Fundraise Up is live · free · last verified 7 Nov 2026 · viability healthy
Fundraise Up
AI-tuned donation checkout with performance-based pricing — raise more per visitor, pay from the gifts you process.
If your donation page converts near the 8% norm, Fundraise Up is the shortest path to a materially better number — Salvation Army UK's 49% is the proof point buyers cite. The performance model means you can trial it against your existing form without a subscription. Budget for the honest caveat: ~1% effective cost is an average after donor fee coverage, not a contracted rate, and your CRM stays a separate line item.
Verdict generatedVerified 6d ago · liveness 83/100 · cite: rightaichoice.com/tools/fundraise-up
- Nonprofits with real donation traffic but conversion stuck near the 8% industry average
- Organizations where growing monthly recurring donors is the primary revenue goal
- High-volume push moments: GivingTuesday, December 31, and year-end campaigns
- Global charities needing 25 language localizations and local payment methods
- Nonprofits that need donor CRM and events management in the same system
- Buyers who want one bundled suite rather than a giving layer atop an existing CRM
- Small charities with too little online volume for a share-of-donations fee to pay off
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Skip Fundraise Up if you want one platform to hold donor records, events, and online giving together, or if a flat subscription fee matters more to your board than a variable cost tied to donation volume.
Your effective cost is roughly 1% on average only after donors cover fees — if your donors decline fee coverage, more of the cost falls to the nonprofit.
The model fits mid-size to large nonprofits with enough traffic that conversion lift outweighs variability: $0 upfront, no subscription or long-term contract, and about 1% effective cost on average after donor fee coverage. Small charities without that volume may find the arithmetic thinner than a low-cost suite like Givebutter or Donorbox, while legacy Blackbaud or Luminate stacks carry larger fixed commitments.
In short
Fundraise Up — AI-tuned donation checkout with performance-based pricing — raise more per visitor, pay from the gifts you process. Best for Nonprofits with real donation traffic but conversion stuck near the 8% industry average, Organizations where growing monthly recurring donors is the primary revenue goal, High-volume push moments: GivingTuesday, December 31, and year-end campaigns. Free to use.
No head-to-head comparison for Fundraise Up yet — the alternatives below are the closest matches we list.
What is Fundraise Up?
Fundraise Up — AI-tuned donation checkout with performance-based pricing — raise more per visitor, pay from the gifts you process. Best for Nonprofits with real donation traffic but conversion stuck near the 8% industry average, Organizations where growing monthly recurring donors is the primary revenue goal, High-volume push moments: GivingTuesday, December 31, and year-end campaigns. Free to use.
Fundraise Up is a digital fundraising and conversion layer for nonprofits, running since 2017 and used by thousands of organizations from UNICEF USA to the Salvation Army UK. The product centers on Checkout, where AI sets the suggested gift amount for each donor, and it stacks Gift Cart (multiple designations in one transaction), Campaign Pages, peer-to-peer fundraising, Pledges, and Elements pre-built donation UI for your existing site. In-person and phone giving run through Tap to Donate, Giving Station tablets, and a Virtual Terminal. The current push is AI across the donor journey: Agentic Giving, launched September 2026, positions campaigns to be discovered and completed by AI assistants rather than only through search, alongside AI Donor Experience for personalization, an AI Fundraiser that answers donor questions in real time, and Fundraise Up MCP for querying donor data in plain language. Reported outcomes anchor the pitch: a 30% average conversion rate against an 8% industry benchmark, roughly 30% larger average gifts, and 80% recurring donor retention versus 71% industry. Case studies include Salvation Army UK at 49% conversion with 70% of gifts made at AI ask amounts, Greater Good Charities with a 230% lift in recurring revenue, and CAFOD UK where 30% of donations came through digital wallets. Global coverage spans 25 language localizations, local payment methods, and multi-currency support. It is a giving-experience layer, not a CRM, so most buyers run it beside Salesforce, Bonterra, Bloomerang, Virtuous, or DonorPerfect. The 4.8/5 rating and 10+ native integrations pushing 100+ datapoints keep the stack connected.
Key features
- AI ask-amount optimization setting the suggested gift per donor
- AI-optimized Checkout for one-time and recurring donations
- Gift Cart for supporting multiple designations in one checkout
- Upgrade Links converting one-time donors to recurring in one click
- Campaign Pages with a reported 25% conversion rate in case studies
- Peer-to-peer fundraising with supporter-created pages
- Pledge campaigns for committed multi-payment gifts
- Elements pre-built donation UI components for existing websites
- Tap to Donate for contactless in-person giving
- Giving Station tablet donations for events and lobbies
- Virtual Terminal for over-the-phone donations
- Agentic Giving to surface campaigns to AI assistants (launched September 2026)
- AI Donor Experience personalization and AI Fundraiser real-time donor Q&A
- Fundraise Up MCP for querying donor data in plain language
- Donor Portal, Insights dashboard, and REST/URL/JavaScript APIs
Behind the verdict
Start with the diagnosis, not the demo. Most nonprofits don't have a traffic problem on giving pages, they have a conversion problem, and Fundraise Up is built specifically for that gap. The AI ask amounts, the single-page Checkout, and Upgrade Links that flip one-time donors to monthly are the mechanics behind the 30% average conversion figure the vendor reports against an 8% benchmark. We'd reach for this when recurring revenue is the strategic goal. Greater Good Charities reporting a 230% increase in recurring giving revenue is a more useful signal than any single holiday spike, because monthly donors are what fund the next fiscal year. Year-end, GivingTuesday, and emergency appeals are where the platform's scalability claims get tested, and campaign pages reportedly converting at 25% are the lever to pull first. Where it bites: Fundraise Up is not your CRM and doesn't pretend to be. If you need events management, major-gift moves management, or a single system of record, you'll still be buying something else and paying for it. Small charities with low online volume should model the math — a share-of-donations fee on a modest base can cost more than a cheap subscription elsewhere. The other thing to pressure-test is the ~1% effective cost. It's what a nonprofit actually pays after donors opt to cover transaction costs, and the vendor is explicit that it isn't contracted or guaranteed. Your real number depends on how many of your donors tick that box. Ask for a modelled quote against your own traffic before you sign. Agentic Giving, live since September 2026, is the forward-looking bet: donors increasingly ask an AI assistant for a cause to support rather than searching. Fundraise Up is positioning campaigns to be the answer. It's early — treat it as upside, not
Limitations
- Fundraise Up is a fundraising and conversion layer, not a donor CRM — you will typically keep Salesforce, Bonterra, Bloomerang, or DonorPerfect alongside it for relationship management.
- The specific underlying AI model is not disclosed anywhere on the site, so AI ask amounts, AI Donor Experience, and Agentic Giving are bought as outcomes rather than a named model you can evaluate.
- The pricing page states the ~1% effective cost is what nonprofits pay on average after donor fee coverage and is explicitly not a contracted or guaranteed rate, so your real cost depends on how many donors cover fees (the company reports 82% of donors doing so across its customer base).
- Tap to Donate and Giving Station are labeled Early access, and payment-method availability varies by country.
as of 2026-10-24
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Is Fundraise Up still active?
Fundraise Up is live · free · last verified 7 Nov 2026 · viability healthy.
Viability score
How well maintained and how widely used is Fundraise Up? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: November 2026
How we score →What's new in Fundraise Up
Checked todayAcross the latest 1 update: 1 launch.
What do users say about Fundraise Up?
What people actually say about Fundraise Up — is it worth it?
Our community sentiment research written Aug 15, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
How we verified this
Every listed fact about Fundraise Up — pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 7 Nov 2026. Analysis is drafted with AI models and checked against our editorial standards before publishing; see how we verify.
Verification history
We have re-verified Fundraise Up 22 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed summary, who it suits, pricing tiers, our verdict, features, description, who should skip it
- — changed description, pricing tiers, use cases, summary, who should skip it, our verdict, hidden costs, setup time, pricing fit, who it suits, features, switching in, limitations, switching out
- — changed pricing page
- — changed who should skip it, summary, description, who it suits, our verdict, features, pricing tiers
- — changed SSL certificate
- — changed who it suits, pricing tiers, who should skip it, our verdict, description, summary, features
Showing the 6 most recent of 22 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Fundraise Up cost in 2026?
Fundraise Up: Free to use. Pricing last verified 7 Nov 2026.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Fundraise Up's pricing actually pencils out — and where peers do it cheaper.
The model fits mid-size to large nonprofits with enough traffic that conversion lift outweighs variability: $0 upfront, no subscription or long-term contract, and about 1% effective cost on average after donor fee coverage. Small charities without that volume may find the arithmetic thinner than a low-cost suite like Givebutter or Donorbox, while legacy Blackbaud or Luminate stacks carry larger fixed commitments.
Has Fundraise Up's pricing changed?
No plan price for Fundraise Up has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Fundraise Up?
Pick Fundraise Up if you are Nonprofits with real donation traffic but conversion stuck near the 8% industry average, Organizations where growing monthly recurring donors is the primary revenue goal, High-volume push moments: GivingTuesday, December 31, and year-end campaigns, Global charities needing 25 language localizations and local payment methods.
Look elsewhere if you are Nonprofits that need donor CRM and events management in the same system, Buyers who want one bundled suite rather than a giving layer atop an existing CRM, Small charities with too little online volume for a share-of-donations fee to pay off, Teams that need a contracted, guaranteed platform rate rather than an averaged effective cost.
Skip it if Skip Fundraise Up if you want one platform to hold donor records, events, and online giving together, or if a flat subscription fee matters more to your board than a variable cost tied to donation volume.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Fundraise Up actually fits — and what changes day-one when you adopt it.
Install Elements components on the existing donation pages, connect Salesforce, and run Checkout against the current form through a giving-season campaign.
Outcome: You compare conversion and average gift against your baseline before committing, while gifts sync into the CRM you already maintain.
Build Campaign Pages with a Gift Cart for multiple designations, then push Upgrade Links to one-time donors in the January follow-up.
Outcome: Supporters back several programs in one checkout, and a share of one-time givers convert to recurring plans without re-entering payment details.
Deploy Giving Station tablets in the lobby and Tap to Donate on the street, with Virtual Terminal for call-night pledges.
Outcome: In-person and phone gifts land in the same Insights dashboard as online donations, with peer-to-peer pages extending reach to supporters.
Use cases
- Raise your average gift size with AI ask amounts tuned to each donor.
- Let one supporter back several designations in a single Gift Cart checkout.
- Collect contactless donations at events or on the street with Tap to Donate.
- Convert one-time donors to monthly givers with one-click Upgrade Links.
- Migrate recurring plans from an existing platform at no cost.
- Launch peer-to-peer fundraising with supporter-created personal pages.
- Accept global gifts in 25 languages with multi-currency and local payment methods.
- Take gifts over the phone through Virtual Terminal at telethons and call nights.
Setup time & first value
How long it actually takes to get something useful out of Fundraise Up — broken out by persona, not the marketing-page minute.
Elements on an existing site can go live in minutes in test mode before switching on. A full Checkout and campaign-page migration is guided by white-glove onboarding and free data transfer from your current platform. In-person channels (Tap to Donate, Giving Station) are Early access, so allow extra lead time before a flagship event.
Switching to or from Fundraise Up
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Blackbaud: free guided data transfer through Fundraise Up's migration services and onboarding team.
- →From Luminate Online: migration support included at no cost, with recurring plans carried across.
- →From Donorbox or Givebutter: import donors and rebuild campaign pages using Campaign Pages and Elements.
- →From a legacy donation form: install Elements for pre-built UI, then run test mode before cutover.
- ↗To a bundled suite (Givebutter, Donorbox): export data via the Insights data export tools before switching.
- ↗To Salesforce-native giving: retain your CRM records as-is and evaluate native donation forms against your Fundraise Up baseline.
- ↗To Blackbaud or Luminate Online: plan a parallel run, since you lose Elements, Gift Cart, and AI ask amounts.
Integrations
Resources & guides
- Resourcedocs.fundraiseup.com
docs.fundraiseup.com
Helpful link from docs.fundraiseup.com
- Documentationdocs.fundraiseup.com
Installation
Full product docs from docs.fundraiseup.com
- Documentationdocs.fundraiseup.com
Campaign Setup
Full product docs from docs.fundraiseup.com
- Documentationdocs.fundraiseup.com
Migration
Full product docs from docs.fundraiseup.com
- Documentationdocs.fundraiseup.com
Payment Methods
Full product docs from docs.fundraiseup.com
- Documentationdocs.fundraiseup.com
Receipts
Full product docs from docs.fundraiseup.com
- Documentationdocs.fundraiseup.com
Insights
Full product docs from docs.fundraiseup.com
- Documentationdocs.fundraiseup.com
Donor Portal
Full product docs from docs.fundraiseup.com
- Documentationdocs.fundraiseup.com
Rest Api
Full product docs from docs.fundraiseup.com
- Documentationdocs.fundraiseup.com
Elements
Full product docs from docs.fundraiseup.com
Tutorials & Learning
Quick Start | Getting Started with Fundraise Up
Fundraise Up | Support & Education
Overview | Fundraise Up Product Demo (Short Version)
Fundraise Up | Support & Education
YouTube returned 6 videos for “Fundraise Up”, and we withheld 4: 4 could not be judged, because “Fundraise Up” is a single word that other videos use for other things. Showing the 2 we can prove are about Fundraise Up.
Official links
What are the best Fundraise Up alternatives?
The closest alternatives to Fundraise Up we list are Customers.AI Website Identity Pixel, Sleek and Hightouch. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Customers.AI Website Identity Pixel | Freemium | Pricing not published | — |
| Sleek | Contact Sales | Custom pricing | — |
| Hightouch | Freemium | Pricing not published | — |
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Tools that pair well with Fundraise Up
Common stack mates teams adopt alongside Fundraise Up, with the specific reason each pairing earns its keep.
Customers.AI Website Identity Pixel
Customers.AI X-Ray identifies anonymous Shopify visitors and writes purchase-intent segments straight into Klaviyo
Sleek
Sleek is browser intelligence that recognizes shopping pages and applies the best coupon at checkout.
Hightouch
Hightouch is a warehouse-native CDP plus AI marketing agents that write and launch on-brand campaigns.
Frequently asked questions
Categories
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For makers of Fundraise Up
- Get a Verified Listing for Fundraise Up ($39): a written decision within 1 working day.
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