Make vs Zapier
Side-by-side comparison of features, pricing, and ratings
At a glance
| Dimension | Make | Zapier |
|---|---|---|
| Pricing | Free (1000 ops/mo) to $29+/mo for 10k+ ops | Paid: $29.99/mo (750 tasks) to custom Enterprise |
| App Integrations | 500+ pre-built connectors | 9,000+ apps |
| Visual Builder | Drag-and-drop visual scenario builder with routers, iterators | Zap builder with simple if-this-then-that logic, plus Canvas for planning |
| AI Capabilities | No native AI features | AI assistants (Agents, Chatbots, Copilot, MCP) |
| Complex Workflows | Advanced: routers, aggregators, sub-scenarios, error handling | Simpler: multi-step Zaps, Filters, Paths (limited branching) |
| Best For | Marketing teams, developers, data analysts needing complex automation | Sales, marketing, IT teams needing quick, wide app connectivity + AI |
Choose Make if you need powerful, visual logic with data transformation and error handling for complex workflows at a lower cost. Choose Zapier if you need the broadest app ecosystem (9000+) and built-in AI assistants, and your workflows are simpler or you're willing to pay for simplicity.
Feature-by-feature
Make excels in complex automation with its visual scenario builder offering routers, iterators, aggregators, and sub-scenarios—ideal for data-heavy ETL tasks and multi-branch logic. It includes detailed error handling, rollback, real-time logs, and data stores. Zapier, while simpler, offers a massive 9,000+ app library, making it the go-to for quick integrations with popular apps. Zapier also provides Tables for data storage, Forms for triggers, and Canvas for planning. Unique to Zapier are AI features: Agents, Chatbots, Copilot, MCP, and a Functions IDE for coding workflows. Make lacks native AI but offers deeper customization for technical users. For simple one-step actions, Zapier is faster; for complex, multi-step conditional workflows, Make is more flexible.
Pricing compared
Make offers a generous free plan (1000 operations/month) and paid plans starting at $29/month for 10,000 operations. Its pricing is based on operations, which can be more efficient for complex workflows that would consume multiple tasks in Zapier. Zapier starts at $29.99/month for 750 tasks (single operations) and scales steeply: $73.50 for 2,000 tasks, $145 for 10,000 tasks, and custom Enterprise. For high-volume simple automations, Zapier costs quickly add up. However, Zapier’s pricing includes AI features from the Team plan ($73.50/mo). Make’s price advantage is significant for heavy or complex automation, but Zapier’s breadth of integrations may justify the cost for some teams.
Who should pick which
- Marketing team automating lead generationPick: Make
Make's visual builder can handle complex lead routing, data transformation, and multi-step logic with error handling, all at lower cost than Zapier.
- IT/RevOps team needing governed AI automationPick: Zapier
Zapier offers AI assistants (Agents, Copilot) and MCP for AI-driven workflows, plus enterprise governance and 9,000+ integrations.
- Solo founder on a budget automating simple tasksPick: Make
Make's free plan (1000 ops) is generous for basic automations, and its pricing scales slowly. Zapier's free plan is limited (100 tasks) and paid tiers are costlier.
- Customer support team routing ticketsPick: Zapier
Zapier integrates deeply with Zendesk, Slack, Jira, and Salesforce out of the box, and its Lead Router can prioritize and assign tickets automatically.
- Data analyst automating ETL processesPick: Make
Make's aggregators, iterators, and data stores enable complex data transformations and ETL-like workflows without coding, unmatched by Zapier's simpler logic.
Frequently Asked Questions
Which platform has more integrations?
Zapier with 9,000+ apps far exceeds Make's 500+ pre-built connectors. However, Make supports custom webhooks and APIs for any app.
Is Make cheaper than Zapier?
Generally yes, especially for complex or high-volume workflows. Make's paid plans start at $29/month for 10k operations (vs $29.99/750 tasks for Zapier). Make's free plan is also more generous (1k ops vs 100 tasks).
Can I build AI workflows with Make?
No native AI features. You'd need to integrate via third-party AI APIs (e.g., OpenAI) using HTTP modules, while Zapier offers built-in AI assistants.
Which is better for complex branching logic?
Make is far superior with routers, filters, iterators, and sub-scenarios. Zapier's Paths are limited in nesting and conditions.
Does Zapier offer a visual builder?
Yes, but simpler. Zapier provides a linear Zap builder and a Canvas for workflow planning. Make's drag-and-drop builder is more advanced for complex scenarios.
Can both handle error handling?
Make has built-in error handling, rollback, and execution logs. Zapier's error handling is more basic (retry, skip, or stop).
Which is better for non-technical users?
Zapier is generally easier due to simpler logic and a huge app ecosystem. Make's visual builder can be overwhelming for beginners but is still no-code.
Do both support scheduling?
Yes. Make has scheduling triggers; Zapier uses Schedule Zaps. Both support recurrence and time-based triggers.
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