Fitia
FreemiumAI-powered nutrition coaching that personalizes macros based on your body metrics and performance.
By Tanmay Verma, Founder · Last verified 26 May 2026
4.8k views
Added 7d ago
80/100Safe BetAI-powered nutrition coaching that personalizes macros based on your body metrics and performance.
By Tanmay Verma, Founder · Last verified 26 May 2026
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Fitia provides a solid AI-driven nutrition coach for self-motivated users who log consistently. Its dynamic macro adjustments are a step above static plans, but it requires Premium ($9.99/mo) for full personalization. It cannot replace medical nutrition therapy. Consider it over generic calorie counters if you want adaptive coaching, but skip it if you need human dietitian support or hate food logging.
Last verified: May 2026
Fitia excels at simplifying macro tracking with AI that adjusts daily based on your logged food and progress. The barcode scanner and extensive food database make logging quick. Integration with Apple Health, Google Fit, Garmin, and Fitbit lets you automatically account for exercise calories. However, the free tier feels limited, with basic AI adjustments that may not satisfy advanced users. Premium is reasonably priced at $9.99/month or $59.99/year. A major drawback is that you must log consistently for accuracy; missed entries degrade recommendations. There's no web interface or API, so you're tied to the mobile app. Fitia is best for health-conscious individuals who want a structured, automated approach to weight loss or muscle gain. It's not suitable for users with medical conditions needing one-on-one dietitian care.
Skip Fitia if Skip Fitia if you need medical nutrition therapy, dislike detailed food logging, or require one-on-one human dietitian support.
How likely is Fitia to still be operational in 12 months? Based on 6 signals including funding, development activity, and platform risk.
Fitia is an AI nutrition coaching app that calculates personalized calorie and macronutrient targets using your weight, height, age, activity level, and fitness goals. Unlike static meal plans, it dynamically adjusts recommendations based on real-time food logging and progress. The app is built for motivated individuals who want data-driven nutrition guidance without a human dietitian's cost. You log meals via barcode scanning or search, sync fitness trackers, and view progress charts. A free tier offers basic personalization; Premium unlocks unlimited AI adjustments, advanced meal planning, and analytics. Fitia is available on iOS and Android.
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Concrete scenarios for the personas Fitia actually fits — and what changes day-one when you adopt it.
She sets a weight loss goal in Fitia, logs breakfast via barcode scanner, syncs her Fitbit steps, and sees her remaining calories adjust automatically.
Outcome: She stays on track with daily macro adjustments and loses 1 lb per week over a month.
He sets muscle gain goals, logs high-protein meals, syncs Garmin workout data, and uses the advanced meal planning feature to hit his macros.
Outcome: He gains lean mass steadily with AI recommendations that adapt to his changing weight.
She tracks meals intermittently, relies on auto-adjustments from Apple Health integration, and uses reminders to log water.
Outcome: She maintains her weight with minimal effort, though inconsistent logging reduces accuracy.
The free tier limits AI adjustments to basic recommendations; full personalization requires a Premium subscription ($9.99/mo). The app relies on you logging consistently for accuracy; missed entries degrade recommendations. It does not offer a web interface or API, so you are tied to the mobile app. It cannot replace professional medical advice for those with clinical conditions.
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
For each published Fitia tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0
Ideal for
Casual users who want basic macro targets and occasional food logging without committing to a subscription.
What this tier adds
Free is the entry point with personalized macro targets and barcode scanner, but AI adjustments are limited to basic recommendations.
Premium Monthly
$9.99/month
Ideal for
Active individuals who want full AI personalization, advanced meal planning, and progress analytics to achieve specific fitness goals.
What this tier adds
Adds unlimited AI adjustments, advanced meal planning, progress analytics, fitness app integrations, and priority support.
Premium Yearly
$59.99/year
Ideal for
Dedicated users who plan to use Fitia long-term and want the best value ($5/mo) plus early access to new features.
The company stage and team size where Fitia's pricing actually pencils out — and where peers do it cheaper.
At $9.99/mo (or $59.99/yr), Fitia's Premium is competitive with other macro-tracking apps like MyFitnessPal Premium ($19.99/mo) or Carbon Diet Coach ($9.99/mo). The free tier offers basic personalization, which is a solid entry point for casual users. For serious athletes, the yearly plan saves 50% vs monthly.
How long it actually takes to get something useful out of Fitia — broken out by persona, not the marketing-page minute.
You can be logging your first meal within 5 minutes after creating an account and entering your metrics. Syncing fitness trackers takes an additional 2 minutes. Achieving accurate AI adjustments requires consistent logging for about a week.
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
Pricing, brand, ownership, or deprecation changes worth knowing before you commit. Most-recent first.
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Last calculated: May 2026
What this tier adds
Same as Premium Monthly but billed annually at $59.99 (2 months free) and includes early access to new features.
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