Loom
Free AI-powered screen recorder for async video messages and AI bug reports
Loom's free tier is the easiest on-ramp to async video, but the 25-video cap and 5-minute limit will push power users to paid plans. The AI Jira integration is a standout. Best for cutting meeting overload, not for heavy editing or on-premise storage.
Verified 5d ago · liveness 76/100 · cite: rightaichoice.com/tools/loom
- Remote teams cutting meeting overload with async video updates
- Engineers creating bug reports that auto-populate Jira tickets
- Sales teams personalizing outreach with video messages
- Customer support teams troubleshooting visually via screen recordings
- Teams needing advanced multi-track video editing like Camtasia
- Organizations requiring on-premise video storage
- Power users needing unlimited recording length on free tier
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Skip Loom if you need advanced multi-track video editing, on-premise storage, or if your team prefers text-only communication without video.
The free tier limits you to 25 videos per person at 720p—once you hit that cap, you'll need to upgrade to Business for $18/user/mo to record unlimited videos.
Loom's freemium model fits solos and small teams testing async video for free. For unlimited recording and editing, Business at $18/user/mo is competitive with screen recorders like ScreenPal ($6/mo) but offers deeper collaboration. Business + AI at $24/user/mo is pricey but includes powerful AI workflows.
In short
Loom — Free AI-powered screen recorder for async video messages and AI bug reports. Best for Remote teams cutting meeting overload with async video updates, Engineers creating bug reports that auto-populate Jira tickets, Sales teams personalizing outreach with video messages. Free to start; paid plans from $18/user/mo.
Viability Score
How well maintained and how widely used is Loom? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: September 2026
How we score →Key Features
- Screen and camera recording via Chrome extension, desktop app, or mobile app
- AI bug reports that auto-populate Jira tickets with device/browser/OS, console errors, and network activity
- AI workflows: auto titles, summaries, chapters, tasks, CTAs
- Video prompts that generate structured action plans for AI agents
- Trim and stitch video clips
- Edit videos with text, arrows, and box overlays
- Virtual backgrounds and background noise suppression
- Transcripts and closed captions in 50+ languages
- Emoji reactions, comments, tasks, and CTAs
- Viewer insights and engagement analytics
- Video privacy controls and password protection
- Download and upload videos
- Custom recording dimensions and do-not-disturb mode
- Edit by transcript (Business + AI)
- Filler word and silence removal (Business + AI)
About Loom
Loom is a screen and camera recorder that turns meetings and emails into quick async video messages, used by millions across 400,000+ companies. It lets you record on any device—Chrome extension, desktop app, or mobile app—and edit, share, and collaborate on videos with ease. What sets Loom apart is its AI: AI bug reports auto-populate Jira tickets with device details, console errors, and network activity, and AI workflows generate titles, summaries, chapters, tasks, and CTAs automatically. The editor supports trimming, stitching, text, arrows, box overlays, virtual backgrounds, and noise suppression. Transcripts and captions in 50+ languages, emoji reactions, comments, and viewer insights round out the collaboration stack. Loom is built for remote sales, engineering, support, and design teams looking to cut meeting load and communicate asynchronously. Unlike simple screen recorders, Loom focuses on async video communication with a generous free tier: 25 videos per person, 5-minute recordings, and 720p quality. That makes it a low-risk starting point for teams, but heavy users will need to upgrade. While it's not a substitute for full video editing suites, its AI-driven documentation and Jira integration give it a distinct edge over general-purpose recorders. Recent updates include Loom video prompts, which generate structured action plans for AI agents from screen recordings, enabling task execution.
Behind the Verdict
Loom has become the default async video tool for distributed teams, and for good reason: it's dead simple to record, share, and collaborate. The core value is reducing meeting load—sales teams record pitches, engineers document bugs, support staff walk customers through fixes. The AI bug report feature is a genuinely differentiator: record a walkthrough, and Loom auto-fills a Jira ticket with device info, console errors, and network activity, saving devs minutes per ticket. The AI workflows (auto titles, summaries, chapters, tasks, CTAs) also cut post-production time. Strengths: Extremely low barrier to entry—free tier includes 25 videos, 5-min recordings, device support on Mac, Windows, iOS, and Android. Generous integrations, including Slack, Jira, Confluence, GitHub, and more. Viewer insights and engagement analytics help teams know if their message was actually seen. The editor, while not full-featured, handles trimming, stitching, and basic enhancements well. Weaknesses: The free tier's 720p cap and 25-video limit can feel restrictive for heavy users, and unlimited recording requires the $18/user/mo Business plan. The AI features (other than bug reports and video prompts) are locked to the $24/user/mo Business + AI tier. There's no on-premise storage, and advanced editing beyond simple trims isn't available. For teams needing multi-track editing, Camtasia or ScreenFlow are better fits. Where it fits: Remote-first companies, sales teams, engineering teams, customer support, and design teams that value async communication. Where it doesn't: teams requiring on-premise video storage, advanced video editing, or fully text-based workflows.
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Real-world workflow fit
Concrete scenarios for the personas Loom actually fits — and what changes day-one when you adopt it.
Personalizing outreach to a prospect
Outcome: Record a 2-minute screen walkthrough of your product's key features, add a CTA, and share via Gmail—prospect watches on their own time, increasing response rates.
Reporting a bug
Outcome: Record a bug walkthrough using Loom's AI bug report; Loom auto-fills a Jira ticket with device info, console errors, and network activity, saving minutes per ticket.
Resolving a technical issue
Outcome: Screen record the troubleshooting steps, add annotations, and share the video link—customer follows along, reducing back-and-forth emails and resolution time.
Use Cases
- Personalize sales outreach with recorded pitches that include screen demos.
- Add visual context to code reviews and bug reports for engineering teams.
- Troubleshoot customer issues over video, reducing ticket resolution time.
- Share design feedback by recording a prototype walkthrough.
- Replace daily stand-up meetings with async video status updates.
- Create onboarding video guides for new hires or new software.
- Document processes with step-by-step video SOPs you can annotate.
- Record bug walkthroughs that auto-create Jira tickets with technical details.
Models Under the Hood
as of 2026-08-31
Limitations
- Free tier caps at 25 videos per person and 5-minute recordings; Starter plan video quality up to 720p.
- Unlimited videos and 4K recording require Business tier ($18/user/month).
- AI features such as bug reports and video prompts are mentioned, but specific plan requirements are not detailed in the evidence.
as of 2026-08-28
Verification history
We have re-verified Loom 18 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 18 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Loom tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Starter
$0/mo
Ideal for
Individuals or small teams exploring async video communication with low volume, under 25 videos per person, and okay with 720p quality.
What this tier adds
Free entry point with 25 videos/person, 5-min recordings, and basic collaboration features like comments and emoji reactions.
Business
$18/user/mo
Ideal for
Teams that need unlimited video length and recording, want to remove branding, and require 4K quality for professional communication.
What this tier adds
Unlimited videos and recording time, basic waveform editing, custom branding, upload/download, and viewer/engagement insights.
Business + AI
$24/user/mo
Ideal for
Teams that want AI-powered productivity features like auto titles, summaries, chapters, and filler word removal to speed up video creation.
What this tier adds
Adds AI workflows (auto titles, summaries, chapters, tasks, CTA), filler word/silence removal, edit by transcript, and auto-meeting notes.
Enterprise
Contact Sales
Ideal for
Large organizations with advanced security, compliance, and admin control needs, such as SSO/SCIM, Salesforce integration, and 99.95% uptime SLA.
What this tier adds
Adds advanced security (SSO, SCIM), Salesforce integration, 99.95% uptime SLA, EBA compliance, and unlimited spaces with advanced admin controls.
Where the pricing makes sense
The company stage and team size where Loom's pricing actually pencils out — and where peers do it cheaper.
Loom's freemium model fits solos and small teams testing async video for free. For unlimited recording and editing, Business at $18/user/mo is competitive with screen recorders like ScreenPal ($6/mo) but offers deeper collaboration. Business + AI at $24/user/mo is pricey but includes powerful AI workflows.
Setup time & first value
How long it actually takes to get something useful out of Loom — broken out by persona, not the marketing-page minute.
Sign up and install the Chrome extension in under 2 minutes. Recording first video: 1 minute. For teams: set up workspace and invite members in 5 minutes. Business + AI features take a few minutes to configure.
Switching to or from Loom
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Zoom/Meet recordings: Download existing recordings and upload them to Loom (Business plan) for central storage and async sharing.
- →From ScreenPal (formerly Screencast-O-Matic): Export your videos and upload to Loom for collaboration features like comments and viewer insights.
- →From Loom's free tier: Upgrade to Business for unlimited videos and recording time—no data migration needed.
- ↗To Camtasia: Export Loom videos and edit them in Camtasia for advanced multi-track editing.
- ↗To Notion: Embed Loom videos in Notion pages for documentation—just copy the share link.
Integrations
Resources & Guides
- Resourceloom.com
Loom support
Helpful link from loom.com
- Resourceloom.com
Loom Archives - Inside Atlassian
Helpful link from loom.com
- Learnloom.com
Community: See how Loom can save you time at work from Loom employees and customers like you.
Educational content from loom.com
- Resourceloom.com
Loom support
Helpful link from loom.com
- Resourcecommunity.atlassian.com
Loom
Helpful link from community.atlassian.com
Tutorials & Learning
Official links
Tools that pair well with Loom
Common stack mates teams adopt alongside Loom, with the specific reason each pairing earns its keep.
Featured Head-to-Head Comparisons
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Frequently Asked Questions
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