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Tools🎨 Image GenerationPalette
Palette

Palette

Freemium

AI colorization for black and white photos with realistic colors and 21+ filters.

By Tanmay Verma, Founder · Last verified 03 Jul 2026

0 views
Added 6d ago
77/100Safe Bet
Visit Website

In short

Palette — AI colorization for black and white photos with realistic colors and 21+ filters. Best for Photographers restoring old family photos, Historians or archivists digitizing monochrome images, Content creators seeking vintage photo colorization. Free to start; paid plans from $49/mo.

Compared withvs Qovesvs Adobe Firefly Servicesvs The New Black

Is Palette actually worth it?

Live

See what real users actually say. We scan live discussions, reviews and complaints across the web and hand you an honest verdict — in under a minute.

3 free scans · no card needed · downloadable report

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Editorial Verdict

Best for
Photographers restoring old family photosHistorians or archivists digitizing monochrome imagesContent creators seeking vintage photo colorizationHobbyists wanting to experiment with AI colorization
Not ideal for
Users needing free unlimited high-resolution exportsThose requiring video colorization (photo-only tool)Advanced users wanting full manual colorization controlUsers on a tight budget who need bulk colorization

Palette delivers impressive, realistic colorization for black and white photos, backed by strong endorsements. Its freemium model with a single free high-res credit makes it easy to test, though heavy users will need to purchase credits or a subscription.

Compare with: Palette vs Lucidpic, Palette vs Painnt, Palette vs mnml AI

Last verified: July 2026

What independent users actually report about Palette

We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.

65 mentions across 3 sources (Hacker News, App Store, Lemmy).

1% positive99% critical
Recurring strengths
  • +Offers 21+ color filters for stylization.
  • +Keyword-based color adjustments for customization.
  • +High resolution output up to 5000x5000 px.
  • +Batch upload support for multiple photos.
  • +Unlimited free previews (watermarked, small size).
Recurring frustrations
  • −No community feedback available for actual photo colorization use.
  • −App Store reviews are for a different app, not relevant.
  • −No verified user satisfaction data for colorization feature.
  • −Watermark removal requires paid credits.
  • −Free previews are watermarked and small.
Patterns worth knowing
App Store reviews are for an unrelated product (personal color analysis), not Palette's B&W photo colorization.
Seen on App Store, Hacker News, Lemmy
Paywall blocks any free use — users feel misled and report 'scam' behavior.
Seen on App Store
Results are inconsistent and incorrect (different color palette each time, wrong eye color).
Seen on App Store
Learning curve
beginnerProductive in ~5 minutes
Hidden costs people mention
  • • Watermark removal requires paid credits; no upfront pricing disclosed

Viability Score

77/100
Safe Bet

How likely is Palette to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.

momentum
55
funding runway
80
website health
90
wrapper dependency
100

Last calculated: July 2026

How we score →

Key Features

  • AI-powered automatic colorization
  • 21+ customizable color filters
  • Keyword-based color adjustments
  • High resolution output up to 5000x5000 px
  • Batch upload support
  • Watermark removal with paid credits
  • Preview before download
  • Free trial credit for new users
  • Realistic skin, clothing, and scenery colors
  • Detail preservation (hands, lips, etc.)
  • Unlimited free previews (watermarked, small size)

About Palette

FreemiumBeginner-friendlyAPI availableWeb · API

Palette is an AI-powered tool designed to colorize black and white photos with realistic, vibrant colors. Targeted at photographers, historians, and creative professionals, it offers a simple three-step process: upload, pick a filter, and download or edit. The platform stands out for its accurate color reproduction and customization options, including over 21 color filters and keyword-based adjustments. Unlike many alternatives, Palette provides consistent, lively results without the brown or purple tints common in other tools. It is trusted by over 2.8 million users and has been endorsed by notable figures like Kevin Kelly (Wired) and photography expert PiXimperfect.

Behind the Verdict

Palette is a top-tier AI colorization tool that nails the basics: upload a black and white photo, pick a filter, and get realistic colors in seconds. We'd reach for this when restoring family photos or vintage images where accuracy matters—the algorithm handles skin tones and landscapes without the nasty purple/brown casts that plague simpler tools. The 21+ filters give you a lot of stylistic control, and the keyword adjustment is surprisingly effective for fine-tuning. Over 2.8 million users and endorsements from Kevin Kelly and PiXimperfect add credibility. Where it bites: the free plan limits you to one full-resolution (5000x5000) watermarked preview, and exports are restricted to 500x500 with a logo. If you need to colorize dozens of photos regularly, the subscription ($6/month or $72/year for 480 credits) or one-time credit packs ($49 for 75 credits) can add up. Unlike DeOldify or Colorize.cc, which offer unlimited free usage with ads, Palette's freemium is stingier—but the quality is noticeably better. Best for enthusiasts who want reliable, beautiful results with minimal fuss. Not ideal for users needing free unlimited high-resolution exports or batch processing at scale, as those hit the credit system.

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Use Cases

  • Colorize old family photos from albums or scanned prints.
  • Restore black and white historical images for publication.
  • Add realistic color to archival footage or cultural heritage projects.
  • Generate vibrant color edits for vintage aesthetic posts on social media.
  • Experiment with different color filters and keyword settings on sample images.

Limitations

  • Free previews are limited to 500x500 pixels and include a watermark.
  • Full-resolution exports require purchasing credits (one per photo).
  • No recurring subscription, but phot credits must be bought per use.

12-month cost

Project the real annual outlay, including the implied monthly cost when only an annual tier is published.

Annual total
Free
Over 12 months
Effective monthly
Free
Billed monthly

Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.

Resources & Guides

  • Resourcepalette.fm

    Home · Palette

    Helpful link from palette.fm

Frequently Asked Questions

Tools that pair well with Palette

Common stack mates teams adopt alongside Palette, with the specific reason each pairing earns its keep.

Lucidpic

Lucidpic

Generate photorealistic AI stock photos with diverse models and poses

Painnt

Painnt

2000+ AI art and cartoon filters for iPhone and iPad.

mnml AI

mnml AI

AI architecture rendering — sketches and 3D models to photorealistic visuals in seconds.

Featured Head-to-Head Comparisons

Palette vs Qoves

Palette vs Adobe Firefly Services

Palette vs The New Black

Alternatives to Palette

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Lucidpic

Lucidpic

Generate photorealistic AI stock photos with diverse models and poses

PaidTry
Painnt

Painnt

2000+ AI art and cartoon filters for iPhone and iPad.

FreemiumTry
mnml AI

mnml AI

AI architecture rendering — sketches and 3D models to photorealistic visuals in seconds.

FreemiumTry

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Details

Pricing
Freemium
Skill Level
Beginner-friendly
Platforms
Web, API
API Available
Yes
Pricing & overview verified
6d ago

Categories

🎨 Image Generation

Best-of guides

Best AI Image Generation ToolsBest AI Photo Editors & Image Enhancement ToolsBest AI Tools for Photography & Photo Editing

Topics

Photo EditingImage Generation

Resources

Official Website
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