Clay vs ZoomInfo

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-09-30
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At a glance

DimensionClayZoomInfo
Pricingfreemium · from Free $0/mopaid
Best forGTM ops and sales-engineering teams building custom enrichment pipelines, Enterprise revenue teams running ABM with multi-provider waterfall dataEnterprise sales teams, Marketing teams running ABM
Standout featuresClaygents AI research agents for company and people research · Account Agents for automated account-level intelligence · Waterfall multi-provider data enrichment for best coverageAdvanced company and contact search · Direct dial phone numbers · Verified email addresses
Viability score93/10076/100
APIYesYes

Clay is the stronger pick for gtm ops and sales-engineering teams building custom enrichment pipelines; ZoomInfo fits better for enterprise sales teams.

Built from live tool data, last verified 2026-09-30.

Clay
Clay

AI go-to-market platform for data enrichment, Claygents research agents, and GTM workflow automation.

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ZoomInfo
ZoomInfo

Enterprise B2B contact database and go-to-market intelligence platform with AI agents and ChatGPT integration.

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Pricing
Freemium
Paid
Plans
$0/mo
$149/mo
$349/mo
—
Popularity
6.1k views
4.5k views
Skill Level
Intermediate
Beginner-friendly
API Available
Platforms
WebAPICLI
WebAPIPlugin
Categories
🎣 Sales Prospecting & Outbound🤖 Automation & Agents📊 Data & Analytics📈 Marketing & SEO
🎣 Sales Prospecting & Outbound📇 CRM
Features
Claygents AI research agents for company and people research
Account Agents for automated account-level intelligence
Waterfall multi-provider data enrichment for best coverage
Data marketplace with 200+ data providers
Signals and Intent tracking for job changes and promotions
Ads Sync to LinkedIn, Meta, and Google ad platforms
Audiences for centralizing first- and third-party data
Native Sequencer for outbound messaging automation
Clay MCP to surface prospecting data inside AI tools
CLI/API for building in Clay via a coding agent
Workflows and Functions for GTM orchestration
AI formatting for data normalization
CRM enrichment, TAM sourcing, and territory planning
Reverse ETL and web scraping
Agent plugin support
Advanced company and contact search
Direct dial phone numbers
Verified email addresses
Intent data from content consumption and buying signals
Technology stack identification (technographics)
Firmographic filtering and segmentation
CRM enrichment and data cleansing
Lead list building and export
Account-based marketing (ABM) targeting
Sales trigger alerts
Data hygiene and deduplication
Website visitor tracking
ZoomInfo Copilot AI sales agent
GTM Studio generative AI workflows
GTM Context Graph via ChatGPT
Integrations
LinkedIn
Meta
Google Ads
Salesforce
HubSpot
Slack
Anthropic
ElevenLabs
Mistral AI
Intercom
ZoomInfo
Lusha
Apollo
Sana
Microsoft Dynamics
Marketo
Pardot
Outreach
SalesLoft
LinkedIn Sales Navigator
Tableau
Snowflake
Workato
Zapier
ChatGPT

Frequently Asked Questions

Which is better, Clay or ZoomInfo?

The best choice between Clay and ZoomInfo depends on your specific use case — we compare them independently on features, current pricing, integrations, and real-world signals (with an on-demand sentiment scan available for each). See the side-by-side breakdown above to match them to your needs.

What are the main differences between Clay and ZoomInfo?

The key differences include pricing model, feature set, platform support, and skill level requirements. Review the full comparison on RightAIChoice for a detailed breakdown.

Is there a free version of Clay or ZoomInfo?

Check the pricing section in the comparison for the latest pricing details on both tools, including free tiers, trial options, and paid plans.

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Explore each tool further

Clay
View Clay reviewClay alternatives
ZoomInfo
View ZoomInfo reviewZoomInfo alternatives

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Last reviewed: May 12, 2026