Confido

Confido's core argument is that CPG margin leaks in three places — deductions, trade spend, and the gap between demand and supply plans — and that these belong in one system because the data feeds each other. The product backs that up. Deductions auto-parse, code, and flag likely disputes, and cleared deductions can post to different GL accounts depending on the reason, with an optional rule requiring a reason before anything clears. Auto-Disputes then files claims with evidence and tracks real send status: a waiting-to-send step with its own date, submission marked only when it has actually gone out, and an explanation if a send fails. H-E-B email replies now match back to the right dispute automatically, and Walmart deductions that arrive without a claim can be disputed against the invoice. Customer results cited on the site include $500K recouped in invalid and duplicate charges at Feastables, $325K saved in year one at Every Man Jack, and $300K in headcount costs saved at Dude Wipes. On the planning side, demand and supply actually connect. Forecasts feed the supply plan, forecast alerts name the specific distribution center where plan and reality diverge, and demand plans show how fresh their sales forecast is. Scenarios accept negative growth rates, weeks-on-hand targets accept decimals (0.9 weeks for fast-turning or short shelf-life products), and you can set how far ahead Confido looks at demand when calculating inventory coverage. For brands without an ERP, shipments and receipts upload from a spreadsheet, and a corrected upload cleanly replaces the earlier one. Trade promotion management is the third leg: a centralized calendar, actual-vs-planned spend, ROI reporting, and brand-level filtering across Promo Performance, Accrual Management and Deductions — useful for multi-brand teams who used to export to Excel. Fido's bulk edit across up to 500 promotions, with a preview of exactly what will change, is the kind of feature that quietly saves a planner a week. The honest constraints: Confido only makes sense for CPG brands selling through retail and distributors. If you sell mostly direct-to-consumer, or you want a broad ERP, this is the wrong tool. Accuracy also depends on the retailer portals, distributor feeds, and ERP data you connect — the platform aggregates from those sources, so inconsistent inputs show up downstream. And the pricing conversation is scoped to your annual retail revenue and integration footprint, so budget-conscious teams should ask early what the Starter Plan does and doesn't include.