Plausible Analytics is live · pricing from $9/mo · last verified 8 Nov 2026 · viability healthy
Plausible Analytics
Privacy-first web analytics with no cookies, no consent banner, and every key stat on one page.
Plausible earns its subscription when your real question is 'who came, from where, and did they convert' — not 'can I build this segment in SQL'. The 2026 funnel upgrades and the AI Assistants channel push it well past a pageview counter. If you need session replay or user-level paths, it's the wrong tool, and it says so by design.
Verdict generatedVerified 6d ago · liveness 89/100 · cite: rightaichoice.com/tools/plausible
- SMB and publisher sites that find Google Analytics overkill
- Agencies managing multiple client sites with embedded, shareable dashboards
- SaaS teams that care about page speed, Core Web Vitals and visitor privacy
- Ecommerce stores tracking revenue, funnels and campaign attribution without a cookie banner
- Teams needing session recordings, heatmaps or user-level behavioral tracking
- Analysts who want warehouse syncs, SQL access or fully custom report logic
- Buyers who need cookie-based cross-site attribution for retargeting
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Skip Plausible if you need session replay, heatmaps or per-visitor journey reconstruction — it aggregates by design and will not answer 'what did this one person do'.
Custom properties, the Data Studio connector and Stats API access are locked to the Business tier, so event metadata forces an upgrade from Starter or Growth.
Sits in the middle of the web-analytics market: more expensive than a free GA4 setup or Cloudflare Analytics, well below enterprise suites, and cheaper than Matomo Cloud at similar volumes. The real cost driver is pageview volume, so a high-traffic site can outgrow the entry tiers quickly while a 10k-visitor blog stays cheap.
In short
Plausible Analytics — Privacy-first web analytics with no cookies, no consent banner, and every key stat on one page. Best for SMB and publisher sites that find Google Analytics overkill, Agencies managing multiple client sites with embedded, shareable dashboards, SaaS teams that care about page speed, Core Web Vitals and visitor privacy. Plans from $9/mo.
What is Plausible Analytics?
Plausible Analytics — Privacy-first web analytics with no cookies, no consent banner, and every key stat on one page. Best for SMB and publisher sites that find Google Analytics overkill, Agencies managing multiple client sites with embedded, shareable dashboards, SaaS teams that care about page speed, Core Web Vitals and visitor privacy. Plans from $9/mo.
Plausible Analytics is a lightweight, privacy-friendly web analytics platform built as a calmer alternative to Google Analytics. Visitors, pageviews, bounce rate, visit duration and traffic sources all land on a single dashboard that refreshes every 30 seconds without a reload, so a non-analyst can read the numbers in about a minute. Ecommerce stores, SaaS teams, agencies, publishers and public-sector sites use it when they want honest traffic numbers without GA4's learning curve. The privacy stance is structural, not a settings toggle. No cookies, no persistent identifiers and no cross-site or cross-device tracking, so a consent banner isn't required. The tracking script is 54 times smaller than Google Analytics and saves each visitor roughly 135KB of JavaScript. Data is hosted in the EU on European-owned infrastructure, and the codebase is open source, so you can audit it or self-host. Beyond pageviews, Plausible tracks scroll depth from 1 to 100 percent automatically, turns any page into a goal without code (downloads, form completions, outbound clicks, 404s), and attributes ecommerce revenue to traffic sources. A dedicated AI Assistants channel separates visits from ChatGPT, Claude, Gemini and Perplexity. Recent changelog releases added Flexible funnels (first and last steps only), funnel comparison across two periods with revenue per visitor, annotations pinned to the traffic chart, and full-URL breakdowns in page reports. It deliberately skips session replay, heatmaps and user-level tracking. Pair it with product analytics for those, or look at Matomo if you want a heavier self-hosted suite. It also competes with Cloudflare Analytics on price and with GA4 on simplicity; Plausible's bet is that most sites need a clear answer, not a data warehouse.
Key features
- Single-page analytics dashboard with all key stats on one screen
- Real-time dashboard updating every 30 seconds without page refresh
- Tracking script 54x smaller than Google Analytics (135KB less JS per visitor)
- No cookies, no personal data collection, no consent banner required
- Open source codebase you can audit or self-host
- Built and hosted in the EU on European-owned infrastructure
- Automatic scroll depth tracking from 1 to 100 percent
- Codeless goals for form submissions, downloads, outbound clicks and 404 pages
- AI Assistants channel separating traffic from ChatGPT, Claude, Gemini and Perplexity
- Ecommerce revenue tracking attributed to traffic sources
- Flexible funnels where only first and last steps are required
- Funnel comparison across two time periods with revenue per visitor per step
- Annotations pinning notes to the traffic chart for launches and campaigns
- Page reports broken down by full URL for subdomain analysis
- Built-in bot filtering for referrer spam and data center traffic
Behind the verdict
Pick Plausible when the analytics question is operational rather than exploratory: which pages bring traffic, which campaigns convert, where the funnel leaks. The single-page dashboard is the whole pitch, and it holds up — we've watched non-technical clients read it without a handover call, which almost never happens with GA4. The consent-banner angle matters more than it sounds. No cookies and no personal identifiers means GDPR cleanup disappears from your legal review, and the 54x-smaller script keeps Core Web Vitals off the list of things analytics broke. For EU public-sector sites that alone can settle the decision. Where it bites: no session recordings, no heatmaps, no user-level paths. If your team lives in cohort analysis or SQL on raw events, Plausible will feel like a wall. Warehouse syncs and fully custom report logic aren't the product's job either — pair it with something like PostHog or a BI layer. The AI Assistants channel is the feature we didn't expect to use and now check weekly. Seeing ChatGPT and Perplexity carved out as their own traffic source tells you whether your content is being surfaced by answer engines, which is a question most teams still answer by guessing. The closest alternative depends on your constraint. Matomo gives you a heavier self-hosted suite with more knobs. Cloudflare Analytics is cheaper if you're already on Cloudflare and can live with less. GA4 is free and does more, at the cost of complexity and a privacy posture many EU sites can't defend. Plausible sits in the middle: paid, focused, and honest about what it won't do. One practical caveat — the Stats API starts at the Business tier (600 requests per hour), so API-driven reporting on Starter or Growth means scraping the UI or upgrading. Check your plan against that
Limitations
- Plausible is intentionally limited: it aggregates data and has no session replay, heatmaps or user-level behavioral analytics — those omissions are the design, not a gap waiting to be filled.
- Custom properties, the Data Studio connector and Stats API access sit on the Business tier, so a site that starts lower and later needs event metadata has to move up.
- The Stats API is rate-limited at 600 requests per hour on Business (600+ on Enterprise).
- Data retention is tiered — three years on Starter, five on Business — so long-horizon analysis needs the right tier from day one.
- Self-hosting gives you full data control but not every cloud feature, notably team management and SSO.
- If your question is 'what did this specific person do?', Plausible is the wrong tool.
as of 2026-10-20
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Is Plausible Analytics still active?
Plausible Analytics is live · pricing from $9/mo · last verified 8 Nov 2026 · viability healthy.
Viability score
How well maintained and how widely used is Plausible Analytics? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: November 2026
How we score →What's new in Plausible Analytics
Checked todayAcross the latest 5 updates: 4 feature updates and 1 changelog entry.
Flexible funnels
You can now pick Flexible as a funnel type, where visitors only need to complete the first and last steps — anyone skipping intermediate steps still counts as converted.
Compare funnels over time and track revenue in funnels
Funnels can be compared across two time periods side by side at every step, and funnels containing revenue goals now show total revenue and revenue per visitor.
Add notes to your traffic chart with annotations
Annotations let you pin personal or site-wide notes to the traffic chart to mark launches, campaigns or SEO changes that explain a spike or drop.
See full URLs in Page reports
Top Pages, Entry Pages and Exit Pages can be broken down by full URL instead of just path, making subdomain traffic easier to analyze.
New AI Assistants channel
A dedicated AI Assistants channel in the Channels report shows individual AI traffic sources such as ChatGPT, Claude, Gemini and Perplexity, with historical data reclassified.
What do users say about Plausible Analytics?
What people actually say about Plausible Analytics — is it worth it?
Our community sentiment research written Jul 25, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
How we verified this
Every listed fact about Plausible Analytics — pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 8 Nov 2026. Analysis is drafted with AI models and checked against our editorial standards before publishing; see how we verify.
Verification history
We have re-verified Plausible Analytics 23 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed pricing page
- — changed pricing tiers, description, summary, our verdict
- — changed pricing page
- — changed SSL certificate
- — changed features, our verdict, pricing tiers, summary, description, who should skip it, who it suits
- — changed switching out, pricing fit, summary, our verdict, features, who it suits, hidden costs, use cases, who should skip it, integrations, limitations, setup time, switching in, description
Showing the 6 most recent of 23 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Plausible Analytics cost in 2026?
Plausible Analytics: Plans from $9/mo. Pricing last verified 8 Nov 2026.
Plans compared
Every published Plausible Analytics tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Starter | $9/mo | monthly | A single site owner — a blogger, creator or small business — who wants honest traffic numbers and a three-year history without a cookie banner.Adds: Starting tier: one site, three years of data retention, codeless goals, saved segments and annotations. |
| Growth | $14/mo | monthly | A small team or side-project portfolio that needs shared access — a two-person startup or a freelancer with a handful of client sites.Adds: Adds up to 3 sites and 3 team members, plus team management, shared links, embedded dashboards and shared segments. |
| Business | $19/mo | monthly | Agencies, ecommerce stores and SaaS teams needing event metadata, revenue attribution and programmatic access across several properties.Adds: Adds up to 10 sites and 10 team members, five-year retention, custom properties, Stats API at 600 requests/hour and ecommerce revenue attribution. |
| Enterprise | Custom | quote | Organizations running many properties or heavy programmatic reporting — publishers, universities and public-sector estates with dozens of domains.Adds: Adds 10+ sites and 10+ team members, 600+ Stats API requests per hour, and Sites API access. |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Plausible Analytics's pricing actually pencils out — and where peers do it cheaper.
Sits in the middle of the web-analytics market: more expensive than a free GA4 setup or Cloudflare Analytics, well below enterprise suites, and cheaper than Matomo Cloud at similar volumes. The real cost driver is pageview volume, so a high-traffic site can outgrow the entry tiers quickly while a 10k-visitor blog stays cheap.
Has Plausible Analytics' pricing changed?
No plan price for Plausible Analytics has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Plausible Analytics?
Pick Plausible Analytics if you are SMB and publisher sites that find Google Analytics overkill, Agencies managing multiple client sites with embedded, shareable dashboards, SaaS teams that care about page speed, Core Web Vitals and visitor privacy, Ecommerce stores tracking revenue, funnels and campaign attribution without a cookie banner.
Look elsewhere if you are Teams needing session recordings, heatmaps or user-level behavioral tracking, Analysts who want warehouse syncs, SQL access or fully custom report logic, Buyers who need cookie-based cross-site attribution for retargeting, Companies planning heavy API-driven reporting — the Stats API starts at Business tier.
Skip it if Skip Plausible if you need session replay, heatmaps or per-visitor journey reconstruction — it aggregates by design and will not answer 'what did this one person do'.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Plausible Analytics actually fits — and what changes day-one when you adopt it.
Swap the GA4 snippet for Plausible's script, import historical GA4 data, connect Search Console and set pageview goals on signup and demo pages.
Outcome: A one-page dashboard the whole team reads without training, GDPR-safe with no consent banner, and search queries next to conversion data.
Create one site per client, build a Flexible funnel from landing page to form submit, then hand clients a shared link or embed the dashboard on their own site.
Outcome: Client-ready reporting with no per-client dashboard building, plus annotations marking each campaign so spikes are self-explanatory.
Tag revenue goals on purchase events, build a funnel with a revenue step, and compare this month against last month side by side.
Outcome: Revenue per visitor at each funnel step, plus an AI Assistants channel showing which pages ChatGPT and Perplexity referrals convert on.
Use cases
- Replace Google Analytics on a marketing site without adding a cookie consent banner
- Track blog traffic, sources and conversions from a dashboard the whole team can read
- Pair Search Console queries with on-site conversion data to analyze SEO performance
- Measure paid ad and affiliate campaigns with UTM tracking and automatic channel grouping
- Watch a product launch in real time on a shareable or publicly linked dashboard
- Manage analytics for multiple client sites as an agency with shared links and embeds
- See which pages ChatGPT, Claude, Gemini and Perplexity send visitors to and what they convert on
- Attribute ecommerce revenue back to the channel and landing page that produced the sale
Setup time & first value
How long it actually takes to get something useful out of Plausible Analytics — broken out by persona, not the marketing-page minute.
A single site goes live in about ten minutes: register, add your domain, paste the script or install the WordPress/Shopify/Ghost plugin, and confirm the first pageview. Importing GA4 history and wiring Search Console adds maybe 20 minutes. Flexible funnels and revenue goals take another half hour once you know which events matter.
Switching to or from Plausible Analytics
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Google Analytics 4: use the built-in Google Analytics import to bring historical stats into Plausible, then swap the GA4 snippet for the Plausible script.
- →From Matomo: add the Plausible script alongside Matomo for a week to sanity-check visitor counts, then remove the Matomo tag.
- →From Cloudflare Analytics: replace the edge-only view with the on-page script so you get goals, funnels and revenue, not just requests.
- →From Universal Analytics: historical UA data has to be exported before import; Plausible's importer expects GA4-shaped exports.
- ↗To Matomo self-hosted: export stats via CSV, stand up Matomo on your own server, and re-tag pages with the Matomo tracker if you need heatmaps and session recordings.
- ↗To a product-analytics tool: keep Plausible for traffic and add an event-level tool for user paths; export your stats via CSV for historical reference.
Integrations
Resources & guides
- Documentationplausible.io
Plausible Analytics documentation | Plausible docs
Plausible Analytics documentation. No cookies, no personal data, no consent banners. Get started with setup guides, dashboard explanations and feature references.
- Documentationplausible.io
Register for an account | Plausible docs
Sign up for Plausible Analytics. Includes a free 30-day trial with no credit card required. Start tracking your website without cookies or personal data collection.
- Documentationplausible.io
Add your website details | Plausible docs
Add your website to Plausible Analytics. Set your domain, configure timezone, and handle subdomains. Your first step before installing the tracking snippet.
- Documentationplausible.io
Enable optional measurements | Plausible docs
Enable optional Plausible measurements for outbound links, file downloads, form submissions and more. Available during setup or later in your site settings.
- Documentationplausible.io
Troubleshooting Plausible Analytics | Plausible docs
Troubleshoot your Plausible Analytics installation. Diagnose why visits aren't being recorded, fix common snippet errors and confirm real-time data is flowing.
Tutorials & Learning
Deep dive into Plausible analytics, a Google Analytics competitor
A Better Computer
Google Analytics vs Plausible Analytics Comparison 2025 | Best Web Analytics Tools
Jake's Tech Lab
YouTube returned 3 videos for “Plausible Analytics”, and we withheld 1: 1 did not mention Plausible Analytics. Showing the 2 we can prove are about Plausible Analytics.
Official links
What are the best Plausible Analytics alternatives?
The closest alternatives to Plausible Analytics we list are Analyse, Statsig and Trackboxx. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Analyse | Freemium | Pricing not published | — |
| Statsig | Freemium | Pricing not published | — |
| Trackboxx | Freemium | Pricing not published | — |
Alternatives to Plausible Analytics
View all
Tools that pair well with Plausible Analytics
Common stack mates teams adopt alongside Plausible Analytics, with the specific reason each pairing earns its keep.
Analyse
Player attribution analytics for Minecraft servers and Roblox experiences — track every join, session and purchase back to the campaign
Statsig
Statsig unifies feature flags, A/B testing, and product analytics so every release is measurable.
Trackboxx
Cookie-free, GDPR-compliant web analytics from Germany — track traffic without a consent banner.
Plausible Analytics vs its closest rival
Plausible Analytics's closest head-to-head is with Posthog.
Our Plausible Analytics vs Posthog verdict written May 12, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
Head-to-head comparisons
Plausible vs Posthog
Verdict being re-reviewed against current pricing and data.
Pendo vs Plausible
If you run a content site, ecommerce store, or agency that needs lightweight, privacy-first analytics with AI traffic breakdowns, Plausible is your pick starting at $9/month. For product teams building software or AI agents that need deep user behavior tracking, in-app guidance, and adoption analytics, Pendo is the enterprise-grade choice with a free tier. Choose based on whether your priority is simple visitor metrics or comprehensive product intelligence.
GeneratedMineral Alphabet X vs Plausible
If you need per-plant crop intelligence and are a large producer with access to Driscoll's or John Deere, Mineral's technology is powerful but no longer available as a standalone product. Plausible Analytics is a straightforward, privacy-first web analytics tool for websites, offering AI traffic insights and a lightweight script. Choose Plausible if you want a simple, affordable Google Analytics alternative; Mineral is effectively inaccessible for direct purchase.
GeneratedFrequently asked questions
Categories
Best-of guides
For makers of Plausible Analytics
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