Product Metrics

Product Metrics is laser-focused on one thing: improving Google Shopping ROAS through AI-driven product segmentation. If you're running Performance Max campaigns and feel like you're burning budget on duds, this tool gives you the visibility to stop that. What sets it apart is its data breadth: it pulls in not just ad performance but also GA4, margins, inventory levels, returns, and competitor pricing. That means you're not just optimizing for clicks—you're optimizing for profit. The free tier is surprisingly generous: unlimited products, account linking, and the full segmentation analysis at no cost. The Pro tier is structured as a usage-based model—it's free until you generate an optimized feed, then you pay per feed. That's fair for smaller advertisers but could get pricey if you're constantly refreshing feeds for a large catalog. There's no flat monthly fee option, which might feel unpredictable for agencies. The biggest caveat: this only works if you use Google Shopping or Performance Max. It doesn't support other channels like Facebook or Amazon Ads. So it's a specialist tool, not an all-in-one optimizer. Compared to alternatives like Feedonomics or Channable, Product Metrics is less about feed management and more about strategic budget allocation. It answers the 'which products to push' question rather than 'how to format my feed.' In practice, we'd recommend it for any DTC brand or agency spending over €25K/mo on Shopping ads. For smaller shops, the free tier is worth a try, but manual management might suffice. The lack of recent news or changelog is slightly concerning—hopefully the team is still actively developing.