Fundraise Up
AI-powered donation platform that boosts conversion rates for nonprofits.
Fundraise Up is a strong pick for nonprofits laser-focused on donation conversion, with AI ask-amount optimization and Gift Cart as genuine differentiators. The performance-based pricing–4% plus processing, no contract–aligns incentives but can total 6-7%, making it less ideal for small charities. If you prioritize conversion and AI features, it delivers; for simpler needs, cheaper alternatives exist.
Verified 8d ago · liveness 78/100 · cite: rightaichoice.com/tools/fundraise-up
- Nonprofits seeking to maximize one-time and recurring donation conversion rates
- High-volume campaigns like GivingTuesday or emergency appeals
- Global charities needing multi-currency and multi-language support
- Fundraisers wanting AI-driven ask-amount optimization
- Small charities with limited online traffic or tight budgets
- Organizations preferring a simple donation button without advanced AI features
- Nonprofits requiring a fully free fundraising solution
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Skip Fundraise Up if you are a small charity with a tight budget and low donation traffic, as the 4% fee plus processing costs can eat into your revenue, or if you need a fully free solution.
The 4% transaction fee is on top of Stripe or PayPal processing fees, typically totaling 6-7% per donation.
Fundraise Up suits mid-to-large nonprofits that process high donation volumes, where the performance-based fee aligns with revenue growth. Cheaper alternatives like DonorPerfect or Givebutter may be more cost-effective for small charities, while Fundraise Up’s conversion-focused features justify the fee for larger campaigns.
In short
Fundraise Up — AI-powered donation platform that boosts conversion rates for nonprofits. Best for Nonprofits seeking to maximize one-time and recurring donation conversion rates, High-volume campaigns like GivingTuesday or emergency appeals, Global charities needing multi-currency and multi-language support. Plans from $4/mo.
What's new in Fundraise Up
Checked 3 days agoAcross the latest 9 updates: 8 feature updates and 1 news mention.
How nonprofits increase online donor conversion rate
Blog post on increasing online donor conversion rate for nonprofits.
Fundraise Up app: See donations awaiting supporter details
In-person Tap to Donate donations without supporter details now appear in app; staff can add details or supporter can via Donor Portal.
Donor Portal access after Tap to Donate gift
Supporters who donate via Tap to Donate without email can now access Donor Portal via QR code on confirmation screen.
Track team member account changes in Audit log
Audit log now records team member account changes: invites, role changes, removals, password, 2FA, profile, Tap to Donate access.
Supporter details, consent, terms in Fundraise Up app
App's donation screen now follows campaign settings for supporter info, marketing consent, and terms, allowing control over what's collected.
Sync multi-designation donations as one record in Salesforce Agentforce
Multi-designation donations can sync to Salesforce Agentforce for Nonprofits as a single Gift Transaction instead of separate records.
Sync supporter email to Contact Point Email in Salesforce Agentforce
Supporter email can now sync to Contact Point Email object in Salesforce Agentforce, in addition to Person Account email.
Pledges now sync to Salesforce
Pledges can now sync from Fundraise Up to Salesforce.
Connect AI assistants to Fundraise Up with MCP
Organization Admins can enable MCP to let AI assistants (Claude, ChatGPT) read account data and answer questions. Read-only access.
Viability Score
How well maintained and how widely used is Fundraise Up? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: August 2026
How we score →Key Features
- AI ask-amount optimization and donor upgrade prompts
- Checkout – high-conversion donation flow
- Campaign Pages – optimized donation landing pages
- Gift Cart – multi-cause checkout with donation matching
- Pledge campaigns – commit to a total and pay in installments
- Giving Station – self-serve tablet mode for in-person donations
- Tap to Donate – contactless donations via smartphone
- Virtual Terminal – over-the-phone donations
- Donor Portal – personalized giving history and pledge management
- Elements – pre-built UI components to embed on website
- Insights Dashboard – fundraising analytics and performance tracking
- Global fundraising – 25 languages and multi-currency
- Payment methods: cards, digital wallets, bank transfers, crypto, TWINT, BACS, EPS, DAFpay
- Fraud protection and enterprise security compliances
About Fundraise Up
Fundraise Up is a global digital fundraising platform built to help nonprofits maximize online donation revenue. It optimizes every step of the giving experience—from landing pages to checkout—using AI that right-sizes ask amounts and upgrades one-time donors to recurring givers. Trusted by organizations like UNICEF USA, the Canadian Red Cross, and the Salvation Army UK, the platform claims a 30% one-time gift conversion rate and 80% retention of monthly recurring donors (versus an 8% industry average). Core features include Checkout, a high-conversion donation flow; Campaign Pages, optimized landing pages; Gift Cart, which lets donors support multiple causes in a single checkout with matching; and Pledge campaigns, where supporters commit to a total and pay in installments. Recent additions expand in-person and alternative giving: Giving Station provides self-serve tablet mode, Tap to Donate enables contactless phone donations, and new payment methods include EPS (Austrian bank redirect) and DAFpay for US donor-advised funds. The platform supports 25 languages, multi-currency, and a wide range of payment methods including cards, digital wallets, bank transfers, crypto, TWINT, and BACS Direct Debit. It also offers Elements, pre-built UI components that embed donation tools into existing websites, plus an Insights Dashboard for fundraising analytics. Security and fraud protection are built in, and the system is designed to handle high-volume events like GivingTuesday. Fundraise Up differentiates itself with performance-based pricing: a flat 4% transaction fee plus Stripe or PayPal processing, with no subscription or contract. This contrasts with traditional CRMs like Blackbaud that charge subscription fees. However, total costs can reach 6–7% including processing, which may be steep for smaller charities. For nonprofits focused on conversion and AI-driven optimization, Fundraise Up offers a specialized alternative to general fundraising platforms.
Behind the Verdict
Fundraise Up earns its reputation on conversion. The AI ask-amount optimization and recurring upgrade prompts are not gimmicks—they directly lift revenue, as evidenced by UNICEF USA's $3M annual uptick and the Salvation Army's 49% donor conversion. If your organization lives or dies by online giving performance, this is a serious contender. Where it shines: high-volume campaigns, global reach, and multi-cause checkouts. The Gift Cart is a standout—it lets donors split gifts across causes in one transaction, which reduces friction and can increase total giving. The new Pledge campaigns and Giving Station extend utility to installment commitments and in-person settings, making it more versatile than a simple donation button. But the cost model deserves scrutiny. At 4% plus Stripe or PayPal fees, total costs often land at 6-7% per transaction. For a small charity processing modest volumes, that's a significant bite. The 'no subscription' pitch is attractive, but it's a trade-off: you pay more per dollar raised, so it only makes sense if the platform genuinely boosts your revenue beyond what cheaper tools could achieve. When to pass: if your donation volume is low, if you need a full CRM with events and membership management, or if you want a free or flat-fee option. Alternatives like Givebutter or Donorbox offer lower fees but won't match Fundraise Up's AI-driven optimization. DonorPerfect is a solid CRM if you need broader functionality. In practice, Fundraise Up works best for nonprofits that can leverage its data-driven features to measurably increase conversion—not for those who just want a simple way to accept donations. If your team is ready to optimize campaigns with AI and you have the volume to justify the fee, it's worth the investment.
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Real-world workflow fit
Concrete scenarios for the personas Fundraise Up actually fits — and what changes day-one when you adopt it.
You need to increase online donation conversion for an upcoming GivingTuesday campaign.
Outcome: Set up a Checkout flow with AI ask amounts, create a Gift Cart for multi-campaign support, and use the Insights dashboard to track conversion improvements in real time.
Your organization receives donations from multiple countries and needs to accept various payment methods.
Outcome: Enable multi-currency and 25 language localizations, add local payment methods like EPS for Austria, and manage all campaigns from a single dashboard.
You run in-person fundraising events and need to accept donations quickly and securely.
Outcome: Use Giving Station on a tablet at events with Tap to Donate for contactless payments, and sync all donations to your CRM via the Salesforce integration.
Use Cases
- Optimize donation forms with AI-generated ask amounts to increase average gift size.
- Launch a multi-cause giving campaign using Gift Cart to let donors support several initiatives in one checkout.
- Use Tap to Donate for contactless in-person donations at events or on the street.
- Convert one-time donors to recurring plans using Upgrade Links with one click.
- Migrate from an existing CRM or donation platform with Fundraise Up's free migration service.
- Set up peer-to-peer fundraising where supporters create personal pages and recruit donors.
- Analyze donor behavior and campaign performance with the Insights dashboard.
- Accept global payments in 25 languages with multi-currency and country-specific features.
Models Under the Hood
as of 2026-08-15
Limitations
- Fundraise Up charges a 4% transaction fee plus Stripe or PayPal processing fees, with no subscriptions or contracts.
- The platform is stress-tested to handle up to 600 real-time transactions per second.
- Pricing is performance-based, and human technical support is available 7 days a week.
as of 2026-08-01
Verification history
We have re-verified Fundraise Up 14 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 14 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Fundraise Up tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Standard
4% transaction fee + Stripe or PayPal processing fees
Ideal for
Nonprofits of any size that want unlimited access to all features without premium tiers, paying only a transaction fee per donation.
What this tier adds
Starting tier: includes all features, all payment methods, integrations, and support with a 4% transaction fee.
Where the pricing makes sense
The company stage and team size where Fundraise Up's pricing actually pencils out — and where peers do it cheaper.
Fundraise Up suits mid-to-large nonprofits that process high donation volumes, where the performance-based fee aligns with revenue growth. Cheaper alternatives like DonorPerfect or Givebutter may be more cost-effective for small charities, while Fundraise Up’s conversion-focused features justify the fee for larger campaigns.
Setup time & first value
How long it actually takes to get something useful out of Fundraise Up — broken out by persona, not the marketing-page minute.
Most nonprofits can launch their first Checkout within a day, thanks to white-glove onboarding and migration. Advanced features like Gift Cart or Pledges may take a few days to configure. Full migration of donor data from previous platforms can take a week.
Switching to or from Fundraise Up
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Blackbaud: Fundraise Up provides free migration services to transfer donor data and recurring plans.
- →From DonorPerfect: Use the REST API to import donation records into Fundraise Up.
- →From a custom CMS: Embed Fundraise Up Elements and migrate donor lists via CSV import.
- ↗To DonorPerfect: Export donor data and donation history via the data export feature.
- ↗To a custom solution: Use the REST API and data export to retrieve all donor information.
Integrations
Resources & Guides
- Documentationfundraiseup.com
Docs · Fundraise Up
Full product docs from fundraiseup.com
- Documentationfundraiseup.com
Onboarding · Fundraise Up
Full product docs from fundraiseup.com
- Documentationfundraiseup.com
Migration · Fundraise Up
Full product docs from fundraiseup.com
- Documentationfundraiseup.com
Gift Cart · Fundraise Up
Full product docs from fundraiseup.com
- Documentationfundraiseup.com
Pledges · Fundraise Up
Full product docs from fundraiseup.com
- Documentationfundraiseup.com
Integrations · Fundraise Up
Full product docs from fundraiseup.com
Tutorials & Learning
Official links
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