Loom
FreemiumRecord and share async video messages to replace meetings and emails.
By Tanmay Verma, Founder · Last verified 26 May 2026
3.0k views
Added 4/11/2026
80/100Safe BetCompared withvs Descript
Record and share async video messages to replace meetings and emails.
By Tanmay Verma, Founder · Last verified 26 May 2026
Affiliate disclosure: We earn a commission when you use our links. Editorial picks are independent. How we choose.
Loom is the standard for async video messaging, especially for teams already in the Atlassian ecosystem. Its free tier is generous, and the AI features (auto Jira tickets, summaries, chapters) genuinely save time. For pure video editing or live streaming, look elsewhere (e.g., Screen Studio or Riverside).
Last verified: May 2026
Loom excels at one thing: making it dead simple to record and share a video message. The recording reliability across desktop, mobile, and Chrome is best-in-class. The new AI features—auto-generated bug reports that include technical context, auto-summaries, and titles—make it more than just a recorder. Weaknesses: the free tier is very limited (25 videos, 5-min max), and advanced editing is basic compared to dedicated tools. The recent Atlassian acquisition means tighter Jira/Confluence integration but also raises long-term concerns about pricing changes. For sales outreach, engineering walkthroughs, and async updates, it's hard to beat.
Last updated: April 2026
Skip Loom if Skip Loom if you need live streaming, on-premise hosting, or advanced video editing with multi-track timelines.
How likely is Loom to still be operational in 12 months? Based on 6 signals including funding, development activity, and platform risk.
Loom is a screen recording tool that lets you record your screen and camera, then share the video via a link. It's used by over 400,000 companies for async communication across sales, engineering, support, and design. Features include screen recording up to 4K, AI-powered Jira bug report generation, video editing (trim, stitch, add text/arrows/box overlays), transcripts in 50+ languages, and integrations with Slack, Google Workspace, and hundreds of other tools. Loom offers a free tier (25 videos per person, 5-min recordings) and paid plans starting at $18/user/month for unlimited videos and 4K quality. The Business+ AI plan ($24/user/month) adds auto-enhancement, video-to-text automation, and filler word removal. Acquired by Atlassian in 2023, Loom now integrates deeply with Jira and Confluence.
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Concrete scenarios for the personas Loom actually fits — and what changes day-one when you adopt it.
You need to share a product demo with stakeholders across time zones.
Outcome: Record a 3-minute screen walkthrough of the new feature, add text annotations, and share a link. Viewers leave comments and emoji reactions. You avoid scheduling a meeting.
You encounter a bug in staging and need to report it to your team.
Outcome: Record your screen showing the bug steps. Loom AI automatically creates a Jira ticket with device, browser, OS, console errors, and network activity. The bug is triaged faster.
A customer struggles to set up a feature and needs step-by-step guidance.
Outcome: Record a 2-minute video walking through the setup, share the link via email. The customer watches and resolves the issue without a live call. You close the ticket faster.
Free tier caps at 25 videos per person and 5-minute recordings. Starter plan video quality is only 720p. Unlimited videos and 4K recording require Business tier ($18/user/month). Advanced AI features (auto-enhancement, video-to-text) require Business+ AI ($24/user/month). No live streaming. Videos are hosted on Loom's platform; no self-hosting option.
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
For each published Loom tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Starter
$0
Ideal for
Individual or small team trying async video for the first time, under 50 members, 25 videos per person limit acceptable.
What this tier adds
Free entry point with 25 videos/person, 5-min recordings, 720p quality, no editing or custom branding.
Business
$18 per user / month
Ideal for
Professional teams needing unlimited videos, 4K recording, and basic editing features like trim, stitch, and custom thumbnails.
What this tier adds
Unlimited videos and recording time, 4K quality, remove Loom branding, upload/download videos, plus basic waveform editing.
Business + AI
$24 per user / month
Ideal for
Teams that want AI assistance for auto-enhancement, titles, summaries, chapters, and filler word removal to speed up video production.
The company stage and team size where Loom's pricing actually pencils out — and where peers do it cheaper.
Loom's pricing is competitive for async video tools: the free tier is sufficient for individual tinkerers or very small teams, but to get real utility (unlimited videos, 4K, editing) you need to pay $18/user/month. Compared to alternatives like Vidyard (free tier unlimited videos, but less AI) or Screen Studio (one-time $189), Loom's per-user subscription adds up for larger teams. The Atlassian bundle (Jira/Confluence integration) may justify the cost for existing customers.
How long it actually takes to get something useful out of Loom — broken out by persona, not the marketing-page minute.
Desktop app install takes under 2 minutes. Chrome extension installs in 30 seconds. For an individual user, sending first video: ~5 minutes (record, share, done). For a team onboarding: invite members to workspace, set default privacy, install integrations (Slack, Jira) — 1 hour for admin, 15 minutes per user.
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
Pricing, brand, ownership, or deprecation changes worth knowing before you commit. Most-recent first.
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Last calculated: May 2026
What this tier adds
Adds Loom AI features: auto-video enhancement, edit by transcript, auto titles/summaries/chapters/tasks, filler word removal, and custom CTAs.
Enterprise
Custom
Ideal for
Large organizations with advanced security (SSO, SCIM), compliance needs (EBA), and requirement for Salesforce integration and 99.95% uptime SLA.
What this tier adds
Includes everything in Business+ AI plus SSO, SCIM, Salesforce integration, unlimited spaces with admin controls, downloadable user insights, and custom terms.
Educational content from loom.com
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