AWeber vs Brevo
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | AWeber | Brevo |
|---|---|---|
| Pricing | Free up to 500 subscribers; paid from $12.50/mo (billed annually) | Free up to 300 emails/day; paid from $25/mo |
| Email-only AI assistant | Newsletter Assistant (AI drafting) launched 2025-05-14 | Aura Marketing Agent for AI copy and send-time optimization |
| Multichannel (SMS, WhatsApp, Push) | Web push notifications only | SMS, WhatsApp (now on Pro+), push, live chat, loyalty |
| CRM & Sales Pipelines | No CRM pipeline functionality | Built-in CRM, deals, pipelines (Aura Sales Assistant) |
| Top Integrations | Shopify, WooCommerce, WordPress, Zapier, Salesforce | Shopify, WordPress, Stripe, Zapier, Salesforce, HubSpot |
| AI Data Analysis | Not available | Aura Data Analyst (plain-language queries, visual insights) launched 2025-05-26 |
Brevo wins for businesses wanting an all-in-one marketing, CRM, and multichannel platform with AI across the board. AWeber is better for email-first solopreneurs who need simplicity and a generous free plan. Choose Brevo if you need SMS, WhatsApp, pipeline management, or AI data analysis; choose AWeber if you only want affordable email with basic automation.
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Who should pick which
- Solo founder needing CRM + multichannel outreachPick: Brevo
Brevo bundles email, SMS, WhatsApp, and a sales CRM with AI lead enrichment (Aura Sales Assistant) – ideal for closing deals without juggling multiple tools.
- Blogger growing newsletter with AI helpPick: AWeber
AWeber's Newsletter Assistant (May 2025) drafts emails easily, its free plan hosts up to 500 subs, and landing pages are included – simple and affordable.
- Ecommerce store needing abandoned cart recovery across channelsPick: Brevo
Brevo integrates with Shopify/WooCommerce and supports SMS, WhatsApp, push, and loyalty programs to re-engage shoppers on multiple touchpoints.
- Marketer wanting AI-driven data insightsPick: Brevo
Aura Data Analyst (May 2025) lets you ask plain-language queries for visual campaign insights – AWeber lacks any AI data analysis.
- Non-technical creator who values simplicity above allPick: AWeber
AWeber's interface is beginner-friendly, automation is straightforward, and 24/7 support is included even on free – no CRM complexity.
Frequently Asked Questions
AWeber vs Brevo: which should you choose?
Brevo wins for businesses wanting an all-in-one marketing, CRM, and multichannel platform with AI across the board. AWeber is better for email-first solopreneurs who need simplicity and a generous free plan. Choose Brevo if you need SMS, WhatsApp, pipeline management, or AI data analysis; choose AWeber if you only want affordable email with basic automation.
Does Brevo or AWeber offer WhatsApp messaging?
Brevo offers WhatsApp on Professional and higher plans (as of Oct 2024). AWeber does not support WhatsApp.
Which tool has a better free plan?
AWeber's free plan supports up to 500 subscribers with unlimited emails. Brevo's free plan is limited to 300 emails per day with a daily contact limit.
Can I build a CRM pipeline with AWeber?
No. AWeber lacks CRM functionality. Brevo includes custom pipelines and deal management with AI enrichment.
Do both tools have AI writing assistants?
Yes. AWeber launched its Newsletter Assistant in May 2025. Brevo's Aura Marketing Agent provides AI copywriting and send-time optimization.
Which platform is better for abandoned cart recovery?
Brevo supports email, SMS, WhatsApp, and push notifications – better multichannel recovery. AWeber only does email and push.
What integrations do they share?
Both integrate with Shopify, WooCommerce, WordPress, Zapier, and Salesforce. Brevo adds Stripe, HubSpot, Pipedrive, Magento, PrestaShop.
Can I use Brevo for transactional emails?
Yes – Brevo provides SMTP relay and API for transactional emails. AWeber does not offer transactional email.
Does AWeber have A/B testing?
Yes, but only on the Plus plan. Brevo offers A/B testing on Professional and above.
More AWeber or Brevo comparisons
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MailerLite wins for versatility and modern monetization. With a larger free tier (1,000 subs), built-in website and blog tools, plus new revenue features (digital products, paid newsletters, appointme
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Last reviewed: May 12, 2026