AWeber vs Brevo
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | AWeber | Brevo |
|---|---|---|
| Best for | Email marketing beginners and creators who want a drag-and-drop builder, pre-built automation, and 750+ integrations at a low cost. | SMBs and EU-based businesses needing an all-in-one platform with unlimited contacts, SMS, WhatsApp, and a built-in CRM. |
| Pricing | Freemium: Free (500 subs, 3K emails/mo). Lite from $15/mo, Plus from $30/mo, Done For You $30/mo + $79 setup. | Freemium: Free (300 emails/day, unlimited contacts). Starter from $25/mo (20K emails), Business from $65/mo, BrevoPlus custom. |
| Setup complexity | Very low – drag-and-drop builder, pre-built automation workflows, and a Done For You service handled by AWeber staff. | Low to moderate – drag-and-drop editor and visual automation workflows, but integrating SMS/WhatsApp and CRM may require more configuration. |
| Strongest differentiator | 750+ integrations and a library of pre-built automation for small ecommerce and content creators. | Unlimited contacts on all paid plans and multichannel support (email, SMS, WhatsApp) in a single platform. |
AWeber vs Brevo: AWeber wins for email-first beginners and creators needing simplicity and pre-built automations, while Brevo wins for businesses that want unlimited contacts and multichannel marketing (email, SMS, WhatsApp) under one roof. If your priority is a huge integration library and a done-for-you setup, choose AWeber. If you need a unified CRM, transactional email, or have a large list with low send frequency, Brevo offers better value and flexibility as of 2026.
Email marketing for small businesses and creators — drag-and-drop builder, AI subject-line writer, automation, landing pages, and 750+ integrations.
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Core Capabilities: AWeber vs Brevo
AWeber's strength is its email-first focus with a drag-and-drop builder, AI subject line assistant, and pre-built automation workflows covering abandoned cart, upsell, and welcome series. Brevo takes a broader approach: it offers email marketing alongside SMS, WhatsApp, a built-in CRM, landing pages, and transactional SMTP. For pure email features, AWeber's template library and AI writing assistant are more refined, but Brevo's multichannel capability is unique among similarly priced tools. AWeber wins for email depth; Brevo wins for multichannel breadth.
AI & Automation: AWeber vs Brevo
AWeber includes AI Writing and Subject Line Assistants to generate first-draft copy and test subject lines, plus 90% pre-built automation workflows you can customize. Brevo offers Aura AI agents that help create campaigns, analyze data, and summarize conversations, but its automation builder is visual and flexible, not pre-built. For quick setup with proven sequences, AWeber leads. For custom automation and AI-assisted sales/SMS workflows, Brevo is more advanced.
Integrations & Ecosystem: AWeber vs Brevo
AWeber boasts 750+ integrations spanning WordPress, Shopify, PayPal, Zapier, and niche tools like ClickFunnels and Ghost – one of the largest integration catalogs in the email marketing space. Brevo integrates with 150+ popular tools including Shopify, Salesforce, and HubSpot, but its ecosystem is smaller. AWeber wins for integration breadth, especially for users who rely on a wide app stack.
Performance & Scale
AWeber's performance is reliable for up to mid-size lists, but its Free tier caps at 500 subscribers. Brevo's unlimited contacts on every paid plan make it more scalable for large lists. Brevo also offers transactional email via SMTP/API, which AWeber lacks. For high-volume sending and large subscriber bases, Brevo has the edge; AWeber is better for smaller, relationship-driven campaigns.
Developer & Workflow Experience
Brevo provides a well-documented REST API, SMTP relay, and webhooks, making it developer-friendly for integrating transactional emails and custom workflows. AWeber's API is less extensive and not a focus for its target audience. For developers needing API access and SMTP, Brevo wins. For non-technical users wanting a turnkey solution, AWeber's Done For You service eliminates workflow complexity.
Pricing: AWeber vs Brevo
AWeber's pricing is subscriber-based: Free (500 subs), Lite from $15/mo, Plus from $30/mo. Brevo charges by email volume with unlimited contacts: Free (300 emails/day), Starter from $25/mo (20K emails), Business from $65/mo. For small lists, AWeber's Lite plan is cheaper. For large lists (e.g., 10,000 subscribers), Brevo's Starter plan at $25/mo likely undercuts AWeber's Plus plan at $30/mo. Brevo's model rewards high subscriber counts with low send frequency; AWeber's model rewards small, engaged lists.
Pricing compared
AWeber pricing (2026)
AWeber offers a Free plan for up to 500 subscribers and 3,000 emails per month. Paid tiers start at Lite ($15/mo) for unlimited lists and automation, Plus ($30/mo) for multiple users and advanced reporting, and Done For You ($30/mo plus $79 one-time setup) for white-glove onboarding. All paid plans remove AWeber branding on the Lite tier and above. There is no per-email overage; you are limited by subscriber count. AWeber does not publicly disclose overage costs for exceeding subscriber limits, but accounts can be upgraded or downgraded.
Brevo pricing (2026)
Brevo uses a send-volume model: Free (300 emails/day), Starter from $25/mo (20,000 emails/mo), Business from $65/mo (20,000 emails/mo + automation and A/B testing), and BrevoPlus (custom). All plans include unlimited contacts. Additional email blocks are available for purchase. SMS and WhatsApp credits are separate add-ons. Brevo also charges for transactional emails via SMTP. There are no long-term contracts on starter and business plans; BrevoPlus requires an annual commitment.
Value-per-dollar: AWeber vs Brevo
For a small business with 1,000 subscribers sending 10,000 emails/month, AWeber Lite at $15/mo is cheaper than Brevo Starter at $25/mo. For a newsletter with 20,000 subscribers sending 20,000 emails/month, Brevo Starter at $25/mo offers massive savings vs AWeber Plus (subscriber-based pricing would likely exceed $30/mo). Brevo is the cost leader for large lists on a budget. AWeber is more affordable for small, active lists and offers a Free tier that Brevo limits by daily send cap. AWeber wins value-per-dollar for beginners; Brevo wins for scale.
Who should pick which
- Solopreneur with 500 subscribers, low email volumePick: AWeber
AWeber's Free plan covers 500 subscribers at zero cost with basic automation and a landing page, ideal for testing email marketing.
- Etsy seller using multiple app integrationsPick: AWeber
AWeber's 750+ integrations include Etsy, WooCommerce, PayPal, and Zapier, making it easy to sync orders and automate follow-ups.
- EU-based SMB needing SMS and email under one platformPick: Brevo
Brevo offers native SMS and WhatsApp marketing with GDPR compliance, and its unlimited contacts model fits large lists affordably.
- Developer building a transactional email + newsletter systemPick: Brevo
Brevo provides SMTP relay, a REST API, and transactional email alongside marketing campaigns, reducing the need for separate services.
- Non-technical creator wanting a done-for-you setupPick: AWeber
AWeber's Done For You plan includes account setup, custom workflow creation, and branded templates handled by AWeber staff.
Frequently Asked Questions
Does AWeber have a free plan, and how does it compare to Brevo's free plan?
Yes, AWeber offers a Free plan for up to 500 subscribers and 3,000 emails per month. Brevo's Free plan limits you to 300 emails per day but allows unlimited contacts. For very small lists, AWeber's free tier is more generous; for larger lists with low frequency, Brevo's Free plan may be better.
Which tool integrates with more apps: AWeber or Brevo?
AWeber integrates with 750+ apps, far more than Brevo's 150+ integrations. If you rely on niche tools like ClickFunnels or Ghost, AWeber is the clear choice.
Can I migrate from AWeber to Brevo easily?
Both platforms offer CSV imports for subscribers and landing page templates, but automations and workflow sequences must be rebuilt manually. Brevo's support can assist with data transfer. Expect some effort.
Which tool has a lower learning curve for beginners?
AWeber has a lower learning curve due to its pre-built automation workflows and drag-and-drop builder. Brevo's broader feature set (SMS, CRM, WhatsApp) can be overwhelming for absolute beginners.
Is AWeber or Brevo better for ecommerce abandoned cart recovery?
AWeber has pre-built abandoned cart and upsell automations, making it easier to set up. Brevo offers automation workflows but requires more manual configuration. For quick deployment, AWeber wins.
Which tool is better for a large email list (50,000+ subscribers)?
Brevo's unlimited contacts and pay-per-send pricing make it far more cost-effective for large lists. AWeber charges per-subscriber, so costs would skyrocket. Brevo is the clear choice for scale.
Does Brevo offer transactional email like AWeber?
Brevo provides transactional email via SMTP and API, whereas AWeber does not offer dedicated transactional email features. For developers needing order confirmations or password resets, Brevo is better.
Can I use AWeber and Brevo together?
Yes, but there is no native sync. You could use Zapier to connect them, but maintaining two platforms can be redundant. Most users choose one based on their primary need (email-first vs multichannel).
Which tool has better deliverability: AWeber or Brevo?
Both platforms have strong sender reputations. AWeber is known for high inbox placement for small senders, while Brevo's infrastructure (used by large transactional senders) also performs well. No public benchmark gives a definitive edge.
Are there any hidden fees with AWeber or Brevo?
AWeber's pricing is transparent except for potential overage charges if you exceed subscriber limits (you'll be prompted to upgrade). Brevo charges extra for SMS credits, WhatsApp messages, and additional email blocks. Both are upfront about add-ons.
Last reviewed: May 12, 2026