Postly
FreemiumContent distribution platform for social, email, and bio pages.
By Tanmay Verma, Founder · Last verified 29 May 2026
3.4k views
Added 4/11/2026
80/100Safe BetContent distribution platform for social, email, and bio pages.
By Tanmay Verma, Founder · Last verified 29 May 2026
Affiliate disclosure: We earn a commission when you use our links. Editorial picks are independent. How we choose.
Postly is a solid choice for teams needing a unified content distribution hub with AI-assisted creation and multi-channel publishing. Its strength lies in combining social, email, and Bio Pages with developer-friendly APIs and MCP support, but smaller teams may find the feature set overwhelming.
Compare with: Postly vs Klaviyo, Postly vs Brandblast.ai, Postly vs Twain
Last verified: May 2026
Postly is best for enterprises and marketing automation teams that need to distribute content across numerous channels while maintaining brand consistency through AI and approval workflows. Its AI Studio generates platform-specific content with brand controls, which is a time-saver for high-volume publishing. The Bio Pages feature is a standout for converting social traffic into leads, payments, or bookings without requiring a separate landing page builder. However, solopreneurs or small teams with limited social channels may find the platform overkill. Compared to alternatives like Hootsuite or Buffer, Postly offers deeper integration with email platforms and Bio Pages, plus API/MCP support for custom automation. A caveat: the page doesn't detail pricing, and the sheer number of features could lead to a learning curve. Real-world users should evaluate if the advanced API and agentic AI features are necessary for their workflow.
Skip Postly if Skip Postly if you need a mobile app for on-the-go scheduling, deep social listening, or a simple flat-rate plan without channel-based pricing.
Agencies can now share connection links for clients to add social accounts without dashboard login.
ChatGPT, Claude, Windsurf, and other AI tools now available as Postly app integrations under API & MCP.
How likely is Postly to still be operational in 12 months? Based on 6 signals including funding, development activity, and platform risk.
Postly is a content distribution platform designed for creators, teams, and enterprises to plan, publish, and optimize content across social media, email campaigns, and Bio Pages from one workspace. It supports 12+ social channels including LinkedIn, Instagram, YouTube, TikTok, Pinterest, and Google Business Profile, along with 5+ email platforms like ActiveCampaign, Beehiiv, Brevo, Kit, and Mailchimp. Key features include an AI Studio for generating captions, images, and videos, a scheduler with drag-and-drop calendar, bulk CSV/Google Sheets publishing, recurring posts with AI spintax, and Bio Pages to route social traffic to owned destinations. Postly also offers an API and MCP agent connectivity for developer and AI agent workflows, approval workflows for team collaboration, and analytics for posts, reach, clicks, and leads. Compared to alternatives, Postly positions itself as an automation layer for agentic AI, developers, and marketing automation teams, integrating publishing, analytics, and client portals.
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Concrete scenarios for the personas Postly actually fits — and what changes day-one when you adopt it.
You want to publish product changelog updates to Twitter/X, LinkedIn, and a blog automatically.
Outcome: Set up RSS publishing from your changelog feed, configure auto-posting with first comment replies, and let Postly distribute updates daily without manual work.
You need to let each client securely connect their own social accounts without giving you passwords.
Outcome: Use the Share Connection Link feature (May 2026) to send a unique link to each client. They connect accounts without logging into Postly, and you manage publishing from your dashboard.
You want to use ChatGPT to draft and schedule social posts programmatically.
Outcome: Connect ChatGPT via MCP (May 2026). Instruct the AI agent to create posts, schedule them, and inspect analytics—all from the chat interface.
No native social listening or engagement features. Analytics are basic (post notifications, social analytics) — no competitor analysis or sentiment tracking. No mobile app for on-the-go management. Free tier caps at 50 one-time scheduled posts and 5,000 AI writing credits per month. API access is included in Pro, but MCP workflows require Pro. Video upload limits vary by plan (Free: 100MB/video, Pro: up to 10GB/video). Email integration now counts as channels, so email-heavy setups may need more channels.
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
For each published Postly tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Free Tier
$0/mo
Ideal for
Solo creators or testers exploring Postly with 2 channels and up to 50 one-time posts.
What this tier adds
Starting tier with 2 channels, 50 scheduled posts, 5k AI credits, and 1GB storage.
Pro
$16/mo (billed yearly at $192/yr) or $20/mo monthly for 5 ch
Ideal for
Growing brands and teams needing flexible channel scaling, unlimited team members, and API/MCP access.
What this tier adds
Minimum 5 channels at $16/mo (yearly), includes unlimited posts, 1TB storage, 10GB video, and all AI/API features.
Custom Enterprise
Custom
Ideal for
Large organizations needing custom channel pricing, 1:1 onboarding, and priority support.
What this tier adds
The company stage and team size where Postly's pricing actually pencils out — and where peers do it cheaper.
Postly's channel-based pricing scales well for teams with many channels: $3.20/channel/mo for 1-10, dropping to $0.80 for 101+. At $16/mo for 5 channels, it undercuts Buffer's Pro ($36/mo for 5 channels) and Hootsuite's Team ($99/mo for 10). But for a single channel, Buffer's free tier is more generous. Best for mid-size teams and agencies; too expensive for solopreneurs on a budget.
How long it actually takes to get something useful out of Postly — broken out by persona, not the marketing-page minute.
For a single social channel: 5-10 minutes to connect an account and schedule a post. Bulk importing from CSV or Google Sheets: 15 minutes. For MCP agent setup (May 2026): 20-30 minutes to configure the client and authenticate. Agency connection links: 5 minutes per client to generate and share.
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
Pricing, brand, ownership, or deprecation changes worth knowing before you commit. Most-recent first.
Find everything you need to use Postly effectively. Browse help guides, API references, feature documentation, platform-specific publishing requirements, onboarding resources, and workflow setup docs in one place.
See the latest Postly product updates, new features, enhancements, apps, AI agents, API improvements, automation upgrades, and reliability fixes.
Common stack mates teams adopt alongside Postly, with the specific reason each pairing earns its keep.
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Postly now automates first comment replies with text, links, hashtags, delays, and media on supported platforms.
Last calculated: May 2026
Custom pricing and volume discounts, dedicated onboarding, and advanced workflow support.
Helpful link from postly.ai
GTM agents that research every lead and craft bespoke outreach at scale.
