niti.ai

Niti AI is a revenue decision system for ecommerce and DTC brands that turns marketing spend into a verdict, not a guess. It scans ad, SKU, and inventory data to surface the five leaks that hide in most budgets—attribution gaps, inventory-blind spend, margin-blind scaling, lost institutional memory, and unscored decisions—and then ranks the few calls that actually move revenue. Built for growth teams spending $10K–$1M+ monthly on digital marketing, Niti pits two products against the problem: Lift, which prices every ad set on margin and full-funnel revenue to hand you a daily shortlist of Scale / Reduce / Kill actions, and Vantage, which catches SKU and spend anomalies as they form and walks each one five whys deep to a root cause verified in platform logs. Both write into the same decision queue, so you start where the pain is and grow into the other. The platform goes beyond alerting. Every recommendation carries its cause and a projected impact range, and every approved action is graded against that estimate—7 and 30 days later—so the system sharpens as it goes. That outcome ledger is also the backbone of Niti's guarantee: if no confirmed favourable result lands inside the pilot window, you don't pay for month two. That's not a satisfaction promise; it's a measurable one, arbitrated by your own logged decisions. Setup is deliberately light. Read-only access is all Niti needs—your team writes nothing. Connect your first source today and the system pulls your history, builds models, and starts ranking ad sets within 48 hours. The free margin audit runs on one month of your own numbers, with no integration or credit card required. Where Niti differs from typical BI or attribution tools: it doesn't hand you another dashboard to interpret. It supplies answers—ranked, reasoned, and priced the same way every time. For growth managers without a data team, that's a direct replacement for gut-feel calls and spreadsheet archaeology.