Northbeam
Multi-touch attribution and MMM+ for profitable DTC growth.
Northbeam is the gold-standard for DTC brands spending $100k+/month who need deterministic view-through attribution and direct algorithm feeds. The $1,500/month starting price and required demo rule out smaller teams, but for serious growth operations, the ROI is compelling. The recent partnership with Common Thread Collective makes enterprise attribution more accessible for seven-figure businesses.
- Ecommerce brands spending $100k+/month on ads needing full-funnel attribution
- DTC companies running video-heavy campaigns requiring deterministic view-through measurement
- Growth teams wanting to reduce wasted ad spend and improve ROAS via first-party data feeds to algorithms
- CFOs and VPs of growth needing MMM+ to forecast revenue and justify ad budgets
- Small brands under $50k monthly ad spend—pricing likely too steep and ROI unclear
- Non-ecommerce businesses (SaaS, lead gen) as platform is optimized for DTC and retail
- Teams wanting a simple last-click or lightweight attribution tool—Northbeam is complex and enterprise-grade
We scan live Reddit threads, YouTube comments, X posts, G2 reviews and other communities — and hand you an honest verdict in under a minute.
- Honest verdict, not marketing
- Real pros & cons from real users
- Attributed quotes with receipts
3 free scans · no card needed
Skip Northbeam if you spend less than $100k per month on ads, need a simple last-click attribution tool, or are a non-ecommerce business (SaaS, lead gen).
Going past the data volume cap on your plan may incur additional processing fees—check your contract for overage rates.
Northbeam's pricing starts at $1,500/mo, which is competitive for full-funnel attribution but steep for smaller brands. Compared to Triple Whale (lower entry point) or Rockerbox (similar range), Northbeam offers deterministic view-through and Apex integration. It's best for brands spending $100k+/month where attribution ROI justifies the cost.
In short
Northbeam — Multi-touch attribution and MMM+ for profitable DTC growth. Best for Ecommerce brands spending $100k+/month on ads needing full-funnel attribution, DTC companies running video-heavy campaigns requiring deterministic view-through measurement, Growth teams wanting to reduce wasted ad spend and improve ROAS via first-party data feeds to algorithms. Plans from $1500/mo.
What's new in Northbeam
Checked 12 days agoAcross the latest 2 updates: 1 launch and 1 news mention.
Announcing: Northbeam + Common Thread Collective
Northbeam partners with Common Thread Collective to bring enterprise attribution to seven-figure businesses.
The $100k–$200k monthly spend band is Amazon's efficiency frontier
Analysis shows advertisers spending $100k–$200k monthly on Amazon achieve highest efficiency.
Viability Score
How likely is Northbeam to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.
Last calculated: July 2026
How we score →Key Features
- Multi-touch attribution with unlimited lookback windows
- Deterministic view-through attribution for video campaigns
- Media mix modeling (MMM+) with flexible forecasting
- Northbeam Apex: send attribution data to ad platform algorithms
- Clicks + Deterministic Views for impression-based revenue attribution
- Profit Benchmarks to set and track ad performance targets
- Creative Analytics to identify top-performing ad assets
- Product Analytics for SKU-level performance insights
- Sales Attribution across all channels, campaigns, and ads
- Customizable saved views and dashboards
- Unlimited integrations and user accounts
- Mobile app for on-the-go insights
- Multi-region and multiple Northbeam instances (add-on)
- Correlation Analysis / Enhanced Correlation Analysis
- Metrics Explorer with built-in correlation analysis for halo effect
About Northbeam
Northbeam is a marketing intelligence platform built for ecommerce and DTC brands that need to measure the true revenue impact of ad spend. It combines multi-touch attribution (MTA), media mix modeling (MMM+), and Northbeam Apex—a direct feed of first-party attribution data into ad platform algorithms—to improve ROAS. The platform tracks over $25B in ad spend, measures 2.1 trillion impressions, and has attributed over $130 billion in revenue. Key features include Clicks + Deterministic Views for impression-based revenue attribution, Creative Analytics to identify top-performing ad assets, Product Analytics for SKU-level performance, and Profit Benchmarks to set ad performance targets. Northbeam integrates with major ad platforms like Facebook, Google, TikTok, Amazon, Snapchat, Pinterest, and Applovin, and connects with Shopify and Klaviyo. In April 2026, Northbeam partnered with Common Thread Collective to make enterprise attribution accessible to smaller seven-figure businesses. Pricing starts at $1,500 per month for the Starter tier, with Professional and Enterprise tiers requiring a custom quote. It's ideal for brands spending $100k+ per month on ads, but requires a demo and has no self-serve signup. Compared to alternatives like Triple Whale or Wicked Reports, Northbeam offers deeper deterministic view-through attribution and direct algorithm feeds, but at a higher price point and steeper onboarding.
Behind the Verdict
We'd reach for Northbeam when a DTC brand is spending heavy on video and top-of-funnel campaigns. The Clicks + Deterministic Views feature is genuinely unique—showing actual revenue from impressions, not just clicks. That alone can justify the price for brands like Kizik or Hexclad. Where it bites, though, is for smaller teams: the $1,500 Starter tier is a fixed cost, and if you're under $50k monthly ad spend, the ROI is thin. Compare to Triple Whale: that's easier to get started with, but its attribution is less sophisticated on view-through. Northbeam's Apex feature, sending first-party data back to ad platforms, is a serious optimization lever. In practice, expect a 3-6 week onboarding and a dedicated CSM. The MMM+ add-on is nice for forecasting but requires extra budget. Bottom line: if you have the budget and need enterprise-grade attribution, Northbeam is best in class. If not, look at a lighter option like Rockerbox or Triple Whale. The recent partnership with Common Thread Collective shows Northbeam is trying to lower the barrier for smaller brands—but it's still sales-led.
Researching Northbeam? Get your full AI stack in 60 seconds.
Free, no signup — tell us your goal and get tools matched to your budget & existing stack.
Real-world workflow fit
Concrete scenarios for the personas Northbeam actually fits — and what changes day-one when you adopt it.
You've just connected Shopify and Facebook Ads to Northbeam. You set up Profit Benchmarks and start seeing which ads overtarget returning customers.
Outcome: Within a week, you identify and pause three underperforming campaigns, reducing CAC by 15% and reallocating budget to top-funnel awareness ads.
You want to justify next quarter's ad budget to the CEO. You run a MMM+ forecast scenario comparing a 20% budget increase vs reallocation to TikTok.
Outcome: You present a data-driven forecast showing $1.2M incremental revenue from the reallocation, securing executive buy-in.
You onboard a new client spending $150k/month on Google and Facebook. You set up Northbeam Apex to feed attribution data directly to ad algorithms.
Outcome: Within two weeks, client ROAS increases 25%, and you use creative analytics to double down on winning ad assets.
Use Cases
- Attribute revenue to top-of-funnel awareness campaigns with deterministic view-through modeling.
- Optimize Facebook and Google ad algorithms using Northbeam Apex first-party conversion data.
- Identify wasted ad spend by discovering ads overtargeting returning customers.
- Forecast revenue impact of different marketing mix scenarios with MMM+.
- Analyze which ad creatives drive highest ROI across all channels.
- Track all customer touchpoints from awareness to conversion across channels in one view.
Limitations
- Pricing is tied to annual media spend; the Starter plan ($1,500/mo) covers brands spending under $1.5M/year.
- Advanced features like MMM+ and dedicated support require Professional or Enterprise plans with a sales quote.
- Northbeam is exclusively for DTC ecommerce, excluding B2B and SaaS businesses.
- Data refresh frequencies are gated by plan level.
- There is no free trial or self-serve signup—you must book a demo.
as of 2026-06-29
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published Northbeam tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Starter
$1,500/mo
Ideal for
DTC brands spending less than $1.5M/year in media, looking for essential multi-touch attribution and Apex integration.
What this tier adds
Starting tier with $1,500/mo, direct Shopify integration, and email support; no dedicated CSM or MMM+.
Professional
Contact for quote
Ideal for
Brands spending $250k–$500k/month in media, needing custom ecommerce integrations and dedicated media strategist.
What this tier adds
Adds dedicated Media Strategist, custom ecommerce integrations, and predictable flat-rate billing; MMM+ optional.
Enterprise
Contact for quote
Ideal for
Large brands spending over $500k/month in media, requiring highest data refresh, MMM+, and Slack support.
What this tier adds
Includes MMM+, Enhanced Correlation Analysis, dedicated CSM, Slack support; highest data refresh rates.
Where the pricing makes sense
The company stage and team size where Northbeam's pricing actually pencils out — and where peers do it cheaper.
Northbeam's pricing starts at $1,500/mo, which is competitive for full-funnel attribution but steep for smaller brands. Compared to Triple Whale (lower entry point) or Rockerbox (similar range), Northbeam offers deterministic view-through and Apex integration. It's best for brands spending $100k+/month where attribution ROI justifies the cost.
Setup time & first value
How long it actually takes to get something useful out of Northbeam — broken out by persona, not the marketing-page minute.
For a Shopify-connected Starter plan: initial data sync takes 1-2 days; basic dashboards are usable in 3-5 days. Full configuration with Apex and MMM+ can take 1-2 weeks for Professional/Enterprise, especially with custom ecommerce integrations. Expect a learning curve of about 2-4 weeks to fully leverage advanced features.
Switching to or from Northbeam
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Triple Whale: Switch off triple whale tracking, connect Shopify and ad platforms directly; Northbeam onboarding team assists with data migration.
- →From Rockerbox: Share historical data export with Northbeam; Northbeam helps map your reporting views.
- →From Google Analytics (UA/GA4): Export campaign data; Northbeam can import CSV or via API.
- ↗To Triple Whale: Disconnect Northbeam tracking; Triple Whale offers a lift-in tool for migration.
- ↗To Rockerbox: Request a data export; Rockerbox may offer a migration guide.
- ↗To a custom in-house solution: Export all dashboards and raw data via CSV or API provided by Northbeam.
Integrations
Resources & Guides
Tutorials & Learning
Official links
Tools that pair well with Northbeam
Common stack mates teams adopt alongside Northbeam, with the specific reason each pairing earns its keep.
Alternatives to Northbeam
View all
Letterhead
Email operating system for teams managing multiple newsletters at scale
Reputation.com
AI-powered reputation management for multi-location enterprises
Frequently Asked Questions
Categories
Best-of guides
Topics
Used Northbeam? Help shape our editorial sentiment research.