Orita

Orita is an AI customer segmentation platform built exclusively for Klaviyo, aimed at ecommerce retention marketers who want to squeeze more revenue out of their existing subscriber lists. Instead of relying on static rules, Orita builds a custom machine learning model for each brand, trained on that brand's unique customer data and retrained daily. The model processes hundreds of millions of engagement signals every day, then ranks every subscriber by their likelihood to engage and buy. Those rankings automatically populate as segments inside Klaviyo, so you can send more relevant campaigns, re-engage dormant contacts, and avoid list fatigue without writing a single rule. Orita integrates with Klaviyo through a one-click OAuth connection and requires zero engineering support. You can use the segments across email, SMS, and direct mail. A standout feature is Rescued Revenue™, which identifies revenue from contacts you might have cleaned from your list—customers like Spanx and Caraway report 26% higher email click rates, 30% more campaign revenue, and 31% more revenue per SMS. The Audience Scenario Planner (launched May 2026) lets you forecast revenue from different targeting strategies before you commit, and the Orita SMS feature (May 2026) extends ranking power to text message campaigns. On the security side, Orita is SOC 2 Type II compliant, GDPR ready, and Verasafe verified, and it's a Klaviyo Premier Partner. The platform is designed for brands with large lists—processing hundreds of millions of signals daily—and makes a point of zero site speed impact. With new features like Rescued Revenue and the Audience Scenario Planner, Orita positions itself as a specialized solution that general AI tools can't replicate. Orita is Klaviyo-only right now, with no public pricing; you can start with a free audit or demo. If you're a serious ecommerce retention team on Klaviyo, Orita offers a proven, hands-off way to lift engagement and revenue from the customers you