert feedback and SSO.
What this tier adds
Unlimited credits (fair use), 30-min video, 3000 API transactions, expert feedback sessions, SSO, live onboarding.
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