Loomly
Loomly is AI social media scheduling software that plans, generates, and publishes content across 10+ channels.
For small and mid-sized teams that want drafting, scheduling, approvals, and inbox triage in one calendar, Loomly is one of the few tools priced for that reality — Starter starts at $49/mo billed yearly and includes approval workflows, Slack, Teams, and the AI assistant. The catches are real but manageable: social listening is capped at 2 scans/month on Starter versus 5 on Beyond, and custom branding, scheduled reports, and calendar 2FA enforcement live behind the $249/mo billed yearly Beyond tier. If you
Verified 2d ago · liveness 84/100 · cite: rightaichoice.com/tools/loomly
- Small to mid-sized marketing teams that own content, scheduling, and community replies in one place
- Brand owners who post consistently across several channels without hiring a dedicated social manager
- Social media managers who want captions, visuals, and posting times drafted rather than blank-page writing
- Agencies running unlimited client calendars on a predictable per-account budget with approval workflows
- Teams that need deep CRM integrations or content export piped into their own BI and reporting stack
- Brands running continuous social listening programs — Starter allows 2 scans/month and Beyond 5
- Solo operators who only need basic scheduling and will not use approvals, listening, or engagement tools
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Skip Loomly if you need CRM-grade data plumbing into HubSpot or Salesforce, heavy custom reporting, or more than a handful of social listening scans per month — those needs point at Sprout Social or Emplifi.
Social listening runs out fast: Starter gives you only 2 scans per month and Beyond 5, so ongoing mention monitoring means rationing or moving up a tier.
Starter at $49/mo billed yearly ($65/mo billed monthly) undercuts per-seat competitors for a 3-person team with 12 accounts. Beyond at $249/mo billed yearly ($332/mo billed monthly) is the value play at 60 accounts and unlimited users — cheaper than scaling seat-priced tools like Sprout Social, but with shallower reporting and no CRM depth. Enterprise is custom-priced for 61+ accounts.
In short
Loomly — Loomly is AI social media scheduling software that plans, generates, and publishes content across 10+ channels. Best for Small to mid-sized marketing teams that own content, scheduling, and community replies in one place, Brand owners who post consistently across several channels without hiring a dedicated social manager, Social media managers who want captions, visuals, and posting times drafted rather than blank-page writing. Free to start; paid plans from $49/mo.
No head-to-head comparison for Loomly yet — the alternatives below are the closest matches we list.
What people actually say about Loomly — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
16 mentions across 2 sources (App Store, Lemmy), 1 more we could not attribute · researched Oct 9, 2026.
Weighted by the 17 posts each of 2 sources contributed.
- +Desktop/web app is widely described as smooth, easy to edit, and well-designed
- +Approval workflows and team collaboration features get consistent praise from social managers
- +Unlimited content calendars and multi-channel scheduling cover the standard SMM needs
- +Direct publishing to 10+ channels including Instagram, TikTok, and Threads
- +Bulk scheduling, recurring posts, and a media editor round out the daily toolkit
- −Mobile app logs users out daily, killing push notifications and forcing constant re-auth
- −No way to view or respond to comments and DMs inside the mobile app
- −Saved-photo browsing inside the mobile app is broken, hurting on-the-go drafting
- −Users report no sign-up button on mobile, only a sign-in screen
- −Desktop Instagram publishing often fails, forcing a fallback to the buggy mobile app
- • Custom branding, custom roles, hashtag manager, and calendar 2FA enforcement are locked to the highest tier
- • Social listening is limited to 2-5 scans per month depending on tier, which most active brands will burn through quickly
- • Billed-monthly rates run roughly 33% higher than the advertised yearly price
Viability Score
How well maintained and how widely used is Loomly? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- AI Assistant chat that learns your brand voice from past posts and engagement
- AI post generation with platform-specific captions and visual variations
- AI-assisted replies to comments and DMs
- Social listening with sentiment tracking (2 scans/month Starter, 5 Beyond)
- AI analytics that turn cross-channel performance into plain-language insights
- Best time to post recommendations
- Unlimited content calendars with list, calendar, and post views
- Direct publishing to Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Threads
- Bulk posting and recurring posts
- Approval workflows with custom roles and assignments
- Saved replies and conversation assignment
- Media editor and slideshow creator
- Ideas board and post inspiration
- Export from Canva and Google Drive upload
- iOS and Android apps for calendar and approval work
About Loomly
Loomly is a social media management platform that runs on one content calendar. You connect your channels, teach the AI assistant your brand voice, and it uses your past posts and engagement to suggest topics, write captions, generate visuals and variations, recommend posting times, and queue everything for direct publishing across 10+ channels including Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Threads. The platform's pitch is volume: a complete calendar of 30+ days of content built in minutes rather than a week of manual planning. Engagement is handled in the same workspace. AI drafts replies to comments and DMs, flags messages worth a human look, and saved replies plus conversation assignment keep a small team from drowning in the inbox. Social listening tracks brand mentions, sentiment, and competitor and trend signals. Collaboration is the other half. Starter already includes approval workflows, custom roles, Slack and Microsoft Teams integrations, a media editor, slideshow creator, ideas board, and post inspiration. Beyond adds custom branding (branded subdomain, custom logo and favicon), the hashtag manager, scheduled reports, content export, and calendar 2FA enforcement. iOS and Android apps cover calendar and approval work away from a desk, and Zapier is available on both paid plans. On price, Starter is $49/mo billed yearly or $65/mo billed monthly for 12 social accounts and 3 users, and Beyond is $249/mo billed yearly or $332/mo billed monthly for 60 accounts and unlimited users — a 25% discount for annual billing. Enterprise is custom for 61+ accounts. A 7-day free trial needs no credit card. Loomly sits between budget schedulers that stop at publishing and enterprise suites that require a sales call and a five-figure contract.
Behind the Verdict
Most social media tools are calendars with a publishing pipe attached. Loomly's actual differentiator is that the AI has brand context: connect channels, tell it about your business, and it grounds topic and caption suggestions in your past posts and engagement rather than generic templates. In practice that means the first month of suggestions is mediocre and month three is noticeably better — the learning loop needs data to work, so don't judge it on day one. Pick Loomly when a small team owns social end to end. Two or three people juggling content creation, scheduling, comment replies, and monthly reporting is exactly the shape Starter fits, and the approval workflow plus custom roles mean a manager can review without living inside the tool. Agencies with a handful of clients will like the calendar-first view and the unlimited calendars on both tiers. Pass on it, or budget higher, in a few situations. Teams that need deep CRM integrations or an export funnel into a warehouse will find the reporting side thin — content export and scheduled reports only arrive on Beyond, and even there you are working with Loomly's reporting, not your own BI stack. Heavy listening programs should look elsewhere: 2 scans a month on Starter and 5 on Beyond is a mention check, not continuous monitoring. The closest alternative is Buffer's or Later's mid-tier, and the decision usually comes down to one question: do you need approvals and engagement triage in the same tool as scheduling? If yes, Loomly's workflow depth at this price is hard to match. If you only need to publish on time, you are paying for collaboration and listening features you will not touch. One operational note before you subscribe: you cannot terminate early on yearly plans, and the 25% saving only materializes
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Real-world workflow fit
Concrete scenarios for the personas Loomly actually fits — and what changes day-one when you adopt it.
Connect channels on Starter, teach the AI assistant your brand voice, then generate a month of captions and visuals in one sitting and queue them with best-time-to-post suggestions.
Outcome: A full calendar drafted in minutes, posts published directly to 10+ channels, and approval workflows keeping the founder in the loop before anything goes live.
On Beyond, run 60 social accounts and unlimited users across client calendars, use custom roles and approval workflows per client, and pull scheduled reports for monthly reviews.
Outcome: Client sign-off happens inside Loomly, scheduled reports land without manual assembly, and the hashtag manager keeps tagging consistent across accounts.
Use AI reply drafting with saved replies, assign conversations to the right teammate, and check sentiment via the monthly social listening scans.
Outcome: Faster response times without losing brand voice, and a clear view of which conversations need escalation.
Use Cases
- Build a complete social calendar in minutes with AI-suggested topics and timings.
- Generate per-platform captions and variations that match your brand voice.
- Draft replies to comments and DMs while keeping tone consistent.
- Route posts through approval workflows so stakeholders sign off before publishing.
- Track performance with the analytics dashboard, scheduled reports, and link shortener analytics.
- Monitor brand mentions and sentiment with social listening scans.
Models Under the Hood
as of 2026-10-16
Limitations
- Social listening is metered by tier: 2 per month on Starter and 5 per month on Beyond, and overall AI usage is limited monthly on Starter versus extended on Beyond.
- Starter caps at 12 social accounts and 3 users.
- Custom branding (branded subdomain, favicon, logo), custom roles & workflows, hashtag manager, scheduled reports, and calendar 2FA enforcement are Beyond-only — 2FA itself is available on both tiers, but enforcing it across the calendar is not.
- Yearly plans are charged upfront and cannot be terminated early: $588/year for Starter and $2,988/year for Beyond.
as of 2026-10-09
Verification history
We have re-verified Loomly 20 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
Showing the 6 most recent of 20 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Loomly tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Starter
$49/mo billed yearly ($65/mo billed monthly)
Ideal for
Small brands or a 2-3 person marketing team running up to 12 social accounts who want AI drafting and approvals without enterprise pricing.
What this tier adds
Starting tier: 12 social accounts, 3 users, unlimited calendars, AI Assistant chat, approval workflows, and 2 social listening scans per month.
Beyond
$249/mo billed yearly ($332/mo billed monthly)
Ideal for
Agencies and growing in-house teams running up to 60 accounts with unlimited users who need branding control and scheduled reporting.
What this tier adds
Adds 60 accounts, unlimited users, 5 social listening scans per month, custom branding, custom roles & workflows, hashtag manager, scheduled reports, and calendar 2FA enforcement.
Enterprise
Custom
Ideal for
Organizations running 61+ social accounts that need priority support and a custom contract.
What this tier adds
Adds 61+ social accounts and priority support on top of everything in Beyond, at custom pricing.
Where the pricing makes sense
The company stage and team size where Loomly's pricing actually pencils out — and where peers do it cheaper.
Starter at $49/mo billed yearly ($65/mo billed monthly) undercuts per-seat competitors for a 3-person team with 12 accounts. Beyond at $249/mo billed yearly ($332/mo billed monthly) is the value play at 60 accounts and unlimited users — cheaper than scaling seat-priced tools like Sprout Social, but with shallower reporting and no CRM depth. Enterprise is custom-priced for 61+ accounts.
Setup time & first value
How long it actually takes to get something useful out of Loomly — broken out by persona, not the marketing-page minute.
Most teams are publishing within an afternoon: connect channels and brief the AI on your brand in under an hour, then let it learn from past performance over the first few weeks. A 7-day free trial needs no credit card. Larger agency setups with multiple client calendars and custom roles realistically take a day or two.
Switching to or from Loomly
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Buffer: Reconnect channels in Loomly, re-create your queue cadence as recurring posts, and port saved captions into AI-learned brand voice.
- →From Hootsuite: Export your evergreen posts, rebuild them as recurring posts in a Loomly calendar, and rebuild approval chains as Loomly workflows.
- →From Later: Move your visual calendar concepts into the Loomly Ideas board, then let AI captions handle the per-platform copy.
- →From a spreadsheet: Import your content plan into an unlimited Loomly calendar and use bulk posting to backfill the next month.
- ↗To Sprout Social: For deeper reporting and CRM-adjacent workflows at higher cost; export post analytics and rebuild approvals in Sprout.
- ↗To Emplifi: For enterprise-grade social data plumbing; expect a heavier implementation than Loomly's calendar-first setup.
- ↗To Buffer or Hootsuite: If you only need scheduling and want a simpler bill; copy recurring post cadences and reconnect channels.
Integrations
Resources & Guides
- Quickstartloomly.com
Tutorials
Learn how to optimize your marketing with Loomly, a user-friendly social media management platform. Create calendars, craft posts, collaborate, and more.
- Tutorialloomly.com
Tutorials
Learn how to optimize your marketing with Loomly, a user-friendly social media management platform. Create calendars, craft posts, collaborate, and more.
- Tutorialloomly.com
Tutorials
Learn how to optimize your marketing with Loomly, a user-friendly social media management platform. Create calendars, craft posts, collaborate, and more.
- Tutorialloomly.com
Tutorials
Learn how to optimize your marketing with Loomly, a user-friendly social media management platform. Create calendars, craft posts, collaborate, and more.
- Tutorialloomly.com
Tutorials
Learn how to optimize your marketing with Loomly, a user-friendly social media management platform. Create calendars, craft posts, collaborate, and more.
- Tutorialloomly.com
Tutorials
Learn how to optimize your marketing with Loomly, a user-friendly social media management platform. Create calendars, craft posts, collaborate, and more.
- Tutorialloomly.com
Tutorials
Learn how to optimize your marketing with Loomly, a user-friendly social media management platform. Create calendars, craft posts, collaborate, and more.
- Tutorialloomly.com
Tutorials
Learn how to optimize your marketing with Loomly, a user-friendly social media management platform. Create calendars, craft posts, collaborate, and more.
- Tutorialloomly.com
Tutorials
Learn how to optimize your marketing with Loomly, a user-friendly social media management platform. Create calendars, craft posts, collaborate, and more.
Tutorials & Learning
YouTube returned 6 videos for “Loomly”, and we withheld 6: 6 could not be judged, because “Loomly” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Loomly.
Official links
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