SupaBook
AI CRM and business phone system for service businesses — one record carries every call, booking, proposal, and payment.
SupaBook's all-in-one claim survives scrutiny better than most, because its AI receptionist and missed-call text-back attack the exact moment service businesses lose leads — the call nobody picked up. Core at $199/mo bundles three users, one local number, 500 voice minutes, 500 SMS credits, and 300 AI credits, which is a usable starting point rather than a teaser, and the $89/mo Essentials tier gives CRM-only teams a cheaper entry. Choose it if you'd rather buy one connected operating system than bolt a CRM onto a separate phone provider and a payments tool. Compare against HubSpot plus a VoIP line plus Stripe if you need modularity, and check Jobber or Housecall Pro if field-service
Verified 3d ago · liveness 76/100 · cite: rightaichoice.com/tools/supabook
- Service businesses that sell through conversations — home and real estate, creative, professional, personal, and event
- Owners on shoots, job sites, or consults who need AI to answer calls and keep follow-up moving
- Small teams replacing separate tools for phone, CRM, proposals, and payments with one system
- Businesses that want clients to approve scope, sign, schedule, and pay in one branded experience
- Teams that need an open API or deep third-party workflow automation — neither is documented in the sources
- Businesses running high-volume outbound dialing, which SupaBook isn't described as built for
- Buyers who want best-of-breed modular tools instead of one connected operating system
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Skip SupaBook if you need an open API or deep third-party automation, run high-volume outbound dialing, or would rather assemble best-of-breed CRM, phone, and payments tools than buy one connected system.
Extra voice minutes beyond your included allowance bill at the applicable published rate, which bites in busy seasonal months.
At $199/mo, Core fits a three-person service business replacing a phone line, a CRM, and a proposal tool — often less than the three subscriptions combined. Essentials at $89/mo suits CRM-only teams not ready for a SupaBook number. AI at $399/mo and AI Pro at $699/mo compete with hiring an admin, and Enterprise steps into multi-location territory. If you only need a CRM, Pipedrive or HubSpot Starter cost less; if you only need a phone line, standalone VoIP runs cheaper.
In short
SupaBook — AI CRM and business phone system for service businesses — one record carries every call, booking, proposal, and payment. Best for Service businesses that sell through conversations — home and real estate, creative, professional, personal, and event, Owners on shoots, job sites, or consults who need AI to answer calls and keep follow-up moving, Small teams replacing separate tools for phone, CRM, proposals, and payments with one system. Plans from $89/mo.
Viability Score
How well maintained and how widely used is SupaBook? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: October 2026
How we score →Key Features
- AI receptionist answers inbound calls and qualifies leads when your team can't pick up
- Missed-call text-back sends an instant SMS so unanswered callers stay in the pipeline
- Business phone system with local and toll-free numbers, porting, and one shared team number
- Visual IVR menus, team routing, and after-hours call handling
- Call recording, voicemail, transcripts, notes, and summaries tied to CRM records
- SMS messaging connected to lead and client records
- Lead capture from calls, texts, emails, forms, and booking requests into one CRM workspace
- Branded online booking page on a SupaBook URL, with eligible custom domains supported
- Reusable service packages, selectable quantities, and optional add-ons
- Proposals, contracts, e-signatures, scheduling, and deposits in one branded client experience
- Stripe-powered card and ACH invoice and installment payments with balance tracking
- Revenue, expenses, project budgets, target profit, and margin trend reporting
- AI Account Manager, Delivery Planner, Proposal Strategist, and Client Growth Manager prepare work for approval
- Super Files, client portal, and email connections for documents and client communication
- Workspace isolation, role-based access, audit logging, and encrypted infrastructure
About SupaBook
SupaBook is an AI CRM plus business phone system built for service businesses that sell through conversations — photographers, contractors, consultants, and teams in home, real estate, creative, professional, personal, and event services. It starts at intake rather than after data entry: inbound calls, texts, emails, forms, and booking requests all land in one CRM workspace. A local or toll-free number with visual IVR menus, team routing, and after-hours handling lets the AI receptionist answer when nobody is available, and missed-call text-back sends an instant SMS so an unanswered caller doesn't disappear into voicemail. Every call, text, transcript, note, and summary stays attached to the client record that drives the pipeline. That record then moves work forward: reusable service packages with selectable quantities, proposals, contracts, e-signatures, scheduling, deposits, and Stripe-powered card or ACH payments, with invoices, installment plans, and outstanding balances tracked on the project. Revenue, expenses, project budgets, target profit, and margin trends sit alongside overdue invoices, and a client portal hosts documents and files. Four AI specialists — Account Manager, Delivery Planner, Proposal Strategist, and Client Growth Manager — prepare follow-up, delivery plans, proposals, and outreach for human approval; nothing sends automatically. Plans run from the $89/mo Essentials CRM-only tier (no included phone service) through $199/mo Core, $399/mo AI, and $699/mo AI Pro to sales-assisted Enterprise. Teams that want a modular stack, an open API, or high-volume outbound dialing should look elsewhere.
Behind the Verdict
SupaBook's leverage is structural, not feature-count. Most service businesses already own a CRM, a phone provider, a proposal tool, and a payment processor, and the seams between them are where leads and money leak. SupaBook's founding bet is that the client record should begin at the ringing phone, not at a form someone re-types later. In practice that means an inbound call answered by the AI receptionist lands as a qualified lead with a summary and transcript attached; a missed call triggers an SMS text-back within seconds; and the same record later carries the reusable service package, proposal, e-signature, deposit, and installment balance. Financial reporting — revenue, expenses, project budgets, target profit, margin trends, overdue totals — reads off that same chain, so "which jobs actually made money" isn't a spreadsheet exercise. The four AI specialists are deliberately approval-gated: the Account Manager builds a company research brief and flags missing discovery, the Delivery Planner turns verified discovery into a delivery plan, the Proposal Strategist checks commercial rules before drafting options, and the Client Growth Manager surfaces repeat-work or expansion opportunities with its evidence shown. Nothing sends automatically, which is the right posture for businesses whose owners are legally and reputationally on the hook for what goes out. Where SupaBook is thinner is the peripheries. Integrations documented in the scrape cover payments, calendars, and email — not the wide marketplace a HubSpot or Pipedrive buyer expects. There is no open API documented, so teams wanting to wire SupaBook into a data warehouse or a bespoke automation layer will hit a wall. High-volume outbound dialing isn't the target either; this is an inbound-conversation system. And volume has to be modeled honestly: extra minutes, SMS segments, AI credits, additional numbers, and call recordings all bill on top of the plan, so a busy seasonal month changes the bill. For a five-to-thirty-person service business whose revenue arrives by phone and text, SupaBook replaces three or four subscriptions with one, and the AI work happens where the money actually enters the business. For a team already deep in a modular stack, or one that needs programmatic access, staying put is the better call.
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Real-world workflow fit
Concrete scenarios for the personas SupaBook actually fits — and what changes day-one when you adopt it.
A bride calls while you're shooting a wedding. SupaBook's AI receptionist answers, captures the date and venue, and logs the caller as a qualified lead with a summary; a missed call instead triggers an instant text-back.
Outcome: The inquiry reaches your pipeline before you're off the shoot, and the prospect is already in the booking flow.
Inbound calls route by visual IVR to the right team member, after-hours callers reach the AI receptionist, and the same client record carries the service package selection into a proposal, e-signature, deposit, and scheduled job.
Outcome: Crew time stops going to phone tag and re-typing, and payment starts at booking rather than weeks later.
The AI Account Manager builds a research brief and flags missing discovery on a new opportunity; the Proposal Strategist checks commercial rules and drafts options for your review; the signed proposal triggers an installment schedule tracked against the project budget.
Outcome: You approve every outbound artifact, and margin on the engagement is visible from the same record instead of a separate spreadsheet.
Use Cases
- Capture inbound calls and automatically log them as CRM leads with AI summaries.
- Send instant text-back to missed callers to re-engage leads without delay.
- Qualify leads during the first call using the AI receptionist and route them to the right team member.
- Send proposals and contracts with e-signatures directly from the same client record.
- Automate follow-up reminders and tasks based on pipeline stage or client activity.
- Collect deposits and balance payments online via invoices and installment plans.
- Let the AI Client Growth Manager surface supported repeat-work or expansion opportunities with evidence for your approval.
- Publish a branded booking page on a SupaBook URL when you don't have a website yet.
Limitations
- Phone features require phone entitlement and activation, and call recordings are billed separately.
- Included allowances (voice minutes, SMS credits, AI credits, storage, users, and employee limits) vary by plan, and overages bill at published rates — extra minutes, message segments, AI credits, and additional numbers are charged on top.
- Premium voice options may cost more.
- SMS may require registration, and Apple Messages requires business approval and assisted setup.
- Connected accounts (email, calendar, and payment services) must be connected before use.
- AI prepares supported actions for approval; a plan does not authorize it to send every message or change every record automatically, and financial, contractual, pricing, and high-risk outbound actions stay approval-gated.
- Enterprise pricing is sales-assisted for multiple locations, dedicated infrastructure, compliance needs, and contractual service levels.
as of 2026-10-15
Verification history
We have re-verified SupaBook 9 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
- — re-verified summary, description, our verdict, our analysis, pricing model, pricing tiers, features, integrations, who it suits, who should skip it
- — re-checked, vendor evidence unchanged
Showing the 6 most recent of 9 verification passes.
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12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Plans compared
For each published SupaBook tier: who it actually fits, and what it adds vs. the previous tier. Cross-reference the cost calculator above for projected annual outlay.
Essentials
$89/mo
Ideal for
CRM-only teams or solo operators not ready to take a SupaBook business number who want contacts, projects, proposals, agreements, and payments in one workspace.
What this tier adds
Starting tier, and the only plan without an included SupaBook business number or connected phone and messaging service.
Core
$199/mo
Ideal for
A three-person service business replacing a separate phone line, CRM, and proposal tool with one system.
What this tier adds
Adds the connected layer Essentials omits: three users, one local number, 500 voice minutes, 500 SMS credits, and 300 AI credits.
AI
$399/mo
Ideal for
Teams that want the specialist AI employees actively qualifying opportunities, coordinating booking, and preparing follow-up and next steps.
What this tier adds
Adds specialist AI employees with higher included volume than Core, while financial, contractual, pricing, and high-risk outbound actions stay approval-gated.
AI Pro
$699/mo
Ideal for
Growing operations that need higher volume plus advanced coordination across multiple employees and longer-running client workflows.
What this tier adds
Adds more included volume than AI, advanced call routing, cross-employee handoffs, long-running workflows, and priority configuration and onboarding.
Enterprise
Custom
Ideal for
Multi-location businesses with dedicated infrastructure, compliance, or contractual service-level requirements.
What this tier adds
Sales-assisted pricing that adds multiple locations, dedicated infrastructure, compliance support, contractual service levels, and optionally a Done-for-You Launch.
Where the pricing makes sense
The company stage and team size where SupaBook's pricing actually pencils out — and where peers do it cheaper.
At $199/mo, Core fits a three-person service business replacing a phone line, a CRM, and a proposal tool — often less than the three subscriptions combined. Essentials at $89/mo suits CRM-only teams not ready for a SupaBook number. AI at $399/mo and AI Pro at $699/mo compete with hiring an admin, and Enterprise steps into multi-location territory. If you only need a CRM, Pipedrive or HubSpot Starter cost less; if you only need a phone line, standalone VoIP runs cheaper.
Setup time & first value
How long it actually takes to get something useful out of SupaBook — broken out by persona, not the marketing-page minute.
Guided setup is included on every plan, and the recommended path is one real intake flow first. A solo operator connecting a number, calendar, and email and taking their first AI-answered call can realistically be live the same day. A three-person team configuring IVR menus, routing, service packages, and Stripe payments should budget a few days. Optional Launch Assist ($299) or Done-for-You
Switching to or from SupaBook
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From a standalone VoIP provider (e.g. a local business line): port your existing number into SupaBook and keep the same client-facing line while call logs and texts move into CRM records.
- →From a spreadsheet plus email: import contacts and use forms, booking page, and lead capture so new inquiries create records automatically.
- →From a separate CRM: re-enter or import contacts, then rebuild reusable service packages, proposals, and payment schedules inside SupaBook.
- →From Stripe or another processor used ad hoc: reconcile existing invoices manually and move new billing to SupaBook's Stripe-powered invoices and installments.
- ↗To a modular stack (HubSpot or Pipedrive plus a VoIP provider plus Stripe): export client records and rebuild proposals, invoices, and phone numbers in the separate tools.
- ↗To a field-service platform (Jobber or Housecall Pro): export clients and jobs, and re-establish scheduling and dispatch in the new system.
- ↗To your own data warehouse: there is no documented open API, so plan for CSV export rather than live integration.
- ↗To a high-volume outbound dialer: keep SupaBook for inbound and CRM, or exit entirely if dialing is the core motion.
Integrations
Resources & Guides
Tutorials & Learning
YouTube returned 6 videos for “SupaBook”, and we withheld 6: 6 could not be judged, because “SupaBook” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about SupaBook.
Official links
Featured Head-to-Head Comparisons
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For service businesses needing a unified CRM, phone, and invoicing system, SupaBook is the practical choice. Bürokratt is irrelevant to commercial use but invaluable for Estonian residents dealing with government bureaucracy. Pick based on your geography and need – they're not competitors.
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