Loom
Free screen recorder with AI-powered async video messaging for teams
Loom's generous free tier is ideal for teams new to async video, but recording limits push power users to paid plans. The AI Jira integration is a standout. Best for reducing meeting overload, not for heavy editing or on-premises needs.
- Remote teams reducing meeting overload with async video
- Engineers creating bug reports that auto-populate Jira tickets
- Sales teams personalizing outreach with video messages
- Customer support troubleshooting visually via screen recordings
- Teams needing advanced multi-track video editing (e.g., Camtasia)
- Users requiring on-premise video storage (no cloud)
- Power users needing unlimited recording length on free tier
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Skip Loom if you need advanced multi-track video editing, live streaming, or on-premise video storage.
Business plan ($18/user/month) needed for unlimited recording and 4K.
Loom's free tier is generous for small teams (up to 50 members, 25 videos/person). Business at $18/user/month is competitive with other async video tools like Loomly or Vidyard. Business + AI at $24/user/month adds valuable AI editing. For enterprise, custom pricing with SSO and 99.95% SLA. Cheaper than many video production suites but costs add up for large teams.
In short
Loom — Free screen recorder with AI-powered async video messaging for teams. Best for Remote teams reducing meeting overload with async video, Engineers creating bug reports that auto-populate Jira tickets, Sales teams personalizing outreach with video messages. Free to start; paid plans from $18/mo.
Viability Score
How likely is Loom to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.
Last calculated: July 2026
How we score →Key Features
- Screen and camera recording
- AI-powered bug reports with auto-Jira tickets
- Trim, stitch, and edit videos
- Text, arrows, and box overlays
- Custom backgrounds and background noise suppression
- Transcriptions and captions in 50+ languages
- Emoji reactions, comments, tasks, CTAs
- Video privacy controls and password protection
- Download and upload videos
- Viewer and engagement insights
- Chrome extension, desktop, and mobile apps
- Share and embed anywhere
- SSO, SCIM, custom data retention
- 4K video recording (Business+ plan)
- Edit by transcript (Business+ AI)
About Loom
Loom is a free screen and camera recorder that lets you create, edit, and share AI-powered video messages instantly. Trusted by millions across 400,000+ companies, it replaces lengthy emails and meetings with async video. Key features include AI-powered bug reports that auto-populate Jira tickets with technical details, an intuitive editor with trim, stitch, text, arrows, and box overlays, and transcripts/captions in 50+ languages. It also offers emoji reactions, comments, tasks, CTAs, and enterprise-grade security (SSO, SCIM, custom data retention). Unlike traditional screen recorders, Loom focuses on async communication to supercharge productivity for remote teams in sales, engineering, support, and design.
Behind the Verdict
Loom is a prime example of an async communication tool that actually saves time. We'd reach for it when you need to explain something visually without scheduling a meeting. The free tier is surprisingly usable — 25 videos and 5-minute recordings per person — enough for small teams to test the waters. Where it bites: power users quickly hit the 25-video cap, and the free plan maxes at 720p. The Business plan ($18/user/mo) unlocks unlimited videos and 4K recording, while Business+ AI ($24/user/mo) adds the AI workflows that auto-generate titles, summaries, and even Jira tickets. Compared to alternatives like ClickUp's clip or built-in OS screen recorders, Loom's ease of sharing and rich integrations (Slack, Jira, Notion) make it the clear leader for work communication. In practice, the auto-generated transcripts in 50+ languages are a hidden gem for global teams. Just don't expect professional video editing — this isn't Camtasia or Premiere.
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Real-world workflow fit
Concrete scenarios for the personas Loom actually fits — and what changes day-one when you adopt it.
Recording a bug walkthrough on your local environment.
Outcome: Loom auto-captures device/browser/OS, console errors, and network activity, then creates a Jira ticket with all details. Your team receives a clear, actionable bug report in minutes.
Personalizing a product demo for a prospect.
Outcome: Record a short screen demo with your face in a bubble. Share the link via email or Slack. Prospect watches async, replies with emoji reaction or comment. You track viewer engagement.
Troubleshooting a user's login issue.
Outcome: Record a walkthrough showing the solution steps. Embed video in Zendesk ticket. Customer watches and resolves the issue faster than reading a long email thread.
Use Cases
- Personalize sales outreach with recorded pitches that include screen demos.
- Add visual context to code reviews and bug reports for engineering teams.
- Troubleshoot customer issues over video, reducing ticket resolution time.
- Share design feedback by recording a prototype walkthrough.
- Replace daily stand-up meetings with async video status updates.
- Create onboarding video guides for new hires or new software.
- Document processes with step-by-step video SOPs you can annotate.
- Record bug walkthroughs that auto-create Jira tickets with technical details.
Models Under the Hood
as of 2026-07-14
Limitations
- Free tier caps at 25 videos per person and 5-minute recordings.
- Starter plan video quality is only 720p.
- Unlimited videos and 4K recording require Business tier ($18/user/month).
- No mention of advanced AI features requiring Business+ AI in the provided evidence.
as of 2026-06-25
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Loom tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Starter
$0/user/mo
Ideal for
Solo freelancer or small team exploring async video with under 25 videos per person, recording up to 5 minutes each.
What this tier adds
Free entry point with up to 50 members and basic integrations (Slack, Jira, GitHub).
Business
$18/user/mo
Ideal for
Growing teams that need unlimited recordings, 4K quality, and custom branding for client-facing videos.
What this tier adds
Adds unlimited videos, unlimited recording time, 4K support, and removal of Loom branding versus Starter.
Business + AI
$24/user/mo
Ideal for
Teams wanting AI-powered video enhancements like auto CTA, titles, summaries, and edit-by-transcript to speed up production.
What this tier adds
Adds all Loom AI features (auto CTA, titles, summaries, filler word removal) versus Business.
Enterprise
Custom
Ideal for
Large organizations needing SSO/SCIM, Salesforce integration, 99.95% SLA, and advanced admin controls.
What this tier adds
Adds enterprise security (SSO, SCIM), Salesforce integration, EBA compliance, and downloadable user insights versus Business + AI.
Where the pricing makes sense
The company stage and team size where Loom's pricing actually pencils out — and where peers do it cheaper.
Loom's free tier is generous for small teams (up to 50 members, 25 videos/person). Business at $18/user/month is competitive with other async video tools like Loomly or Vidyard. Business + AI at $24/user/month adds valuable AI editing. For enterprise, custom pricing with SSO and 99.95% SLA. Cheaper than many video production suites but costs add up for large teams.
Setup time & first value
How long it actually takes to get something useful out of Loom — broken out by persona, not the marketing-page minute.
For individuals: under 5 minutes to sign up, install Chrome extension or desktop app, and record first video. For teams: admins can set up workspace and invite members in <10 minutes. Enterprise SSO/SCIM may take an hour to configure.
Switching to or from Loom
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Vidyard: Loom's free tier offers similar basic features; import videos by re-recording or uploading existing files.
- →From ScreenFlow: Switch to Loom for simpler async sharing; but you lose multi-track editing.
- →From CloudApp: Loom offers more robust integrations and free tier; migrate by sharing Loom links instead.
- ↗To Camtasia: Export Loom videos (download MP4) then import into Camtasia for multi-track editing.
- ↗To ScreenPal: Download Loom videos and upload to ScreenPal for on-premise storage.
- ↗To Vidyard: Download Loom videos and upload to Vidyard; note Vidyard's limit on free tier.
Integrations
Resources & Guides
- Resourceloom.com
Loom support
Helpful link from loom.com
- Resourceloom.com
Loom Archives - Inside Atlassian
Helpful link from loom.com
- Learnloom.com
Community: See how Loom can save you time at work from Loom employees and customers like you.
Educational content from loom.com
- Resourceloom.com
Loom support
Helpful link from loom.com
- Resourcecommunity.atlassian.com
Loom
Helpful link from community.atlassian.com
Official links
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Common stack mates teams adopt alongside Loom, with the specific reason each pairing earns its keep.
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