Protaigé

Protaigé's central claim is that copilots make you do the work twice — you prompt, review, tweak, re-prompt, and stitch the result together yourself — while Maia runs the whole campaign from strategy to finished creatives. That framing is the most useful thing about the product, because it tells you exactly what you are buying: delegation, not assistance. If you enjoy hands-on control of every line and asset, this is the wrong shape of tool for you. The feature that carries the weight is Brand DNA. It holds your voice, products, personas, and visual identity in one system and applies them to everything Protaigé produces, and it updates with each campaign you run. That last detail matters more than the marketing language around it: a brand system that accumulates context is the difference between an output machine that drifts off-brand after twenty assets and one that holds. Protaigé's own June 2026 post argues static PDF guidelines cannot govern AI-era content volume at scale, and that is a fair diagnosis of why most teams end up re-editing everything an AI generates. The tier ladder is where you should read carefully. Campaign Free gives you 100 Sparks a month, one brand, one user, Sketch Studio, and a single trial video — enough to judge output quality, not enough to run a channel. Lite at $30/mo adds social publishing, scheduling, a publishing analytics dashboard, video generation within Sparks, and up to five users. Plus at $150/mo is the real jump: 2,000 Sparks a month with rollover, Campaign Studio Autopilot for one-click campaigns, semantic stock image search, and unlimited users. Pro at $600/mo adds API access and priority support on top of 10,000 Sparks. Enterprise is custom, and is where multiple brands, white-label with client billing, custom martech stack integrations, managed MCP/API/webhook setup, and a dedicated CSM live. Two weaknesses are worth naming. First, the scope is marketing output and nothing else — no code generation, no data analysis — so it cannot be your general-purpose AI subscription. Second, the jump from Lite to Plus is five times the price, and the features that make the autonomy pitch real (Campaign Studio Autopilot) sit on the far side of that jump. Teams on Lite are doing publishing and analytics, which is useful but closer to a scheduling tool than to an autonomous account director. Where Protaigé fits best is a lean marketing team or an agency that already knows what it wants to say and is bottlenecked on producing and shipping it across channels. Where it does not fit is anyone with strict data sovereignty or on-prem requirements, anyone who needs API access without paying for the Pro tier, and heavy video producers who will burn Sparks allocations quickly on Lite or Free.