Frase

Frase's pitch is that search has split in two and most content stacks only serve half of it. The product backs that up structurally. Site Audit scores pages for both Google and AI answers and returns a ranked Fix Pack with an estimated upside figure, so the first thing you see is a prioritized to-do list rather than a dashboard of numbers. The AI Agent then drafts against the pages already ranking for the query plus a brand profile learned from your site, and every draft carries two scores — Content Optimization for search and GEO for AI citation. That dual scoring, applied inside the editor, is the workflow most teams end up assembling by hand from a keyword tool, a writing assistant, an SEO scorer, and a separate AI-visibility tracker. The post-publish half is where Frase separates further from point tools. Content Guard re-checks rankings and AI mentions daily and drafts the fix when a page decays; how many pages it watches scales with tier (10 on Starter, 75 on Professional, 300 on Scale). The Autonomy dial controls how much of that ships without you — hold everything, auto-publish low-risk updates only, or anything between. FraseCMS gives you somewhere to publish that isn't a plugin: structured data, llms.txt and WebMCP on every page, plus the research kept alongside the post. If you already run WordPress, Webflow, Sanity or Wix, one-click publishing covers you instead. Two things to weigh honestly. First, cost and volume: Starter at $39/mo billed yearly is a single seat on a single site with 10 articles a month, and Frase says plainly that Starter simply stops at its monthly limits — there are no overages to buy your way out of on that tier. You move to Professional ($103/mo billed yearly, 3 seats, 5 sites, 40 articles) or Scale ($239/mo billed yearly, 5 seats, 10 domains, 100 articles) if you publish regularly; Professional and Scale have optional pay-as-you-go that is off by default. Second, fit: this is a content marketing system, not a technical SEO crawler. There's no log-file analysis or crawl-error triage here, and social atomization produces drafts you still post yourself. If you want a pure AI writer with no audit and monitoring layer, you're paying for machinery you won't use.