The Hog
FreemiumOne API to search, enrich, and monitor the web for AI agents and GTM teams.
By Tanmay Verma, Founder · Last verified 03 Jul 2026
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Added 7d ago
77/100Safe BetIn short
The Hog — One API to search, enrich, and monitor the web for AI agents and GTM teams. Best for AI engineers building agent-based automations needing live context, GTM teams requiring real-time intelligence on companies and people, Growth operators conducting live market research. Free to use.
Is The Hog actually worth it?
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Editorial Verdict
Best for
AI engineers building agent-based automations needing live contextGTM teams requiring real-time intelligence on companies and peopleGrowth operators conducting live market researchSales teams enriching lead data at scale via API
Not ideal for
Non-technical users wanting a no-code dashboardTeams needing static, historical-only data with no freshness requirementUsers requiring free unlimited accessProjects that can tolerate stale or unstructured dataTeams needing built-in CRM integrations or workflow automation UIs
The Hog is a strong, developer-focused API for teams that need live, structured web context without stitching together multiple tools. Its usage-based pricing and free tier lower the barrier, but it lacks a no-code interface and requires API integration.
Compare with: The Hog vs Persana AI, The Hog vs EverBee, The Hog vs Mangools
Last verified: July 2026
What's new in The Hog
Checked 7 days agoAcross the latest 2 updates: 1 feature update and 1 launch.
FeatureBlog·22 days agoNewest
Engineering Guides: Structured web context for AI agents
Published guide on turning live web signals into structured intelligence for research and GTM workflows.
LaunchBlog·28 days ago
Introducing the The Hog API
One API providing fresh, structured context across people, companies, social, and the open web for AI agents.
Viability Score
77/100
Safe BetHow likely is The Hog to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.
momentum
55
funding runway
80
website health
90
wrapper dependency
100
Last calculated: July 2026
How we score →Key Features
- Unified API for web intelligence
- Company search with firmographics, tech stack, signals
- People search by role, seniority, company
- Web search
- Social search across X, Reddit, TikTok
- Verified email enrichment ($0.065/match)
- Verified mobile enrichment ($0.39/match)
- Web scraping
- LinkedIn profile and company scraping
- Social scraping for Instagram, TikTok
- Image deepfake detection
- Deep research with multi-hop LLM reasoning
- Monitoring runs (1k checks/call)
- Structured JSON output with source attribution and freshness
- Confidence scoring and entity resolution
About The Hog
FreemiumAdvancedAPI availableAPI
The Hog is a unified web intelligence API that delivers live, structured data from across the web in a single call. Targeted at AI engineers and go-to-market teams, it replaces fragmented search, scraping, enrichment, and monitoring tools. The platform crawls and resolves information in real time, offering endpoints for company search, people search, web search, social search, email/mobile enrichment, web scraping, LinkedIn scraping, deepfake detection, deep research, and monitoring. Each endpoint is metered at a flat per-call rate, with 500 free calls monthly and automatic volume discounts beyond 100k calls. Spend caps prevent runaway costs. The output is clean JSON with source attribution, freshness timestamps, and confidence scores, making it ready for LLM reasoning. Compared to alternatives like Exa, Clay, or Apollo, The Hog provides broader coverage in a single API with fresher data and agent-optimized structure.
Behind the Verdict
The Hog is built for teams that want a single endpoint to replace a stack of data vendors. If you need company signals, people data, social posts, news, and web scraping all in one place, it's a clean fit. The free 500 calls/month let you build a proof of concept without cost. We'd reach for this when building AI agents that need real-time market or lead intelligence. Where it bites: non-technical users will struggle without a dashboard. The per-call pricing can add up if you monitor many entities. Compared to Exa, The Hog bundles enrichment and monitoring that Exa doesn't offer. Against Clay, The Hog is API-first, not spreadsheet-first, so it's better for automation but worse for manual enrichment. Performance benchmarks on the site show 97.9% accuracy vs Fragments' 42.1%, but the data freshness claims are untested at scale in real workflows. Caveat: LinkedIn scraping ($16.43/1k calls) is pricier and may violate terms of service — use with caution. Overall, for technical teams building agent workflows, The Hog is a compelling single-vendor alternative.
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Use Cases
- Enrich CRM leads with live company headcount, funding, and hiring signals.
- Monitor competitor news and sentiment in real time for market intelligence.
- Build an AI agent that researches and screens companies for outbound sales.
- Automate verification of email and mobile contacts for outreach campaigns.
- Detect deepfake images in user-generated content or candidate profiles.
- Aggregate social media signals to gauge brand sentiment and emerging trends.
Limitations
- The Hog is an API-only platform with no web UI, so non-developers may find it challenging.
- While there is a free tier, advanced features like deep research are metered and can become costly at high volumes.
- Some endpoints, like LinkedIn scraping, are relatively expensive compared to others.
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Annual total
Free
Over 12 months
Effective monthly
Free
Billed monthly
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Resources & Guides
Frequently Asked Questions
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