AWeber vs Brevo

Brevo offers a comprehensive feature set beyond email: SMS, WhatsApp (now on Professional plan as of Oct 2024), push notifications, live chat, chatbot, VoIP, and a full CRM with custom sales pipelines. Its Aura AI suite includes a Marketing Agent for copywriting and send-time optimization, a Sales Assistant for lead enrichment, and the newly launched (May 2025) Data Analyst that answers natural-language queries with visual insights. AWeber focuses on email with recent AI enhancements: the Newsletter Assistant (May 2025) drafts emails from prompts, and the platform includes a landing page builder, web push notifications, and conditional content on the Plus plan. However, AWeber lacks CRM, multichannel capabilities, and advanced automation triggers compared to Brevo. For segmentation, Brevo uses web tracking and advanced segments; AWeber offers basic behavioral segmentation only on Plus. Both integrate with ecommerce platforms, but Brevo adds loyalty programs and mobile wallet campaigns (now as a Google Wallet Premium Partner as of Mar 2025).

Brevo uses a freemium model: free for up to 300 emails/day, then paid tiers starting at $25/month for Starter (unlimited emails to 5,000 contacts). Professional ($65/month) adds A/B testing, multi-user access, and WhatsApp marketing (as of Oct 2024). Enterprise custom pricing includes dedicated support. AWeber's free plan supports up to 500 subscribers with basic features and a 24/7 support. Paid plans start at $12.50/month (billed annually) for up to 500 subscribers with unlimited emails. The Plus plan ($20/month for 500 subs) adds behavioral segmentation, A/B testing, and conditional content. Brevo's pricing is higher per subscriber but includes more channels and CRM. For a user with 1,000 contacts, Brevo Starter costs $25/month vs AWeber Pro at $18/month (annual) – AWeber wins on price, but Brevo offers more features per dollar.