Lapis
AI agents that create, launch, and optimize paid ads across Meta, Google, LinkedIn, TikTok, and ChatGPT.
Lapis is a strong choice for growth teams needing rapid multi-platform ad creation, especially for ChatGPT Ads. Its automated brand consistency, language support, and self-improving engine on managed plans are standout features. However, the generative output still requires human oversight for nuanced branding, and credit-based pricing may restrict high-volume testing.
- Growth teams needing to rapidly test and launch ad creatives across multiple platforms
- E-commerce brands importing product catalogs from Shopify/Amazon for localized ad campaigns
- Marketers expanding into new markets – generate ads in 100+ languages with brand consistency
- Agencies managing multiple client accounts with distinct brand identities and platforms
- Designers who need full creative control and pixel-level adjustments – Lapis automates, not customizes
- Highly regulated industries (healthcare, finance) requiring strict legal review of ad copy
- Small teams with very low ad volume – free tier is limited to LinkedIn only, Basic at $99/mo
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Skip Lapis if you need pixel-level creative control or operate in a highly regulated industry that requires strict legal review of every ad copy variation.
Upgrading from Basic to Pro jumps from $99 to $599 per month, a 6x increase for mostly 10x more credits and Google Ads access.
Lapis's self-serve pricing ($99 Basic, $599 Pro) is competitive for teams generating 25-250 ads/month but expensive compared to Canva's $13/mo Pro if you only need occasional creatives. For high-volume testing, Lapis's credits cap may frustrate; managed plans are custom-priced. Smaller teams may prefer free tier (LinkedIn-only) or Adobe Express's free tier for basic design.
In short
Lapis — AI agents that create, launch, and optimize paid ads across Meta, Google, LinkedIn, TikTok, and ChatGPT. Best for Growth teams needing to rapidly test and launch ad creatives across multiple platforms, E-commerce brands importing product catalogs from Shopify/Amazon for localized ad campaigns, Marketers expanding into new markets – generate ads in 100+ languages with brand consistency. Free to start; paid plans from $99/mo.
What's new in Lapis
Checked 13 days agoAcross the latest 5 updates: 5 news mentions.
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Viability Score
How likely is Lapis to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.
Last calculated: July 2026
How we score →Key Features
- Brand intelligence – auto-detect logo, colors, visual style from website
- Audience targeting – build buyer personas from your brand and website
- Multi-platform export – Meta, Google, LinkedIn, TikTok, Reddit, display
- Campaign Studio – refine ads with natural language
- Product catalog import from Shopify, Amazon, or URL
- Endless variations via 'Create more like this'
- Ads in 100+ languages – Hindi, Tamil, Spanish, etc.
- Competitor tracking – monitor top-performing creatives
- Google Ads keyword strategy (Pro plan)
- One-click export to ad platforms
- ChatGPT Ads campaign creation (managed plan)
- VIBE Kit – designed visual styles for cohesive campaigns
- Rate Your Ad – score against 10,000+ top creatives
- Free Ad Generator – create a ready-to-use ad in two minutes
- Self-improving ads engine (managed plans) – AI agents test and optimize
About Lapis
Lapis is an AI-powered ads platform that helps growth teams create, launch, and optimize paid ad campaigns across ChatGPT, Meta, Google, LinkedIn, TikTok, and Reddit. Designed for marketers who need professional, on-brand ads fast, Lapis replaces manual design and copy tasks with generative AI that learns your visual identity from a logo, colors, and reference images. Key features include brand intelligence (auto-detects logo, colors, and voice from your website), audience targeting (builds buyer personas from your site), multi-platform export (one upload generates ads for every size and format), and Campaign Studio (edit ads with natural language). Lapis also offers a product catalog import from Shopify or Amazon, ads in 100+ languages, and a competitor tracking tool. Unlike Canva or Adobe Express that require manual design skills, Lapis focuses on automated campaign creation with iterative testing and direct platform export. Pricing includes a free tier (LinkedIn only, 5 credits/month), Basic ($99/mo, 25 credits), Pro ($599/mo, 250 credits), and managed custom plans for traditional and ChatGPT/LLM ads. The platform is self-improving: on managed plans, AI agents run experiments and optimize campaigns automatically.
Behind the Verdict
Lapis shines when you need to blast out dozens of ad variations across multiple channels fast. The brand intelligence that extracts your visual identity from a URL is genuinely useful – it saves hours of manual setup. For e-commerce brands importing product catalogs from Shopify or Amazon, the ability to generate localized ads in 100+ languages is a huge time-saver. The self-improving engine on managed plans is a real differentiator: AI agents run A/B tests and automatically shift budget to winners. Where it bites: the free tier is limited to LinkedIn only, and the credit system can feel restrictive for teams with high testing volume. For designers needing pixel-level control, tools like Canva or Adobe Express are better. Lapis also isn't ideal for heavily regulated industries where ad copy must pass legal review, as the output still needs human oversight. Compared to other AI ad generators, Lapis’s multi-channel export and ChatGPT ad support give it a unique edge, but the monthly credit caps mean you'll pay more as you scale. Bottom line: pick Lapis if you value speed and automation over creative control, and you're comfortable with a credit-based model.
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Real-world workflow fit
Concrete scenarios for the personas Lapis actually fits — and what changes day-one when you adopt it.
Need to create product ad campaigns for a new line across Meta and Google, localized for French and Spanish markets.
Outcome: Import Shopify catalog, select language, generate 10 ad variations per platform, export in 15 minutes.
Track competitors' top performing ads on LinkedIn and generate 3 alternative ad copy versions for a webinar promotion.
Outcome: Use Brand Radar to see competitor ads, generate 3 variants with natural language editing, launch A/B test.
Need to create and schedule a month's worth of ad creatives for 5 distinct brand identities across Meta and Google.
Outcome: Create brand kits for each client, generate 20 ads per brand, schedule with content calendar, export in 30 minutes.
Use Cases
- Generate a complete set of Meta ad creatives for a product launch in minutes.
- Create localized ad campaigns in Spanish, Hindi, or Tamil for international markets.
- Iterate on ad copy and visuals using natural language without design tools.
- Import your Shopify catalog and auto-generate product ads for Google and Facebook.
- Track competitor ad strategies and get AI-driven recommendations to improve your own.
- Use the Free Ad Generator to quickly test ad concepts before committing to a paid plan.
- Let managed AI agents run and optimize Google, Meta, Reddit, and LinkedIn campaigns end-to-end.
Models Under the Hood
as of 2026-07-05
Limitations
- Credits are per-month on self-serve plans (25 Basic, 250 Pro) and do not roll over.
- Free plan only supports LinkedIn ads; Meta requires Basic or higher.
- ChatGPT Ads are only available on managed plans.
- Managed plans are custom-priced and require commitment.
as of 2026-07-01
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Lapis tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free
$0/mo
Ideal for
Solo marketer or micro-business wanting to test Lapis with LinkedIn-only ads, 5 credits/month.
What this tier adds
Free entry point: LinkedIn only, 5 credits, 1 competitor tracked, 3 starter templates, includes VIBE Kit and brand intelligence.
Basic
$99/mo
Ideal for
Small e-commerce brand or content marketer generating up to 25 ads/month on Meta and LinkedIn.
What this tier adds
Adds Meta ads, 25 credits, 5 competitors, 100+ languages, email support. No Google Ads yet.
Pro
$599/mo
Ideal for
Growth team or agency needing 250 ads/month across Google and Meta with audience targeting and product catalog.
What this tier adds
Upgrade to 250 credits, Google Ads, 20 competitors + Brand Radar, performance forecasting, shared workspace (3 seats), Figma/Notion/Slack integration.
Traditional Ads (Managed)
Custom
Ideal for
Company wanting fully managed Google, Meta, Reddit, and LinkedIn campaigns with automated budget allocation.
What this tier adds
Unlimited credits, managed ad strategist, daily reports, self-improving ads engine with Explore/Promising/Scale lifecycle.
ChatGPT + LLM Ads (Managed)
Custom
Ideal for
Innovative brand wanting to advertise in ChatGPT and other LLM platforms with A/B testing of context-hints.
What this tier adds
Specialized in ChatGPT/LLM ad formats, context-hint experiments, Control/Exploit/Explore testing, next-run optimization with forecasts.
Where the pricing makes sense
The company stage and team size where Lapis's pricing actually pencils out — and where peers do it cheaper.
Lapis's self-serve pricing ($99 Basic, $599 Pro) is competitive for teams generating 25-250 ads/month but expensive compared to Canva's $13/mo Pro if you only need occasional creatives. For high-volume testing, Lapis's credits cap may frustrate; managed plans are custom-priced. Smaller teams may prefer free tier (LinkedIn-only) or Adobe Express's free tier for basic design.
Setup time & first value
How long it actually takes to get something useful out of Lapis — broken out by persona, not the marketing-page minute.
For an individual marketer: 5 minutes to paste website and generate first ad. For e-commerce store with catalog: 10 minutes to import Shopify/Amazon and auto-generate product ads. For agency managing multiple brands: 15 minutes per brand kit setup.
Switching to or from Lapis
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Canva/Adobe Express: Export your brand assets and upload to Lapis's brand intelligence to automate ad creation.
- →From manual ad creation: Paste your website URL and let Lapis auto-detect logo/colors/voice, replacing manual design per platform.
- ↗To Canva: Download ad assets from Lapis and manually adjust in Canva for pixel-level control.
- ↗To in-house automation: Use Lapis-generated assets as starting point, then build custom automation via APIs.
Integrations
Resources & Guides
Tutorials & Learning
Official links
Tools that pair well with Lapis
Common stack mates teams adopt alongside Lapis, with the specific reason each pairing earns its keep.
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