MIRI
Behavioral AI engagement engine that turns health and wellness retention into revenue between visits and refills
MIRI is worth a serious look if you run a recurring health program where retention collapses between touchpoints, and the member-reported numbers it publishes are unusually concrete for this category. The catch is the commercial model: no public pricing, no free trial, and a custom deployment that will not suit a clinic that wants to self-serve. Treat the headline metrics as partner-reported until you run your own cohort. If transparent pricing and DIY setup matter more than behavioral depth,
Verified 14d ago · liveness 60/100 · cite: rightaichoice.com/tools/miri
- GLP-1 and medical weight loss programs that need to hold patients between doses and extend treatment lifetime value
- Telehealth providers with recurring appointment cycles trying to reduce no-shows and stay visible between visits
- Supplement and e-commerce subscription brands that want repurchase intent and churn signals before a customer lapses
- Lab diagnostics and biomarker firms looking to drive repeat testing and extend engagement beyond results
- Retail or one-time-purchase businesses with no recurring engagement cycle to analyze
- Teams that need transparent self-service pricing, a free tier, or a free trial before committing
- Small clinics or low-volume providers without the scale to justify a custom partnership
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Skip MIRI if you are a small clinic, a one-time purchase business, or you need transparent self-service pricing and a free trial; it requires a custom enterprise partnership and is designed for high-volume recurring engagement scenarios.
Custom integration work and dedicated engineering time are required, adding implementation costs on top of the license fee.
MIRI is priced via custom enterprise contracts, so it fits mid-to-large health companies with recurring engagement cycles and budget for dedicated partnerships. If you need transparent tiers, consider Braze or Customer.io, which offer self-service plans starting around $0–$50/mo for small volumes.
In short
MIRI — Behavioral AI engagement engine that turns health and wellness retention into revenue between visits and refills. Best for GLP-1 and medical weight loss programs that need to hold patients between doses and extend treatment lifetime value, Telehealth providers with recurring appointment cycles trying to reduce no-shows and stay visible between visits, Supplement and e-commerce subscription brands that want repurchase intent and churn signals before a customer lapses. Contact Sales pricing.
Viability Score
How well maintained and how widely used is MIRI? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: September 2026
How we score →Key Features
- Continuous AI engagement between visits, refills, and transactions
- Real-time behavioral signal capture on adherence, motivation, symptoms, and routines
- Churn risk identification and early alerts
- Adherence risk monitoring across treatment cycles
- Repurchase intent detection for subscription and commerce brands
- Cross-sell opportunity surfacing
- Behavioral intelligence dashboard
- Engagement trend analysis across cohorts
- Medical Weight-Loss Companion program
- Nutrition Companion program
- Gut Health Companion program
- Supplement Recommendation Engine
- Deployment inside existing ecosystem in weeks
- Custom integration for GLP-1, telehealth, labs, supplements, and EHR systems
- Provider network-level adherence and engagement views
About MIRI
MIRI is a behavioral AI engagement engine and intelligence platform built for health and wellness companies that lose customers after acquisition. It keeps users interacting daily between visits, refills, and transactions, then converts that interaction into real-time signals covering adherence, motivation, symptoms, routines, and engagement trends. The point isn't chat for its own sake. It's knowing who is drifting before they churn. The platform captures and analyzes that behavioral data to surface churn risk, adherence risk, repurchase intent, and cross-sell opportunities while there's still time to act. Companies deploy MIRI inside their existing ecosystem and, per the vendor, begin improving engagement in weeks rather than years. It serves GLP-1 and medical weight loss programs, telehealth providers, lab diagnostics and biomarker firms, supplements and e-commerce brands, EHR and platform partners, and provider networks. Named offerings include a Medical Weight-Loss Companion, Nutrition Companion, Gut Health Companion, and a Supplement Recommendation Engine, alongside a behavioral intelligence dashboard and engagement trend analysis. MIRI publishes partner-reported outcomes of 60% 30-day retention against a 6% industry benchmark, a 9-16x retention lift, 5.3x sessions per week versus a 1-2x average, and up to 5.8x revenue potential, with validation cited from partners including Vituity and Kalix. Positioning is where MIRI diverges from generic engagement suites. Rather than a self-service workflow builder with transparent per-seat pricing, it is a custom partnership deployed into your stack with contact-based pricing, which fits scaled programs with recurring interaction cycles and price out of reach for smaller or one-time-purchase operations.
Behind the Verdict
Where MIRI earns attention is the gap it targets. Most health brands are decent at acquisition and mediocre at what happens in week three, when the refill is due, the appointment is far off, and nobody is talking to the customer. MIRI plants continuous AI interaction in exactly that window and mines it for signals. That framing is smarter than another messaging tool, because the deliverable isn't sends, it's intelligence about who is about to lapse. Pick this when you're running a GLP-1 program, a telehealth operation with recurring cycles, a diagnostics firm chasing repeat testing, or a subscription supplement brand that lives or dies on repurchase rates. If your revenue depends on keeping people engaged after they buy, the model maps cleanly. The cookbook products, the Medical Weight-Loss Companion, Nutrition Companion, and Gut Health Companion, also mean you're not starting from a blank canvas. Pass when your business is one-and-done. Retail, single-purchase products, or anything without a recurring engagement cycle gives MIRI nothing to work with. Small clinics short on volume will struggle to justify a custom partnership, and teams that need a free tier or published pricing to get budget approval should stop reading here. There is no self-service path. We'd also flag the measurement question. The published numbers, 60% 30-day retention versus a 6% benchmark, 9-16x retention lift, 5.3x sessions per week, come from partner pilots, and a Vituity pilot cohort is a narrow base. They're directionally encouraging, not a guarantee for your population. Ask for the cohort definitions before you model the ROI. The closest alternative most buyers will weigh is Braze or Customer.io for engagement orchestration, or a clinical platform bolted onto a CRM. Those give you
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Real-world workflow fit
Concrete scenarios for the personas MIRI actually fits — and what changes day-one when you adopt it.
You've seen 40% of patients drop off between refills; you need to keep them engaged and identify at-risk patients early.
Outcome: Deploy MIRI within three weeks; it engages patients daily with AI questions tracking motivation and symptoms, flagging churn risk in your dashboard, allowing your care team to intervene before patients stop coming.
Monthly churn is high; you want to boost repurchase intent and cross-sell complementary products.
Outcome: MIRI sends behavioral nudges between purchases, captures repurchase intent signals, and surfaces cross-sell opportunities (e.g., for a new supplement), leading to increased repeat orders and higher LTV.
Patients get results but don't return for follow-up tests; you need to drive repeat testing.
Outcome: MIRI extends engagement beyond test results with personalized next steps based on behavioral signals, driving repeat testing and improving long-term customer value.
Use Cases
- GLP-1 medical weight loss: keep patients engaged between doses to improve adherence and reduce churn.
- Telehealth: maintain engagement between appointments and surface behavioral risks early.
- Lab diagnostics: drive repeat testing and personalized next steps based on behavioral signals.
- Supplements e-commerce: identify repurchase intent and cross-sell opportunities through continuous engagement.
- EHR platforms: add an intelligence layer that turns interaction gaps into operational insights.
- Provider networks: monitor adherence trends across the care journey and intervene proactively.
Models Under the Hood
as of 2026-09-15
Limitations
- MIRI is a B2B engagement platform requiring partnership and custom integration, with no public pricing or self-service signup mentioned.
- Deployment is designed for existing ecosystem integration, typically requiring engineering resources.
- The vendor site does not provide detailed technical documentation or API specifics.
- The platform focuses on health and wellness brands, with use cases including GLP-1, telehealth, supplements, and diagnostics.
as of 2026-08-30
Verification history
We have re-verified MIRI 20 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
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Showing the 6 most recent of 20 verification passes.
Free to cite with attribution — this page re-verifies continuously.
Where the pricing makes sense
The company stage and team size where MIRI's pricing actually pencils out — and where peers do it cheaper.
MIRI is priced via custom enterprise contracts, so it fits mid-to-large health companies with recurring engagement cycles and budget for dedicated partnerships. If you need transparent tiers, consider Braze or Customer.io, which offer self-service plans starting around $0–$50/mo for small volumes.
Setup time & first value
How long it actually takes to get something useful out of MIRI — broken out by persona, not the marketing-page minute.
MIRI claims deployment within weeks, but since it's custom, expect 2-6 weeks for integration and configuration, plus a demo and partnership agreement first. For enterprise EHR/telehealth integrations, allow more time for security and data sharing reviews.
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “MIRI”, and we withheld 6: 6 could not be judged, because “MIRI” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about MIRI.
Official links
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