Northbeam
Contact SalesMulti-touch attribution platform for profitable marketing growth.
By Tanmay Verma, Founder · Last verified 29 May 2026
6.1k views
Added 7d ago
80/100Safe BetMulti-touch attribution platform for profitable marketing growth.
By Tanmay Verma, Founder · Last verified 29 May 2026
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A powerhouse for serious ecommerce marketers needing accurate, first-party attribution. If you're spending over $1M/month on ads and need to justify every dollar to your CFO, Northbeam is likely the best bet.
Last verified: May 2026
Northbeam stands out as a premium solution for brands that have outgrown basic attribution tools like Triple Whale or TripleLift. Its combination of multi-touch attribution, media mix modeling, and Apex (direct ad platform integration) offers a level of data fidelity that smaller tools can't match. The 37% ROAS improvement and 20% CAC reduction cited by Enterprise customers are impressive, but the real value is in the deterministic view-through attribution — a feature that finally credits video and display campaigns correctly. However, Northbeam is not for everyone: it requires a significant investment in time and money, and smaller brands may find the complexity overwhelming. The platform is best for companies with at least $10M in annual ad spend and a dedicated analytics team. Compared to competitors like Rockerbox or Measured, Northbeam's first-party focus is both a strength and a limitation — it performs best when you control your data pipeline. If you rely heavily on walled gardens like Amazon or TikTok Shop, ensure your data sources are fully integrated. The newsletter 'The Media Buyer' is a nice perk but not a reason to buy. Overall, if you want to stop guessing which channels drive revenue, Northbeam delivers.
Skip Northbeam if Skip Northbeam if you run a B2B or SaaS company, have under $1M annual ad spend, or lack dedicated analytics resources to manage a complex attribution platform.
Northbeam partners with Common Thread Collective to bring enterprise attribution to smaller businesses.
Analysis shows advertisers spending $100k–$200k monthly on Amazon achieve highest efficiency.
How likely is Northbeam to still be operational in 12 months? Based on 6 signals including funding, development activity, and platform risk.
Northbeam is a marketing intelligence platform that helps ecommerce and direct-to-consumer brands optimize ad spend for profitable growth. It provides accurate multi-touch attribution using first-party data, along with media mix modeling (MMM+) and Northbeam Apex, a direct ad platform integration that supercharges ad algorithms. Trusted by 800+ companies, Northbeam has tracked $130 billion in ad-attributed revenue and 2.1 trillion impressions. Key features include Clicks + Deterministic Views for view-through attribution, infinite lookback windows, and built-in correlation analysis in the Metrics Explorer. Over one year, Enterprise customers saw a 37% increase in ROAS, 14% increase in CVR, and 20% decrease in CAC. Unlike basic last-click tools, Northbeam combines MTA, MMM, and incrementality for a holistic view, making it a leader in marketing measurement.
Tell us what you want to build — we'll match the AI tools that fit your goal, budget & existing stack.
Concrete scenarios for the personas Northbeam actually fits — and what changes day-one when you adopt it.
You want to understand which channels and creatives drive new customer revenue, not just last-click.
Outcome: You connect Meta, Google, and Shopify via Northbeam; use deterministic view-through to see top-of-funnel impact; enable Apex to feed conversion data back to ad algorithms, improving ROAS by 37%.
Optimize daily ad spend across Meta and TikTok, identifying overspend on retargeting returning customers.
Outcome: Northbeam flags ads with high returning-customer overlap; you shift budget to prospecting campaigns, reducing CAC by 20%.
Needs unified attribution across clients to prove agency's value and optimize cross-channel campaigns.
Outcome: Use Northbeam's unlimited integrations and custom dashboards per client; generate reports showing incremental lift from awareness campaigns, winning client renewals.
Pricing is tied to annual media spend, and the Starter plan ($1,500/mo) covers brands spending under $1.5M/year. Advanced features like MMM+ and dedicated support require Professional or Enterprise plans with a sales quote. Northbeam is exclusively for DTC ecommerce, excluding B2B and SaaS businesses. Data refresh frequencies may be gated by plan level.
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
For each published Northbeam tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Starter
$1,500 per month
Ideal for
DTC brands spending under $1.5M/year in media, looking for core MTA and creative analytics at a predictable monthly cost.
What this tier adds
Starting tier: includes Multi-Touch Attribution, Clicks + Deterministic Views, Apex, Creative Analytics, Correlation Analysis, and technical support via email.
Professional
Contact for quote
Ideal for
Growing DTC brands spending between $1.5M/year and $250k/month, needing unlimited integrations, custom saved views, and a dedicated Media Strategist.
What this tier adds
Adds unlimited integrations and user accounts, customizable saved views, technical support for custom storefronts, dedicated Media Strategist, and enhanced data refresh frequencies.
Enterprise
Contact for quote
Ideal for
High-spend DTC brands spending over $500k/month in media, requiring MMM+, enterprise-grade support, and optional multi-region instances.
The company stage and team size where Northbeam's pricing actually pencils out — and where peers do it cheaper.
Northbeam's pricing scales with media spend. Starter at $1,500/mo fits brands spending under $1.5M/year. Professional and Enterprise are custom-quoted, typically for $250k+/month spend. For smaller budgets, consider Triple Whale (starts at $199/mo) or Rockerbox (custom). Northbeam's value is in deterministic view-through and Apex, justified for high-spend DTC brands.
How long it actually takes to get something useful out of Northbeam — broken out by persona, not the marketing-page minute.
For a Shopify store with Meta and Google accounts, a team can get basic MTA data within 1 week. Full setup with all integrations and Apex may take 2-4 weeks depending on data volume and complexity. Professional/Enterprise customers get a dedicated Media Strategist to accelerate onboarding.
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
Pricing, brand, ownership, or deprecation changes worth knowing before you commit. Most-recent first.
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Last calculated: May 2026
What this tier adds
Includes all Professional features plus Media Mix Modeling+ (optional), enterprise-grade support with dedicated CSM, Slack channel access, expanded Media Strategy support, enhanced correlation analysis, and highest-frequency data refresh.
Helpful link from northbeam.io
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