Frase
Content operating system for AI search to rank on Google and get cited by AI.
If you need SEO and AI search visibility in one workflow, Frase is the most complete option, with AI Visibility and Content Guard giving you an edge most tools lack. It's overkill for solo creators on a budget and not for devs needing deep site-crawl audits. Pick it when winning AI citations matters as much as Google rankings.
Verified 3d ago · liveness 87/100 · cite: rightaichoice.com/tools/frase
- Content teams wanting SEO and GEO optimization in one workflow
- SEO teams automating competitive research and briefs
- Agencies managing multiple clients with white-label reporting
- Enterprises scaling with brand governance and programmatic SEO
- Solo creators on a tight budget (pricing starts at $49/mo, no free plan)
- Developers needing deep technical SEO audits (crawl errors, log files)
- Teams wanting native social media publishing (atomization only creates drafts)
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Skip Frase if you're a solo creator on a tight budget needing just a writing tool, or if you require deep technical SEO auditing like crawl error analysis—dedicated tools like Surfer SEO offer more granular on-page scoring for lower cost.
Upgrading from Starter to Professional adds $29/month per extra seat if you need more than 1 seat.
Frase's pricing is for professionals: Starter at $39/mo yearly is competitive for solos, but for smaller budgets Surfer SEO offers a cheaper entry. For agencies, Scale at $239/mo yearly is justified if you need multi-site management and AI visibility, but consider Semrush as a broader SEO suite at a similar price point.
In short
Frase — Content operating system for AI search to rank on Google and get cited by AI. Best for Content teams wanting SEO and GEO optimization in one workflow, SEO teams automating competitive research and briefs, Agencies managing multiple clients with white-label reporting. Plans from $3949/mo.
What's new in Frase
Checked todayAcross the latest 3 updates: 3 news mentions.
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Viability Score
How well maintained and how widely used is Frase? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: August 2026
How we score →Key Features
- AI Agent creates competitive briefs in 30 seconds
- Real-time SEO content scoring in the editor
- GEO optimization to get cited by AI search engines
- SERP research analyzing top 10 competitors
- Content Guard detects ranking decay and drafts fixes
- AI Visibility tracking on ChatGPT, Perplexity, Gemini, Claude, and Google AI
- Content atomization to LinkedIn, Twitter, newsletter, Instagram
- Programmatic SEO for location pages and directories
- Topic clusters for building topical authority
- Brand voice enforcement across drafts
- Content gap analysis with traffic impact estimates
- Competitive benchmark dashboards
- Keyword tracking and topic suggestions
- Frase Answers captures visitor questions from your site
- MCP server, CLI, and API for automation
About Frase
Frase is an all-in-one content workflow platform for content marketers, SEO teams, and agencies that need to rank on Google and win citations from AI search engines like ChatGPT, Perplexity, Gemini, and Claude. Instead of juggling separate tools for research, writing, optimization, and monitoring, Frase runs the entire content loop in one place: audit, create, publish, monitor, and fix. The platform starts with a Site Audit that crawls your pages, scores them for SEO and AI readiness, and ranks fixes by impact—so you know exactly what's costing you before you change anything. From there, the AI Agent drafts content in your brand voice, scores it for both SEO and GEO (AI search visibility), and shows what to improve next, with projected lifts before you publish. Publish one-click to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS. Content Guard watches for ranking decay on Google and drafts fixes for your approval, while AI Visibility tracks whether ChatGPT, Perplexity, Gemini, Claude, or Google AI cite you on a given topic—with alerts when a competitor takes an answer. Frase Answers captures visitor questions from your site to feed future content. For teams wanting more automation, Agent Autonomy lets Frase draft and even auto-publish certain content types, with you setting the control dial. Multilingual support covers 70+ languages natively, and an MCP server, CLI, and API let you run Frase from Claude, Cursor, or other MCP-compatible tools. Frase is priced for professionals: Starter at $39/month (yearly) or $49 month-to-month, Professional at $103/$129, Scale at $239/$299, and custom Enterprise. Every plan includes the full loop; limits on articles, audit pages, seats, and AI Visibility engines scale with the tier. There's no free plan, but a 7-day free trial (no credit card) lets you test before paying. Recent guides on agentic CMS and agent-ready websites underline Frase's focus on the shift from SEO to AI search.
Behind the Verdict
Here's the thing: most content tools are stuck last year. They'll grade your draft and check keywords, but they won't tell you ChatGPT just handed your answer to a competitor. Frase actually built the monitoring layer for that. AI Visibility is the differentiator—it watches where AI engines cite you and alerts you when you drop out, so you can win the citation back with one approved revision. Content Guard does the same for Google, catching rank decay and drafting fixes. That's the loop working, not just another dashboard. Is it perfect? No. The pricing is steep if you're a solo blogger. Starter runs $49 month-to-month and caps you at 10 articles and 50 audit pages per month. No free plan, just a 7-day trial. And if you need hardcore technical SEO—crawl errors, log files, render paths—this isn't a site-crawl tool. Frase is a content team's platform, not a site auditor. Compared to Semrush or Surfer, Frase wins on the AI-search angle. Semrush gives you reams of keyword data but doesn't draft in your voice or track AI citations. Surfer optimizes on-page but stops there. Frase owns the full loop—research, drafting, publishing, monitoring, fixing—so you don't hand off context between four tools and re-key everything. The trade-off: you're betting on AI search being a lasting channel. We think it is, but if your market isn't there yet, the AI Visibility features are a nice-to-have, not a must-have. Real-world caveat: you have to actually approve the fixes. Content Guard drafts revisions and waits for your yes. If you're not watching, pages keep sliding. The autonomy features can publish on their own, but you set the dial. That's powerful, but it means trusting the system—and you should start slow, let it draft and review before you turn it loose. We'd reach for this
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Real-world workflow fit
Concrete scenarios for the personas Frase actually fits — and what changes day-one when you adopt it.
You need to research, draft, and publish content that ranks on Google and gets cited by AI search engines.
Outcome: You run a site audit, see a ranked list of fixes by impact, and then use Frase to research, draft, and publish optimized articles to your WordPress site. You track AI visibility and set up Content Guard to catch any ranking decay, with fixes drafted for your approval.
You need to produce content at scale and report on performance across various clients.
Outcome: You use Scale plan's multi-site management, client-ready reports, and content repurposing to streamline your workflow. Set up AI visibility tracking per client and use automation to draft and auto-publish FAQs and glossaries, with your approval before anything goes live.
You want to publish SEO-optimized articles without a big budget.
Outcome: Starting on Starter plan, you use the AI Agent to generate briefs, AI writing to draft, and publish to your CMS. You monitor AI visibility on ChatGPT and Google AI and use Content Guard to watch three pages for decay, with fixes drafted for your approval.
Use Cases
- SEO teams researching competitors and creating ranking content with real-time optimization
- Agencies managing multiple clients with white-label options and programmatic SEO
- Enterprise marketers tracking brand visibility across Google and AI search engines
- Content creators repurposing one blog post into LinkedIn, Twitter, newsletters, and Instagram posts
- Product teams turning GitHub release notes and Linear issues into marketing content
- Solo creators producing SEO-optimized articles with AI writing and competitor analysis
Models Under the Hood
as of 2026-08-15
Limitations
- Starter plan at $49/month caps at 10 articles/month and tracks only 2 AI visibility platforms (ChatGPT and Google AI).
- SEO optimization scoring is less granular than dedicated tools like Surfer SEO.
- AI writing quality may require substantial editing for long-form or creative pieces.
- No free plan—only a 7-day free trial with no credit card.
- All plans require a monthly or annual subscription.
- AI visibility does not cover all AI search engines on Starter plan.
as of 2026-08-13
Verification history
We have re-verified Frase 17 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
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Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Frase tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Starter
$39/mo billed yearly · $49/mo month to month
Ideal for
Solo creators, freelancers, and single-site teams who need a complete SEO and GEO workflow with limited volume.
What this tier adds
This is the entry tier, offering 1 seat, 1 site, 10 articles/month, and AI visibility on ChatGPT and Google AI. No automation.
Professional
$103/mo billed yearly · $129/mo month to month
Ideal for
In-house content teams and growing SMBs that need multi-site support and agent auto-publishing.
What this tier adds
Adds 3 seats, 5 sites, 40 articles/month, Perplexity AI visibility, and agent drafts for FAQ/glossary/how-to pages. Content calendar included.
Scale
$239/mo billed yearly · $299/mo month to month
Ideal for
Agencies and multi-site brands that need white-label reports and higher volume automation.
What this tier adds
Adds 5 seats, up to 10 domains, 100 articles/month, Claude and Gemini AI visibility, client-ready reports, and full agent auto-publish across content types.
Enterprise
Custom
Ideal for
Large organizations and agencies needing custom security, white-label client portals, and custom SLAs.
What this tier adds
Adds custom seats/domains, SSO/SAML, dedicated account manager, custom API access, and two years of history. Priced custom.
Where the pricing makes sense
The company stage and team size where Frase's pricing actually pencils out — and where peers do it cheaper.
Frase's pricing is for professionals: Starter at $39/mo yearly is competitive for solos, but for smaller budgets Surfer SEO offers a cheaper entry. For agencies, Scale at $239/mo yearly is justified if you need multi-site management and AI visibility, but consider Semrush as a broader SEO suite at a similar price point.
Setup time & first value
How long it actually takes to get something useful out of Frase — broken out by persona, not the marketing-page minute.
Starter: You can run a site audit and get a prioritized fix list within the first hour. Drafting your first article via AI Agent takes about 30 minutes from research to draft. Publishing to WordPress takes a few minutes after connecting your CMS. Advanced features like Content Guard require a few hours to configure.
Switching to or from Frase
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Surfer SEO: Import your keyword lists and export your optimized content, then set up Frase's SEO and GEO scoring to continue optimizing.
- →From Semrush: Use Frase for AI-powered writing and AI visibility tracking while keeping Semrush for deep keyword research and competitor analysis.
- →From Content at Scale: Bring your topic clusters and brand guidelines into Frase; Frase's AI Agent can regenerate briefs in your voice.
- →From manual workflows: Use Frase's topic clusters and AI Agent to replace manual SERP research and briefing; Frase's API can import existing content schedules.
- ↗To Surfer SEO: Export your content drafts and use Surfer's on-page scoring for more granular optimization; lose AI visibility tracking.
- ↗To Semrush: Export your keyword lists and topical maps to Semrush's SEO toolkit; lose AI-powered drafting and GEO optimization.
- ↗To a point solution stack: Use Frase's API to export content and integrate with your existing writing and SEO tools.
- ↗To a custom CMS: Export your content from FraseCMS to WordPress, Webflow, or another CMS; Frase's publishing integrations make this straightforward.
Integrations
Resources & Guides
- Resourcefrase.io
Blog - SEO, GEO, AEO & AI Search Strategies
Learn SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AI search strategies from the Frase team. Master content optimization for Google and AI platforms.
- Resourcefrase.io
Features
Helpful link from frase.io
- Resourcefrase.io
Integrations — Publish to WordPress, Sanity, Webflow, Wix & FraseCMS
Connect Frase to WordPress, Sanity, Webflow, Wix, FraseCMS, Google Search Console, Notion, Slack, and 5,000+ apps via Zapier. Publish, export, import, and automate — all integrations included from $39/mo.
- Resourcefrase.io
Frase Pricing — Full platform. Any scale.
Every plan includes the complete Frase Agent. Research, optimization, AI visibility, site audits, publishing, and API. Plans from $39/mo.
Tutorials & Learning
Official links
Tools that pair well with Frase
Common stack mates teams adopt alongside Frase, with the specific reason each pairing earns its keep.
Surfer AI
Surfer AI generates SEO-optimized content that ranks in Google and gets cited by AI search engines like ChatGPT, Gemini, and Perplexity.
SEOZilla
AI content automation that ranks on Google and gets cited by ChatGPT, Perplexity, and Claude.
Surfer SEO
AI visibility platform to rank in Google and get cited in AI answers.
Featured Head-to-Head Comparisons
Alternatives to Frase
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Surfer AI generates SEO-optimized content that ranks in Google and gets cited by AI search engines like ChatGPT, Gemini, and Perplexity.
SEOZilla
AI content automation that ranks on Google and gets cited by ChatGPT, Perplexity, and Claude.
Surfer SEO
AI visibility platform to rank in Google and get cited in AI answers.
Frequently Asked Questions
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