MIRI

MIRI tackles a real gap in health tech: the dead zone between appointments, refills, or orders. Generic CRM or email automation doesn't capture behavioral signals in real time—MIRI does. Its 60% 30-day retention vs. 6% industry benchmark is eye-catching, but we'd want to see independent validation. The platform integrates with existing ecosystems (EHR, telehealth) in weeks, not years, which is a plus for IT-stretched teams. However, the lack of listed integrations and self-serve pricing means you'll need a sales conversation upfront. Compared to a tool like Twilio SendGrid or Iterable, MIRI is purpose-built for health, but those general platforms offer more flexibility and lower entry cost. For a GLP-1 program needing adherence tracking between doses, MIRI is likely worth the price. For a small supplement store, probably overkill. The company claims 9-16x retention lift—if that holds, ROI is clear. Watch for lock-in: custom integration may make it hard to switch.

MIRI is a behavioral AI engagement engine designed specifically for health and wellness companies to increase patient retention and lifetime value. It captures real-time behavioral signals through continuous AI interaction, including adherence, motivation, symptoms, routines, and engagement trends. By surfacing churn risk, adherence risk, repurchase intent, and cross-sell opportunities early, MIRI enables brands to intervene before revenue and retention are impacted. The platform serves GLP-1 & medical weight loss programs, telehealth providers, lab diagnostics, supplements & commerce, EHR & platform partners, and provider networks. Unlike generic engagement tools, MIRI focuses on the critical gaps between interactions—between visits, refills, and transactions—turning behavioral data into actionable intelligence that drives continuous engagement and long-term customer value. Trusted by health brands, MIRI reports 60% 30-day retention (vs 6% industry benchmark), 9-16x retention lift, and up to 5.8x revenue potential.