Brevo is live · free plan, paid from $97/yr · last verified 13 Nov 2026 · viability healthy
Brevo
Brevo bundles email, SMS, WhatsApp, push, live chat, phone, CRM and loyalty in one login, with Aura AI agents built in.
For consumer-facing SMBs and ecommerce teams that want one login for email, SMS, WhatsApp, push, chat and loyalty, Brevo is a defensible default — it beats Mailchimp on channel breadth per dollar and bundles Aura AI agents rather than upselling them. Be precise about the ladder: multi-user seats, WhatsApp and push start at Professional ($499/mo, quoted on the pricing page, or $5,389/yr), so small teams expecting those on Standard ($18/mo billed annually, or $194/yr) will be disappointed. Predictive ecommerce segmentation still points to Klaviyo, and B2B pipeline depth to HubSpot.
Verdict generatedVerified 17h ago · liveness 86/100 · cite: rightaichoice.com/tools/brevo
- SMBs that want email, SMS, WhatsApp, push, chat and CRM under one login
- Ecommerce and retail brands running cart recovery, AI recommendations and loyalty
- Restaurants and service businesses digitizing a loyalty card program
- Marketing teams migrating off Mailchimp that need multichannel sends and Aura AI
- B2B revenue teams that need HubSpot-grade custom objects and forecasting depth
- Ecommerce marketers whose core need is Klaviyo-level predictive segmentation
- Small teams that need multi-user seats on a Standard-tier budget
We scan live Reddit threads, YouTube comments, X posts, G2 reviews and other communities — and hand you an honest verdict in under a minute.
- Honest verdict, not marketing
- Real pros & cons from real users
- Attributed quotes with receipts
3 free scans · no card needed
Skip Brevo if you need multi-user seats, WhatsApp or web/mobile push at a small-team budget — those appear only at Professional, quoted at $499/mo (or $5,389/yr), far above the $18/mo billed annually Standard tier.
SMS credits are sold separately from your plan, so every SMS campaign and transactional text adds cost on top of the subscription.
Free and Starter ($9/mo billed annually, $97/yr) sit at the bottom of the market for a first email list and undercut Mailchimp's entry tiers. Standard ($18/mo billed annually) is where automation and A/B testing arrive and stays cheap for small senders. Professional at $499/mo (or $5,389/yr) is priced for teams, not solo operators — compare it against Klaviyo and HubSpot bundles before assuming the ladder stays cheap.
In short
Brevo — Brevo bundles email, SMS, WhatsApp, push, live chat, phone, CRM and loyalty in one login, with Aura AI agents built in. Best for SMBs that want email, SMS, WhatsApp, push, chat and CRM under one login, Ecommerce and retail brands running cart recovery, AI recommendations and loyalty, Restaurants and service businesses digitizing a loyalty card program. Free to start; paid plans from $97/yr.
What is Brevo?
Brevo — Brevo bundles email, SMS, WhatsApp, push, live chat, phone, CRM and loyalty in one login, with Aura AI agents built in. Best for SMBs that want email, SMS, WhatsApp, push, chat and CRM under one login, Ecommerce and retail brands running cart recovery, AI recommendations and loyalty, Restaurants and service businesses digitizing a loyalty card program. Free to start; paid plans from $97/yr.
Brevo is a multichannel marketing, CRM and transactional messaging platform aimed at entrepreneurs, small businesses, and ecommerce and retail brands. Instead of buying a mailer, an SMS vendor and a helpdesk separately, you get email, SMS, WhatsApp, web and mobile push, live chat, chatbot, VoIP phone and a Mobile Wallet loyalty card in one account — the homepage cites 600,000+ customers and a 4.5 user rating. Campaign tooling covers a drag-and-drop editor, industry templates, an AI content generator for subject lines and copy, forms, landing pages, and segmentation on demographics, website activity, campaign engagement and custom events. Standard adds unlimited multi-step automation, A/B testing, click heatmaps plus geography and device reports, AI send-time optimization, and web and event tracking. Professional adds WhatsApp, popups, web and mobile push, 10 included seats, contact scoring with RFM and CLV, advanced ecommerce features (AI product recommendations, back-in-stock alerts, coupons) and AI segmentation. Enterprise layers on multi-account management, custom objects, the Brevo Mobile Wallet, a custom loyalty engine, custom data integrations via connectors or SFTP, a dedicated IP and SSO/SAML. Aura AI agents run across the product: a Marketing Agent for copy, auto-segmentation, send-time optimization and dynamic product recommendations; a Sales Assistant that enriches contacts, automates deal creation and drafts sales email; a Data Analyst that answers plain-language data questions; and a Conversations Agent that summarizes live chats and drafts replies. Brevo also documents MCP support so you can manage campaigns and contacts from ChatGPT and Claude. Transactional email, SMS and WhatsApp go out via SMTP relay and an open API, and the vendor says it connects to 150+ tools including Shopify, WordPress, Stripe and Zapier. Brevo positions itself against Mailchimp rather than HubSpot: pipelines and sales automation exist, but the depth is SMB-scale, not B2B revenue-ops scale.
Key features
- Drag-and-drop email editor with responsive industry templates
- AI content generator for subject lines, email copy and tone
- MCP for ChatGPT and Claude to manage campaigns and contacts
- Unlimited multi-step marketing automation workflows (Standard and up)
- Advanced segmentation on demographics, website activity, engagement and custom events
- Web and event tracking to trigger messages and refine segments
- A/B testing for subject lines and content variants (Standard and up)
- Click heatmaps plus geography and device reporting
- AI send-time optimization per contact
- Landing pages and branded lead-capture forms
- SMS campaigns and transactional SMS (credits sold separately)
- WhatsApp campaigns and transactional WhatsApp (Professional and up)
- Web and mobile push notifications plus popups (Professional and up)
- Live chat, chatbot, VoIP phone and meetings
- Loyalty program with Mobile Wallet cards and custom points, tiers and rewards (Enterprise)
Behind the verdict
Brevo's pitch is consolidation, and the pricing page backs it up: one account covers email marketing, transactional email and SMS via SMTP relay and API, WhatsApp, web and mobile push, live chat, chatbot, VoIP phone, meetings, and a Mobile Wallet loyalty card. For a restaurant chain or a mid-sized online store, that replaces three or four vendor contracts and one contact database. Where it earns its keep day to day: the drag-and-drop editor and industry templates get a first campaign out without a designer; segmentation filters on demographics, website activity, campaign engagement and custom events; Standard turns on unlimited multi-step automation, A/B testing, click heatmaps, geography and device reports, and AI send-time optimization. The Aura agent set is genuinely spread across the product rather than bolted onto one screen — a Marketing Agent for copy and dynamic product recommendations, a Sales Assistant that enriches contacts and drafts sales email, a Data Analyst that answers plain-language questions, and a Conversations Agent that summarizes live chats. MCP support for ChatGPT and Claude is unusual at this price point and useful if your team already works inside those tools. Where you will feel the ladder: Starter ($9/mo billed annually, or $97/yr) is explicitly "best for single users," so seats only appear at Professional, and the pricing page lists multi-user access as 10 included seats there. WhatsApp, popups and push are also Professional-tier items. The pricing page quotes Professional at $499 per month (or $5,389 per year) — a step change, not an increment, from the $18/mo Standard tier, so teams that outgrow Standard should model that jump before committing. Enterprise is contact-sales and aimed at companies with 1M+ contacts: multi-account management, custom objects, the Mobile Wallet, a custom loyalty engine, connectors or SFTP data sync, dedicated IP and SSO/SAML. Honest gaps: Brevo names its Aura agents but does not disclose the underlying models, so the LLMs behind the AI features aren't auditable. SMS credits are sold separately, per the pricing page, so SMS volume sits on top of the subscription. Predictive ecommerce segmentation is shallower than Klaviyo's, and the sales pipeline is SMB-scale rather than HubSpot-grade custom objects and forecasting. If your growth motion depends on predictive LTV modelling or multi-touch B2B revenue attribution, buy the specialist. If you want one login, one contact database and channel breadth per dollar, Brevo is the more rational default.
Models under the hood
as of 2026-11-08
Limitations
- Brevo names its Aura AI agents on the site but does not disclose the underlying third-party models, so the LLMs powering AI features are not auditable.
- SMS credits are sold separately (stated on the pricing page), meaning SMS volume is an added cost on top of subscription.
- WhatsApp, popups and web/mobile push notifications are listed under Professional rather than on the Free or Starter plans, and Starter is positioned for single users, so seats only arrive at Professional (quoted at $499/mo, or $5,389/yr).
- That step from Standard ($18/mo billed annually) to Professional is steep for a small team.
- Ecommerce predictive segmentation is shallower than Klaviyo's, and sales pipeline depth is SMB-scale rather than HubSpot-grade.
as of 2026-11-13
Researching Brevo? Get your full AI stack in 60 seconds.
Free, no signup — tell us your goal and get tools matched to your budget & existing stack.
Is Brevo still active?
Brevo is live · free plan, paid from $97/yr · last verified 13 Nov 2026 · viability healthy.
Viability score
How well maintained and how widely used is Brevo? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: November 2026
How we score →What do users say about Brevo?
What people actually say about Brevo — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
ResearchedDiscussed by users across 6 sources (Hacker News, YouTube, App Store, Bluesky, GitHub, Lemmy) · researched Nov 7, 2026.
Weighted by the 77 posts each of 6 sources contributed.
- +Free tier is genuinely usable for solo projects and bootstrappers on a budget
- +Transactional email lands reliably in Gmail and Microsoft 365 inboxes
- +Runs several separate newsletters from a single account, unlike Mailchimp
- +EU-hosted option preferred by 'buy local' European founders alongside Hetzner and Mollie
- +Sensible replacement since SendGrid retired its free plan under Twilio
- −Support has no phone or live chat, only circular AI email replies
- −Supply-chain attack in 2026 injected malware into customer sites via SAML
- −Mobile and iPad apps are glitchy, slow, and sometimes show blank screens
- −Blind link rewriting and tracking turned on by default spooked at least one user
- −MCP server can't send a transactional email and ships an admin token
- • SMS and WhatsApp credits are sold separately on top of any plan
- • Free tier's 300/day cap forces an upgrade sooner than 'unlimited contacts' implies
- • MCP/API admin tokens can drive spend with no built-in guardrails
How we verified this
Every listed fact about Brevo — pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 13 Nov 2026. Analysis is drafted with AI models and checked against our editorial standards before publishing; see how we verify.
Verification history
We have re-verified Brevo 22 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed switching in, hidden costs, who should skip it, description, limitations, pricing fit, switching out, our verdict, setup time, pricing tiers
- — changed switching out, setup time, integrations, switching in, limitations, description, who should skip it, hidden costs, pricing fit, summary
- — changed switching in, pricing fit, summary, features, hidden costs, setup time, who should skip it, description, limitations, switching out
- — changed pricing page, limitations
- — changed summary, limitations, switching in, switching out, who should skip it, features, description, pricing fit, hidden costs, setup time
- — changed switching in, pricing fit, summary, our verdict, who it suits, features, who should skip it, hidden costs, limitations, pricing tiers, description, setup time, switching out
Showing the 6 most recent of 22 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Brevo cost in 2026?
Brevo: Free to start; paid plans from $97/yr. Pricing last verified 13 Nov 2026.
Plans compared
Every published Brevo tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Free | Free | — | Individuals and solopreneurs building an online presence who want to test Brevo's editor and AI copy tools before spending anything.Adds: Free entry point — no credit card required, but sends carry a Brevo logo and features are limited before upgrading. |
| Starter | $97/yrVendor: “$9/mo billed annually ($97/yr)” | yearly | A single user starting out with email and multichannel marketing who sends a few thousand emails a month and wants email support in 6 languages.Adds: Adds 5,000 emails per month, no Brevo logo, templates, the AI content generator, MCP for ChatGPT and Claude, advanced segmentation and forms over Free. |
| Standard | $194/yrVendor: “$18/mo billed annually ($194/yr)” | yearly | Small businesses ready to automate and A/B test campaigns, with a marketer who can design multi-step journeys and read heatmap reports.Adds: Adds unlimited multi-step automation, A/B testing, click heatmaps with geography and device reports, AI send-time optimization, web and event tracking, and 1 landing page. |
| Professional | $5,389/yrVendor: “$499/mo (or $5,389/yr)” | yearly | Teams running data- and AI-driven growth across channels — ecommerce marketers who need WhatsApp, push and contact scoring with 10 seats.Adds: Adds WhatsApp, popups and web/mobile push, 10 seats, contact scoring with RFM and CLV, advanced ecommerce AI, AI segmentation, the AI Data Analyst, and phone plus Deliverability Specialist support (3 hours/year). |
| Enterprise | Custom | quote | Companies with 1M+ contacts that need multi-brand accounts, custom objects, a custom loyalty engine, SSO/SAML and a dedicated IP.Adds: Adds multi-account management, custom objects, the Brevo Mobile Wallet, a custom loyalty engine, custom data integrations via connectors or SFTP, dedicated IP, SSO/SAML and tailored onboarding. |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Brevo's pricing actually pencils out — and where peers do it cheaper.
Free and Starter ($9/mo billed annually, $97/yr) sit at the bottom of the market for a first email list and undercut Mailchimp's entry tiers. Standard ($18/mo billed annually) is where automation and A/B testing arrive and stays cheap for small senders. Professional at $499/mo (or $5,389/yr) is priced for teams, not solo operators — compare it against Klaviyo and HubSpot bundles before assuming the ladder stays cheap.
Has Brevo's pricing changed?
No plan price for Brevo has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Brevo?
Pick Brevo if you are SMBs that want email, SMS, WhatsApp, push, chat and CRM under one login, Ecommerce and retail brands running cart recovery, AI recommendations and loyalty, Restaurants and service businesses digitizing a loyalty card program, Marketing teams migrating off Mailchimp that need multichannel sends and Aura AI.
Look elsewhere if you are B2B revenue teams that need HubSpot-grade custom objects and forecasting depth, Ecommerce marketers whose core need is Klaviyo-level predictive segmentation, Small teams that need multi-user seats on a Standard-tier budget, Single-user solopreneurs who only need a bulk email sender.
Skip it if Skip Brevo if you need multi-user seats, WhatsApp or web/mobile push at a small-team budget — those appear only at Professional, quoted at $499/mo (or $5,389/yr), far above the $18/mo billed annually Standard tier.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Brevo actually fits — and what changes day-one when you adopt it.
Connect Shopify, build a Standard-tier automation for abandoned carts, add back-in-stock alerts once on Professional, and track revenue per email with click heatmaps and device reports.
Outcome: Cart recovery and back-in-stock emails run from one contact database instead of a bolt-on app, and you can see which devices and geographies convert.
Move the paper loyalty card into the Brevo Mobile Wallet on Enterprise, link points, tiers and rewards to customer data, then send wallet notifications for repeat visits.
Outcome: Loyalty data lives next to campaign and purchase history, so repeat-visit nudges go out to the right segment instead of the whole list.
Wire up the SMTP relay or open API for order confirmations and password resets, keep marketing campaigns in the same account, and pull campaign or contact changes from ChatGPT via MCP.
Outcome: One vendor for transactional and marketing sends, with API docs and SDKs to build against rather than two sets of keys and two billing relationships.
Use cases
- Automate abandoned-cart recovery and back-in-stock alerts for an online store
- Run email, SMS, WhatsApp and push campaigns from a single contact database
- Build lead-capture forms and landing pages that trigger follow-up sequences
- Send transactional email and SMS from your own app via SMTP relay or API
- Score contacts on engagement, purchases and RFM/CLV to trigger targeted automations
- Digitize a loyalty program with mobile wallet cards for restaurants and retail
- Use Aura AI to generate campaign copy, suggest segments and answer data questions
- Manage Brevo campaigns and contacts from ChatGPT or Claude via MCP
Setup time & first value
How long it actually takes to get something useful out of Brevo — broken out by persona, not the marketing-page minute.
A solo sender can get a first campaign out the same day on Starter ($9/mo billed annually) using the drag-and-drop editor and templates. Teams moving to Standard automation should budget a few days for segment and workflow design. Professional or Enterprise rollouts — WhatsApp, push, loyalty, custom objects, SSO and dedicated IP — need a scoping pass before go-live.
Switching to or from Brevo
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Mailchimp: Brevo publishes a dedicated migration guide, and contact lists plus segments import into Brevo's demographic, engagement and custom-event filters.
- →From a standalone SMTP provider: point transactional sends at Brevo's SMTP relay or open API and keep marketing campaigns in the same account.
- →From separate SMS/WhatsApp vendors: consolidate channel sending into Brevo, noting SMS credits are sold separately from the subscription.
- ↗To Klaviyo: export contacts and engagement history, then rebuild predictive segmentation and flows natively, since Brevo's ecommerce AI segmentation is shallower.
- ↗To HubSpot: export contact and deal data and rebuild pipelines, custom objects and forecasting at the depth Brevo's SMB-scale sales tools do not reach.
- ↗To Mailchimp: export lists and segments; expect to lose the bundled SMS, WhatsApp, push, chat and loyalty channels that come from one Brevo login.
Resources & guides
- Resourcebrevo.com
Email & SMS Marketing, CRM & Automation Platform
Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.
- Resourcebrevo.com
Business & Marketing Resources
Explore our ebooks, webinars, and other educational content designed to elevate your marketing strategy and drive business growth.
- Resourcebrevo.com
Brevo Blog | Email & Digital Marketing
Expert advice on digital marketing. Email marketing, ecommerce marketing, growth marketing, marketing automation, inbound marketing, and more.
- Resourcebrevo.com
Product Updates & Releases
Read about Brevo's latest product updates and releases.
- Resourcebrevo.com
Api Docs
Helpful link from brevo.com
- Resourcebrevo.com
Marketing and CRM Glossary
Your go-to resource on all things customer relationship management. Brush up on the most commonly used terms in marketing, sales & CRM.
Tutorials & Learning
Brevo Complete Course for Beginners Step by Step
Speak About Digital
Brevo Tutorial für Anfänger - das beste CRM & Marketing Tool in 2026?
Vincent Benedikt
Tutoriel Brevo : Le guide pour démarrer vos campagnes emailing et vos newsletters
Loïc Frissard - Digitiz
YouTube returned 6 videos for “Brevo”, and we withheld 3: 3 could not be judged, because “Brevo” is a single word that other videos use for other things. Showing the 3 we can prove are about Brevo.
What are the best Brevo alternatives?
The closest alternatives to Brevo we list are Mailchimp, Klaviyo and Kit (formerly ConvertKit). Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Mailchimp | Freemium | Pricing not published | — |
| Klaviyo | Freemium | Pricing not published | — |
| Kit (formerly ConvertKit) | Freemium | Pricing not published | — |
Alternatives to Brevo
View all
Mailchimp
Email and SMS marketing with AI drafting, always-on automations and 300+ integrations.
Klaviyo
Klaviyo is a B2C CRM where Composer, an AI marketing agent, plans campaigns from your customer data and Customer Agent fields support tickets.
Kit (formerly ConvertKit)
Email marketing and commerce built for creators — automations, paid newsletters, sponsorship matching and AI workflows
Tools that pair well with Brevo
Common stack mates teams adopt alongside Brevo, with the specific reason each pairing earns its keep.
Mailchimp
Email and SMS marketing with AI drafting, always-on automations and 300+ integrations.
Klaviyo
Klaviyo is a B2C CRM where Composer, an AI marketing agent, plans campaigns from your customer data and Customer Agent fields support tickets.
Kit (formerly ConvertKit)
Email marketing and commerce built for creators — automations, paid newsletters, sponsorship matching and AI workflows
Brevo vs its closest rival
Brevo's closest head-to-head is with Aweber.
Our Brevo vs Aweber verdict written May 12, 2026 is more than 90 days old, so it is being re-reviewed against current data and is not shown.
Head-to-head comparisons
Frequently asked questions
Best-of guides
For makers of Brevo
- Get a Verified Listing for Brevo ($39): a written decision within 1 working day.
- Free listing for another tool: Free reviews are decided in order, within 3 weeks of the review starting.
Used Brevo? Help shape our editorial sentiment research.