Zapier is live · free plan, paid from $160/yr · last verified 13 Nov 2026 · viability healthy
Zapier
Zapier connects 9,000+ apps to Claude, ChatGPT, Cursor and Gemini Enterprise through one governed MCP server.
Pick Zapier when the blocker is governance and app coverage, not raw logic. IT gets one auth layer, one tool-call history across Claude, ChatGPT, Cursor and Gemini Enterprise, and a per-server managed mode that locks the exact Slack channel an agent may post to before it runs. Pass if you need millions of cheap monthly tasks — price Make and n8n there. Pass too if you need Next Gen Zaps in production today; they are still early access.
Verdict generatedVerified 19h ago · liveness 87/100 · cite: rightaichoice.com/tools/zapier
- IT leaders rolling out governed AI agents with one tool-call history
- RevOps and marketing teams automating lead capture, enrichment and campaign reporting
- Support teams routing and auto-responding to tickets
- Non-technical professionals who want a working automation without code
- Workflows needing true real-time or sub-second execution
- Teams requiring on-premise or air-gapped deployment — Zapier is cloud-only
- High-volume trigger scenarios where per-task cost outruns Make or n8n
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Skip Zapier if you need on-premise or air-gapped deployment, sub-second real-time execution, or millions of tasks a month at the lowest per-task price — Make and n8n beat it there.
Advanced-model AI by Zapier runs cost 3 tasks per run and Premium runs cost 5, so heavy AI steps drain a monthly task allowance fast
Free plus Professional from $19.99/month covers a solo operator or small team; Team from $69/month adds 25 users, shared app connections and SAML SSO; Enterprise is quoted and carries the company-owned connections and workflow governance. At high monthly task volume Make and n8n undercut Zapier per task, and separate Agents ($400 billed annually, $33.33/month) and Chatbots subscriptions stack on top of your plan.
In short
Zapier — Zapier connects 9,000+ apps to Claude, ChatGPT, Cursor and Gemini Enterprise through one governed MCP server. Best for IT leaders rolling out governed AI agents with one tool-call history, RevOps and marketing teams automating lead capture, enrichment and campaign reporting, Support teams routing and auto-responding to tickets. Free to start; paid plans from $160/yr.
What is Zapier?
Zapier — Zapier connects 9,000+ apps to Claude, ChatGPT, Cursor and Gemini Enterprise through one governed MCP server. Best for IT leaders rolling out governed AI agents with one tool-call history, RevOps and marketing teams automating lead capture, enrichment and campaign reporting, Support teams routing and auto-responding to tickets. Free to start; paid plans from $160/yr.
Zapier is a no-code automation platform that moves data and triggers actions across 9,000+ apps. A Zap fires on a trigger, then runs steps with filters, branches and AI fields that decide the path. The product now centres on coordinating AI agents as much as classic trigger-action flows. Since 19 October 2026 you can point Claude, ChatGPT, Cursor and other AI tools at a single Zapier MCP server so they share the same apps, actions, skills and settings, with every tool call landing in one history. Gemini Enterprise joined the connector list on 28 September 2026 and each successful tool call there uses two tasks. Governance is the sales angle: granular permissions per team member across 66,000+ triggers and actions, and Enterprise admins can create company-owned app connections and share them without personal credentials (23 September 2026). Since 14 September 2026 you choose per server between agentic mode, where the agent finds its own tools, and managed mode, where you pick fixed actions and lock field values such as the Slack channel a message posts to. Supporting products do real work: Tables stores structured data your Zaps read and update, Forms captures inputs that trigger workflows, Canvas maps processes visually, Agents run automated behaviours and Chatbots answer customer questions. Next Gen Zaps, in early access, add advanced logic, flexible building and automatic recovery when something breaks. Free covers 100 tasks/month with unlimited Zaps, Tables and Forms; Professional starts at $19.99/month. Zapier sits above raw-logic tools like Make and n8n on app breadth and governance, and below them on per-task economy at high volume.
Key features
- Connect 9,000+ apps through pre-built integrations
- Run Zapier MCP tool calls from Claude, ChatGPT, Cursor, Gemini Enterprise and 230+ other AI tools
- Share one Zapier MCP server across multiple AI clients with unified tool-call history
- Choose agentic mode (agent finds its own tools) or managed mode (fixed actions) per MCP server
- Lock field values per tool, such as the Slack channel a message posts to
- Secure MCP connection with no passwords or API keys
- Granular permissions per team member across 66,000+ triggers and actions
- Company-owned app connections shared with people and teams (Enterprise)
- Multi-step Zaps with logic branches, filters and AI fields
- AI by Zapier steps that call app actions, knowledge sources or web browsing as tools
- Require approval before an AI step runs a tool that creates, updates or deletes data
- Next Gen Zaps with advanced logic and automatic recovery (early access)
- Export task usage history as CSV for up to 12 completed billing periods (open beta)
- Tables for structured data your Zaps read and update
- Forms to capture inputs that trigger workflows
Behind the verdict
Zapier's 2026 story is less about trigger-action plumbing and more about being the place where agents are allowed to act. The 19 October 2026 changelog made the MCP server multi-client: Claude, ChatGPT, Cursor and other AI tools can share one server, so they inherit the same apps, actions and settings, and every tool call from every client lands in one history. That single audit trail is the feature IT actually buys. Control is unusually concrete for this category. The 14 September 2026 release lets you switch each MCP server between agentic mode (the agent finds and runs tools on its own) and managed mode (you pick the actions and lock field values, such as the Slack channel a message posts to). On Enterprise, the 23 September 2026 update adds company-owned app connections an admin creates once and shares with people or teams, so members work in Zaps without their own credentials and access is pulled from one place when someone leaves. Permissions are scoped per team member across 66,000+ triggers and actions. Where the arithmetic bites is tasks. AI steps spend them faster: an Advanced-model AI by Zapier run costs 3 tasks, a Premium run 5, and a Premium run calling two tools 15; runs pause at 75 tasks unless you raise the limit to 500. Agents and Chatbots are separate subscriptions with their own activity quotas, and the usage CSV export from 14 October 2026 is open beta on Free, Professional and Team monthly-limit plans only — it is not available on Enterprise plans or plans with an annual task limit. Supporting products are not filler. Tables holds structured data your Zaps read and update, Forms captures inputs that trigger workflows, Canvas maps processes visually, and an 11 August 2026 changelog added Airtable record import into Tables without changing the source base. Next Gen Zaps remain early access, so do not plan production on them yet. Zapier is cloud-only, which rules it out for air-gapped buyers; deep nested branching and sub-second execution are also not what it is for.
Models under the hood
as of 2026-11-13
Limitations
- Task-based usage is the cost model, and AI steps spend tasks faster: an Advanced-model AI by Zapier run costs 3 tasks, a Premium run 5, and a Premium run that calls two tools costs 15.
- Runs pause at 75 tasks unless you raise the limit to 500.
- Agents and Chatbots are separate subscriptions with their own activity quotas.
- Next Gen Zaps, with advanced logic and automatic recovery, are early access.
- Usage CSV export is open beta and isn't available on Enterprise plans or plans with an annual task limit.
- Zapier is cloud-only.
- On MCP, skills only work in agentic mode, so a server in managed mode shares its apps and actions but not its skills.
as of 2026-11-05
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Is Zapier still active?
Zapier is live · free plan, paid from $160/yr · last verified 13 Nov 2026 · viability healthy.
Viability score
How well maintained and how widely used is Zapier? Built from what the vendor actually publishes (docs, changelog, tutorials, integrations, pricing), whether the site is live, and how much real users discuss it. How we calculate this
Last calculated: November 2026
How we score →What's new in Zapier
Checked 8 days agoAcross the latest 5 updates: 5 feature updates.
Use one Zapier MCP server across all your AI tools
Claude, ChatGPT, Cursor and other AI tools can share a single Zapier MCP server with the same apps, actions, skills and settings, with every tool call landing in one history.
Export your Zapier usage history as a CSV
Download task usage for up to your last 12 completed billing periods from the Usage insights tab. Open beta on Free, Professional and Team monthly-limit plans; not on Enterprise or annual-limit plans.
Connect Gemini Enterprise to 9,000+ apps with Zapier MCP
Gemini Enterprise can now reach 9,000+ apps through Zapier MCP with selected actions, and each successful tool call uses two tasks.
Give your team company-owned app connections
Enterprise admins create a company-owned connection once and share it with people or teams so members use the app in Zaps without their own credentials.
Choose agentic or managed mode for each Zapier MCP server
Switch a server between agentic mode, where the agent finds and runs tools itself, and managed mode, where you pick fixed actions and lock field values.
What do users say about Zapier?
What people actually say about Zapier — is it worth it?
We ran a structured research pass across product reviews, community discussions, and post-purchase forum threads to surface the patterns vendors won't publish themselves. Below: the recurring strengths, the hidden costs people mention most, and the cohort that consistently regrets adopting this tool.
ResearchedDiscussed by users across 5 sources (Hacker News, Product Hunt, Bluesky, Stack Overflow, Lemmy) · researched Nov 7, 2026.
Weighted by the 84 posts each of 5 sources contributed.
- +No programming background required — non-technical users build usable Zaps within minutes
- +Spreads 9,000+ app integrations, by far the broadest catalog versus Make and n8n
- +MCP server gives Claude, ChatGPT, Cursor and Gemini shared tool access from one place
- +Granular per-member permissions and locked field values make enterprise rollout defensible
- +Support replies fast, with users repeatedly reporting quick responses to basic questions
- −Task-based billing burns fast — every successful action counts, not every run
- −Free tier's 100 tasks/month is exhausted within days of active use
- −Extensive users find the pricing model unfriendly compared to Make and n8n
- −Multi-step Zaps can grow expensive and cost is hard to forecast
- −Maintenance overhead climbs as workflows mature, per RevOps users
- • Task consumption inflates fast on multi-step Zaps — a 10-step flow costs differently than users expect
- • Gemini Enterprise MCP tool calls each burn two tasks, quietly doubling cost there
- • Business plans get expensive once volume requires upgrading past Professional
- • Migration cost is real for teams that eventually leave for n8n — one bakery paid €1,200 to switch
How we verified this
Every listed fact about Zapier — pricing, features, links, status — is re-read from the vendor's own pages by our verification pipeline and each change is logged with a date; the last pass ran on 13 Nov 2026. Analysis is drafted with AI models and checked against our editorial standards before publishing; see how we verify.
Verification history
We have re-verified Zapier 128 times since . Each pass re-reads the vendor's own pages and re-checks every listed field against that evidence; passes where nothing had changed are marked as such.
- — changed summary, limitations, switching in, use cases, hidden costs, switching out, description, models, who should skip it, features, who it suits, pricing tiers, our verdict, pricing fit, setup time, pricing page
- — changed who should skip it, summary, integrations, pricing tiers, description, our verdict, who it suits, features
- — changed models, limitations, pricing tiers, who should skip it, description, features, setup time, summary, pricing fit, use cases, our verdict, hidden costs, switching in, switching out
- — changed pricing page
- — changed our verdict, summary, pricing tiers, description, features, who should skip it, limitations, platforms
- — changed description, pricing tiers, models, features, setup time, switching out, summary, switching in, our verdict, who should skip it, hidden costs, limitations, pricing fit
Showing the 6 most recent of 128 verification passes.
Free to cite with attribution — this page re-verifies continuously.
How much does Zapier cost in 2026?
Zapier: Free to start; paid plans from $160/yr. Pricing last verified 13 Nov 2026.
Plans compared
Every published Zapier tier, its price as the vendor publishes it, who it fits, and what it adds over the tier below. The 12-month cost projection follows.
| Plan | Price | Billing | Who it's for |
|---|---|---|---|
| Free | Free | — | A solo operator testing whether automation fits before committing budget, capped at 100 tasks per monthAdds: Free entry point: unlimited Zaps, Tables and Forms, but two-step Zaps only |
| Professional | From $19.99/moVendor: “From $19.99/month” | monthly | One person or a small team running real workflows who needs multi-step logic and webhooksAdds: Adds multi-step Zaps, unlimited premium apps, webhooks, AI fields and conditional form logic |
| Team | From $69/moVendor: “From $69/month” | monthly | A department of up to 25 people who need shared Zaps and SSO for access controlAdds: Adds 25 users, shared Zaps and folders, shared app connections, SAML SSO and priority support |
| Enterprise | Custom | quote | IT organisations that must govern who an agent can act as across Salesforce and other systems of recordAdds: Adds company-owned app connections, permissions at app, action and connection level, and total visibility across workflow runs |
| Agents Free | Free | — | Someone testing Zapier Agents in the Chrome extension before paying for activity volumeAdds: Starting tier for Agents: 400 activities per month with live data sources and web browsing |
| Agents Pro | $400/yrVendor: “$400 billed annually ($33.33/month)” | yearly | A knowledge worker running an always-on assistant that hits the 400-activity ceiling quicklyAdds: Raises the Agents quota to 1,500 activities per month at $400 billed annually ($33.33/month) |
| Chatbots Free | Free | — | A small business curious about a website chatbot but not ready to pay for oneAdds: Starting tier for Chatbots: 2 chatbots on OpenAI's GPT-3.5 model, shareable by public link |
| Chatbots Pro | $160/yrVendor: “$160 billed annually ($13.33/month)” | yearly | A support or marketing team that needs a chatbot embedded on the site with its own knowledge sourceAdds: Up to 5 chatbots, your own API key for more AI models, 1 knowledge source and website embedding |
12-month cost
Project the real annual outlay, including the implied monthly cost when only an annual tier is published.
Vendor list price only. Add-on usage, seat overages, and contract minimums are surfaced under Hidden costs & gotchas.
Where the pricing makes sense
The company stage and team size where Zapier's pricing actually pencils out — and where peers do it cheaper.
Free plus Professional from $19.99/month covers a solo operator or small team; Team from $69/month adds 25 users, shared app connections and SAML SSO; Enterprise is quoted and carries the company-owned connections and workflow governance. At high monthly task volume Make and n8n undercut Zapier per task, and separate Agents ($400 billed annually, $33.33/month) and Chatbots subscriptions stack on top of your plan.
Has Zapier's pricing changed?
No plan price for Zapier has moved since we began logging in Aug 2026; the pricing page is re-read on every verification pass.
Who should pick Zapier?
Pick Zapier if you are IT leaders rolling out governed AI agents with one tool-call history, RevOps and marketing teams automating lead capture, enrichment and campaign reporting, Support teams routing and auto-responding to tickets, Non-technical professionals who want a working automation without code.
Look elsewhere if you are Workflows needing true real-time or sub-second execution, Teams requiring on-premise or air-gapped deployment — Zapier is cloud-only, High-volume trigger scenarios where per-task cost outruns Make or n8n, Buyers who need Next Gen Zaps in production today — still early access.
Skip it if Skip Zapier if you need on-premise or air-gapped deployment, sub-second real-time execution, or millions of tasks a month at the lowest per-task price — Make and n8n beat it there.
GeneratedReal-world workflow fit
Concrete scenarios for the personas Zapier actually fits — and what changes day-one when you adopt it.
Roll out one Zapier MCP server to Claude, ChatGPT and Cursor teams, switch it to managed mode, and lock the Slack channel each action may post to.
Outcome: Every agent tool call lands in one history, and agents can't post outside the channels you named.
Create a company-owned Salesforce connection on Enterprise, share it with the sales-ops team, and pull access from one place when a rep leaves.
Outcome: Reps use Salesforce in Zaps without personal credentials, and offboarding is a single revocation.
Build a multi-step Zap that captures form submissions, enriches the lead and posts a Slack alert, then try an AI by Zapier step with approval required before it updates the CRM record.
Outcome: Leads route without manual copying, and the AI step can't write to the CRM unchecked.
Use cases
- Point Claude, ChatGPT, Cursor and Gemini Enterprise at one MCP server so every tool call lands in a single history
- Lock the Slack channel an agent may post to before letting it run in managed mode
- Share a company-owned Salesforce connection with a team, then pull access when someone leaves
- Give an AI by Zapier step app actions and require approval before it updates a record
- Create Trello cards from new Gmail emails and notify your team in Slack
- Sync new Shopify orders to Google Sheets and send Slack notifications
- Onboard employees by auto-creating accounts across multiple apps
- Import an Airtable base into Zapier Tables and connect the records to workflows
Setup time & first value
How long it actually takes to get something useful out of Zapier — broken out by persona, not the marketing-page minute.
A single two-step Zap on Free takes minutes to first value. A governed MCP server shared across Claude, ChatGPT and Cursor is a same-day job for an admin who already holds Owner or Editor access. Enterprise company-owned connections and SSO rollouts typically run across an IT onboarding cycle rather than an afternoon.
Switching to or from Zapier
How to bring data in from common predecessors and how to get it back out — written for the switcher, not the buyer.
- →From Make: rebuild each scenario as a multi-step Zap with filters and branches, then move data into Zapier Tables
- →From n8n: recreate self-hosted workflows as Zaps and reattach app credentials through shared app connections
- →From Airtable: connect the base, choose a table, and import selected fields into a new Zapier Table without changing the source base
- ↗To Make: export task usage for the last 12 billing periods as CSV to size the move, then rebuild Zaps as scenarios with equivalent modules
- ↗To n8n: re-create high-volume Zaps as self-hosted workflows where per-task cost is the deciding factor
Integrations
Resources & guides
- Learnzapier.com
Zapier Guides
Educational resources to move your work forward. Discover guides on automation, AI strategy, lead management, marketing, and more.
- Resourcezapier.com
Productivity Tips & Workflow Automation Guides
Daily advice on productivity, workflow automation, company building, and how to get more done with less work.
- Resourcezapier.com
Help
Helpful link from zapier.com
- Tutorialzapier.com
Integrations, App and Software Automation | Automate With Zapier
Step-by-step walkthrough from zapier.com
- Resourcezapier.com
University
Helpful link from zapier.com
Tutorials & Learning
YouTube returned 6 videos for “Zapier”, and we withheld 6: 6 could not be judged, because “Zapier” is a single word that other videos use for other things. We are showing none, because we could not prove any of them are about Zapier.
Official links
What are the best Zapier alternatives?
The closest alternatives to Zapier we list are Make, n8n and Airtable. Ranked by direct product-type match, not category overlap.
| Alternative | Pricing | Starts at | Last verified |
|---|---|---|---|
| Make | Freemium | Pricing not published | — |
| n8n | Freemium | Pricing not published | — |
| Airtable | Freemium | Pricing not published | — |
Alternatives to Zapier
View all
Tools that pair well with Zapier
Common stack mates teams adopt alongside Zapier, with the specific reason each pairing earns its keep.
Make
Make is a visual automation canvas where branching workflows, AI agents and prompt-built scenarios run on the same map.
n8n
n8n is a visual workflow automation platform where AI agents and integrations run on a canvas you can read, trace, and audit.
Airtable
Airtable is the no-code relational database and AI app-building platform for governed business workflows.
Zapier vs its closest rival
Zapier's closest head-to-head is with Workato — If you're an enterprise wrestling with SAP-to-Salesforce data flows and need governed multi-agent orchestration, Workato is the heavyweight choice — its MCP Gateway and AIRO give IT teams control that Zapier can't match. But if you're a lean team that wants to connect 9,000 apps in minutes without a dedicated integration engineer, Zapier's freemium model and task-based pricing are unbeatable for speed and simplicity. Pick Workato for depth, Zapier for breadth and accessibility. For most buyers starting out, Zapier wins; for serious scale, Workato earns its price. Verdict generated
Head-to-head comparisons
Workato vs Zapier
If you're an enterprise wrestling with SAP-to-Salesforce data flows and need governed multi-agent orchestration, Workato is the heavyweight choice — its MCP Gateway and AIRO give IT teams control that Zapier can't match. But if you're a lean team that wants to connect 9,000 apps in minutes without a dedicated integration engineer, Zapier's freemium model and task-based pricing are unbeatable for speed and simplicity. Pick Workato for depth, Zapier for breadth and accessibility. For most buyers starting out, Zapier wins; for serious scale, Workato earns its price.
GeneratedLindy vs Zapier
If your pain is calendar chaos and a flooded inbox, Lindy feels like a personalized chief of staff at your fingertips—just text it. But if you live across dozens of business apps and need to automate lead routing, ticket creation, or data syncs, Zapier's 9,000+ integrations and visual workflow builder are unbeatable. Choose Lindy for conversational admin, Zapier for structured automation.
GeneratedIntegrately vs Zapier
If you're budget-driven and want automation live in minutes without configuration, Integrately's 1-click approach is unbeatable — especially with free custom automation building. If your team needs 9,000+ app support, AI agent orchestration, and enterprise-grade governance, Zapier is the safer bet despite the cost. Both are freemium, so start with Integrately for speed, Zapier for scale.
GeneratedComposio vs Zapier
If you're a developer embedding AI agents into your product and need deep, per-user integration control, Composio is the clear winner—its SDKs and MCP support let you ship fast without managing OAuth. If you're a non-technical business team looking to automate work across 9,000+ apps, Zapier's no-code platform is unrivaled. Pick the one that matches your team's skill and use case.
GeneratedMake vs Zapier
If you want visual control over complex, multi-step logic and have some technical comfort, Make is the better buy. If you prioritize sheer app count, minimal learning curve, and AI-assisted workflow generation, Zapier wins. Both are freemium, but Zapier's unified task pricing (post-2026) simplifies cost planning for AI-heavy usage.
GeneratedActivepieces vs Zapier
If you're AI-forward, cost-sensitive, or need on-prem compliance, Activepieces wins—it's cheaper, open-source, and ships built-in agent orchestration. But if you live off sheer app breadth (9,000+ integrations) and want enterprise polish with mature SLAs, Zapier is the safe bet. For most teams diving into AI automation today, Activepieces delivers more relevant value per dollar.
GeneratedPower Automate vs Zapier
If you live and breathe Microsoft 365 or need to automate legacy desktop apps via RPA, Power Automate is the natural fit—its Copilot authoring and process mining tools are unmatched in that ecosystem. But if you want a broader app ecosystem (9,000+) with purpose-built AI agents and a simpler per-task pricing model, Zapier is the more flexible, no-code choice for non-technical teams.
GeneratedN8n vs Zapier
If your automations touch sensitive internal systems, need self-hosting, or must be audited step by step with JS/Python escape hatches, n8n is the pick. If you want the widest app library and a single governed MCP server that Claude, ChatGPT, Cursor and Gemini Enterprise all share, Zapier is the pick. The split is essentially control versus breadth.
GeneratedFrequently asked questions
Categories
Best-of guides
For makers of Zapier
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