Loti
AI likeness protection that scans the web daily to find and remove unauthorized images, videos, and voice.
Loti delivers automated, daily scans that catch and remove unauthorized likeness use, with a genuinely free tier to start. The heavy-duty features sit behind a sales call, and there's no mobile app. Best for public figures and agencies; most individuals will be fine with free monitoring, but those needing broader reputation cleanup may prefer DeleteMe.
Verified 21d ago · liveness 64/100 · cite: rightaichoice.com/tools/loti
- Celebrities and public figures targeted by deepfakes or impersonation
- Digital creators and influencers monitoring unauthorized use of their image
- Talent agencies managing likeness rights for multiple clients
- Individuals seeking to remove non-consensual intimate imagery from the web
- Users wanting a fully self-serve premium solution without sales contact
- Those needing offline protection or a mobile app for on-the-go monitoring
- Brands seeking comprehensive trademark or copyright monitoring beyond likeness
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Skip Loti if you need a fully self-serve premium plan without a sales call, expect mobile or offline monitoring, or require immediate API access for automated rights management.
Upgrading to the Artist plan requires a sales conversation; pricing is not published, so you'll need to negotiate for Watchtower and AI likeness features.
Loti's free tier is a strong entry point for individuals wanting basic likeness monitoring, but for public figures needing scale, pricing is custom via sales. Compared to DeleteMe (starting ~$129/year for individuals), Loti's free tier offers more reach for zero cost; for agencies, Loti's Watchtower provides enterprise-grade removal that most competitors lack, but expect a higher price tag.
In short
Loti — AI likeness protection that scans the web daily to find and remove unauthorized images, videos, and voice. Best for Celebrities and public figures targeted by deepfakes or impersonation, Digital creators and influencers monitoring unauthorized use of their image, Talent agencies managing likeness rights for multiple clients. Free to use.
What's new in Loti
Checked 13 days agoAcross the latest 3 updates: 3 news mentions.
Rails, not Guardrails
Loti AI argues realtime NIL/IP licensing infrastructure is key to GenAI growth.
Underscore Talent Partners with Loti AI to Scale Creator Likeness Protection
Partnership with Underscore Talent brings real-time digital identity protection to creators with 3B+ fans.
Disney’s OpenAI Partnership Reveals the Missing Layer in Generative AI: Enforcement
Loti AI piece says licensing deals like Disney-OpenAI need enforcement infrastructure, not guardrails, to scale.
What people actually say about Loti — is it worth it?
We scanned public community sources for Loti on Jul 3, 2026 and could not establish that the discussion we found is about this tool rather than something else sharing its name. Our own analysis of that scan says the posts were off-subject. Rather than publish a sentiment score built on the wrong subject, we publish nothing here and re-run the scan.
Viability Score
How well maintained and how widely used is Loti? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: September 2026
How we score →Key Features
- Daily internet-wide scans for unauthorized likeness use
- Partial face recognition detects likeness in obscured photos/videos
- Voice tracking across the web
- Automated DMCA takedown requests
- 24/7 automated monitoring
- Real-time alerts for new infringements
- Watchtower for large-scale content removal (Artist plan)
- AI likeness creation and management for brand partnerships
- License enforcement for public figures
- Free tier for individuals with basic monitoring
- Targets deepfakes and impersonation scams
- Non-consensual intimate imagery removal
- Web-based platform (no mobile or desktop app)
- Partnership with Underscore Talent for creator protection
About Loti
Loti is a digital identity protection platform that scans the internet daily to detect and remove unauthorized uses of your face, voice, and likeness—whether real or AI-generated. Originally built as a partial face recognition system, it now serves both public figures and everyday individuals, with a free tier launched in May 2025 as the 'For Everyone' plan. This free tier provides real-time monitoring and automated alerts, making basic likeness protection accessible to anyone who wants to know if their image or voice is being used without permission. For high-risk individuals—celebrities, influencers, athletes, and executives—the Artist plan adds Watchtower, an enterprise-grade tool for large-scale content removal, contract enforcement, and AI likeness creation for brand partnerships. Loti also plans a developer API for centralized likeness and brand rights management, enabling automated takedowns and compliance without building internal systems. The platform operates on a network of tens of thousands of servers, processing a full day's content in 24 hours to identify infringements and automatically file DMCA takedowns. What sets Loti apart is its focus on likeness-specific abuse: deepfakes, impersonations, and non-consensual imagery, where standard reverse-image search falls short. The platform has gained credibility through coverage in the Los Angeles Times, The Hollywood Reporter, and Rolling Stone, plus a January 2026 partnership with Underscore Talent that extends deepfake protection to a roster reaching over 3 billion fans. Loti is web-based, with no mobile or desktop app, and premium features require a sales conversation. It's a solid choice for public figures and talent agencies needing automated enforcement; casual users may find the free tier sufficient and the paid plans overkill.
Behind the Verdict
If you're a celebrity, influencer, or creator with a following, Loti's free tier is a no-risk way to see if your face or voice is being used without permission. The daily scans and automated alerts give you a baseline of awareness, and the free plan is genuinely useful—not a hobbled trial. For public figures, the Artist plan's Watchtower is the real draw, but you'll need to talk to sales to get it, which might slow down urgent situations. Where Loti shines is deepfake and impersonation protection. The platform targets the kind of abuse that reverse-image search misses, like voice cloning or AI-generated images of your face. The January 2026 Underscore Talent partnership adds credibility, but it's worth noting that the API is still 'coming soon'—if you need automated rights management at scale internally, you'll have to wait. Compared to alternatives like DeleteMe, Loti focuses specifically on likeness, not general reputation cleanup. DeleteMe removes personal data from data broker sites; Loti hunts down deepfakes and unauthorized imagery across the web. If your problem is fake nudes or scam videos, Loti is more on-target. If your problem is your address and phone number floating around data broker sites, you'll want DeleteMe. In practice, we'd reach for Loti when you suspect your likeness is being abused and need proof, or when you're a talent agency managing multiple high-profile clients. The free tier gives you monitoring, but the real enforcement—takedowns at scale, contract enforcement—is behind a sales conversation, so factor that into your decision. For most individuals, the free tier will be enough; the paid plans are built for high-stakes situations where your image is a business asset. Watch out for: no mobile app, so you can't monitor on the go; the API
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Real-world workflow fit
Concrete scenarios for the personas Loti actually fits — and what changes day-one when you adopt it.
A celebrity discovers a deepfake video circulating on social media. They sign up for Loti's free tier to start monitoring, then book a demo for the Artist plan to get Watchtower and automated takedowns at scale.
Outcome: Within 24 hours, Loti scans the internet, identifies the infringing content, and files a DMCA takedown. The celebrity receives alerts and can monitor new instances daily.
A talent agency onboard their roster to Loti's Artist plan after the Underscore Talent partnership, enabling centralized protection for all clients.
Outcome: The agency gains a dashboard to manage likeness rights, automate takedowns, and enforce contracts across all clients, reducing manual monitoring effort.
An individual finds intimate images posted without consent. They sign up for the free 'For Everyone' plan and upload their face and voice samples.
Outcome: Loti begins daily scans, sending alerts when new instances are found, and automatically submits takedown requests to remove the content.
Use Cases
- Remove non-consensual intimate images and videos from adult websites using facial recognition.
- Monitor daily for deepfake impersonations of your likeness across social media and video platforms.
- Automate DMCA takedowns for unauthorized uses of your image or voice.
- Enforce licensing agreements for celebrities and athletes by tracking and removing infringing content.
- Protect creator rosters at scale via partnership integrations with talent agencies.
- Create and manage AI likeness for brand partnerships without physical presence.
Models Under the Hood
as of 2026-09-08
Limitations
- The tool requires a demo request for personalized access, and the developer API is marked "Coming Soon" on the website.
- Loti scans for fake profiles, matching accounts, and image misuse, offering varying levels of protection by plan, with free tracking for individuals.
- The platform is web-based, with no indication of mobile or desktop applications.
as of 2026-08-24
Verification history
We have re-verified Loti 7 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
Showing the 6 most recent of 7 verification passes.
Free to cite with attribution — this page re-verifies continuously.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Loti tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
For Everyone
$0/mo
Ideal for
Individuals who want to know if their face or voice is used online without permission, and need automated takedowns at no cost.
What this tier adds
Free entry point offering daily tracking, 24/7 monitoring, automated alerts, and automated takedown request submission.
Artist (For Public Figures)
Contact for pricing
Where the pricing makes sense
The company stage and team size where Loti's pricing actually pencils out — and where peers do it cheaper.
Loti's free tier is a strong entry point for individuals wanting basic likeness monitoring, but for public figures needing scale, pricing is custom via sales. Compared to DeleteMe (starting ~$129/year for individuals), Loti's free tier offers more reach for zero cost; for agencies, Loti's Watchtower provides enterprise-grade removal that most competitors lack, but expect a higher price tag.
Setup time & first value
How long it actually takes to get something useful out of Loti — broken out by persona, not the marketing-page minute.
For the free 'For Everyone' plan: sign up and upload your likeness in under 10 minutes; scans begin immediately, with alerts as soon as matches are found. For the Artist plan: book a demo, then onboarding with a sales rep typically takes a few days to configure Watchtower and contract enforcement.
Switching to or from Loti
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From DeleteMe: Export your list of known infringing URLs and upload them to Loti's monitoring system; Loti will scan for new occurrences and automate takedowns.
- ↗To DeleteMe: If you need broader reputation cleanup beyond likeness, Cancel Loti and export your takedown history; DeleteMe offers manual removal services.
- ↗To BrandShield: For comprehensive brand protection, migrate your trademark monitoring needs to BrandShield, which offers a self-serve dashboard.
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “Loti”, and we withheld 6: 6 could not be judged, because “Loti” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Loti.
Official links
Featured Head-to-Head Comparisons
Loti vs Sublime Security
Choose Loti if your priority is protecting your image from unauthorized use, deepfakes, or non-consensual content online — especially if you're a creator or public figure. Choose Sublime Security if your organization faces sophisticated email attacks (BEC, phishing) and needs custom detection with low false positives. They solve entirely different problems, so the decision depends on which threat is more pressing.
Loti vs Audioeye
AudioEye and Loti solve completely different problems — accessibility vs. likeness protection. If you need ADA/WCAG compliance for a web property, AudioEye is the obvious choice. If you are a public figure or creator fighting deepfakes and unauthorized image use, Loti is the clear winner. No meaningful competition between them.
Loti vs Push Security
If you're a security leader needing browser-based threat detection and AI tool governance, Push Security is the clear choice. If you're a public figure or creator fighting deepfakes and unauthorized likeness use, Loti is built for you. They solve entirely different problems — pick based on your primary threat surface.
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