Virtuous
AI-powered CRM & fundraising platform for growing nonprofits.
If your nonprofit has over $5M revenue and dedicated ops staff, Virtuous's AI tools can meaningfully boost major gifts. For smaller shops, cost and complexity likely outweigh benefits. Worth a demo to see if the AI delivers on its promise.
- Mid-to-large nonprofits needing AI-driven donor insights and automation
- Fundraising teams aiming to boost major gifts with predictive scoring
- Organizations in faith, healthcare, higher ed, or human services sectors
- Nonprofits seeking to replace legacy CRMs like Blackbaud
- Small nonprofits or startups with limited budgets and simple CRM needs
- Organizations without dedicated database or analytics staff
- Volunteer-run groups needing a free or low-cost solution
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Skip Virtuous if you are a small nonprofit with fewer than 5 staff members, a tight budget under $10,000/year, or if you need a simple, low-cost CRM without AI features.
Advanced AI modules (Momentum, Insights, Analytics) are sold separately, so the total cost can be much higher than the base CRM+ Platform plan.
Virtuous's custom, contact-sales pricing is typical for mid-market and enterprise nonprofits. For teams with annual revenue over $1M, the AI capabilities justify the cost. But smaller organizations will find cheaper alternatives like Bloomerang (starts at $199/mo) or DonorPerfect (starts at $99/mo) more budget-friendly.
In short
Virtuous — AI-powered CRM & fundraising platform for growing nonprofits. Best for Mid-to-large nonprofits needing AI-driven donor insights and automation, Fundraising teams aiming to boost major gifts with predictive scoring, Organizations in faith, healthcare, higher ed, or human services sectors. Contact Sales pricing.
What's new in Virtuous
Checked todayAcross the latest 1 update: 1 news mention.
Viability Score
How likely is Virtuous to still be operational in 12 months? Based on 4 signals — momentum (how recently it shipped), wrapper dependency, revenue model, and web presence.
Last calculated: July 2026
How we score →Key Features
- AI-powered donor outreach prioritization (Momentum)
- Predictive donor behavior & wealth modeling (Insights)
- Customizable online giving forms & landing pages (Raise)
- A/B testing for donation pages (launched June 2026)
- Enterprise-grade business intelligence (Analytics)
- CRM+ with donor & pipeline management
- Marketing automation and email campaigns
- Event management and registration
- Workflow and journey automation
- Volunteer recruitment, scheduling, and communication
- App Marketplace for integrations
- Dynamic donor engagement plans
- Automated CRM logging and alerts
- Board-ready reporting and data exports
- Unlimited users (Platform tier)
About Virtuous
Virtuous is a responsive fundraising platform built for mid-to-large nonprofits, combining CRM+, donor management, marketing automation, and AI-driven tools into an integrated suite. It replaces legacy systems like Blackbaud by personalizing donor experiences based on real-time engagement signals. Key products include Momentum (AI-powered major gift outreach with email drafting, prioritization, and engagement plans), Insights (predictive wealth and demographic data), Raise (customizable online giving with A/B testing launched June 2026), Analytics (enterprise-grade BI), and Volunteer (recruitment and scheduling). Trusted by faith, healthcare, higher ed, and human services organizations, Virtuous reports outcomes like 15% donor retention lift, 38% annual revenue increase, and 75% increase in monthly donors. Compared to Bloomerang or DonorPerfect, Virtuous offers deeper AI automation but at higher cost and opaque pricing — you must request a demo to get a quote.
Behind the Verdict
Virtuous goes beyond basic CRM by embedding AI into every product — Momentum drafts emails and prioritizes donor outreach, Insights predicts behavior with machine learning, and Raise now supports A/B testing to optimize giving forms. The results are impressive: a 15% lift in donor retention and 38% annual revenue increase reported by customers. For mid-to-large nonprofits with data maturity, this can replace multiple tools and reduce manual work. But the opaque pricing is a hurdle — you must schedule a demo to get a quote, and the Platform tier costs more than alternatives like Bloomerang. Small nonprofits or those without a database manager may find the feature set overwhelming. The recent A/B testing launch (June 2026) shows Virtuous is iterating quickly. However, if you need a simple, low-cost solution, look at DonorPerfect or Neon CRM. We'd reach for Virtuous when you have the budget and staff to leverage AI for major gifts and personalized donor journeys.
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Real-world workflow fit
Concrete scenarios for the personas Virtuous actually fits — and what changes day-one when you adopt it.
You have 100+ prospects to contact weekly.
Outcome: Momentum prioritizes your inbox by donor engagement, drafts personalized emails, and auto-logs interactions to CRM, saving 5+ hours per week.
You want to redesign the donation page to increase conversion.
Outcome: Raise's A/B testing tool lets you test layouts and copy; the winner is deployed automatically, boosting revenue by an estimated 15%.
You need to clean and segment donor data for a campaign.
Outcome: Insights uses machine learning to score and segment donors; you can export the list directly to an email campaign in one click.
Use Cases
- Identify high-value donors using AI predictive scoring and prioritize outreach
- Automate personalized email drafting for major donor campaigns with AI
- Track all donor interactions in one CRM with automated logging
- Launch branded donation pages and landing pages in minutes
- Build dynamic donor segments and trigger automated engagement workflows
- Generate board-ready reports and dashboards with built-in templates
- Recruit, schedule, and communicate with volunteers via Volunteer module
- Optimize donation forms with A/B testing to increase conversion rates
Models Under the Hood
as of 2026-07-06
Limitations
- Pricing is not publicly listed, requiring a sales consultation—a barrier for cost-conscious organizations.
- Advanced AI features (Momentum, Insights) likely require higher-tier plans, but feature-by-tier breakdown isn't published.
- Some users may find the platform complex without dedicated admin support.
as of 2026-06-28
Where the pricing makes sense
The company stage and team size where Virtuous's pricing actually pencils out — and where peers do it cheaper.
Virtuous's custom, contact-sales pricing is typical for mid-market and enterprise nonprofits. For teams with annual revenue over $1M, the AI capabilities justify the cost. But smaller organizations will find cheaper alternatives like Bloomerang (starts at $199/mo) or DonorPerfect (starts at $99/mo) more budget-friendly.
Setup time & first value
How long it actually takes to get something useful out of Virtuous — broken out by persona, not the marketing-page minute.
Basic CRM+ setup with data import from a previous system can take 1-2 weeks with dedicated support. AI features (Momentum, Insights) require additional configuration and training, adding 1-4 weeks. For a single user, first value (sending an email from CRM) can be achieved in a day.
Switching to or from Virtuous
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Blackbaud: Use Virtuous's onboarding team to map and migrate donor records, usually completed in 2-4 weeks.
- →From Bloomerang: Export your data to CSV; Virtuous provides a guided import tool and dedicated migration support.
- →From DonorPerfect: Similar CSV export and import process; allow 1-3 weeks for a complete migration.
- ↗To Bloomerang: Export your Virtuous data to CSV; Bloomerang offers a free migration service.
- ↗To Salesforce Nonprofit Cloud: Use a third-party ETL tool like Talend or work with a Salesforce partner to map and migrate records.
- ↗To DonorPerfect: Export contacts, donations, and interactions to CSV; DonorPerfect's support team can assist.
Integrations
Resources & Guides
Official links
Tools that pair well with Virtuous
Common stack mates teams adopt alongside Virtuous, with the specific reason each pairing earns its keep.
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