Dooray! vs Poke (Interaction Co.)

Dooray!'s depth is organizational. A single workspace carries tasks, files and wiki pages together; messenger and video conferencing ship on every plan, while project, mail and approval are the three services you choose between. Electronic approval with build-it-yourself forms, meeting-room and equipment reservation, a home/board for announcements, and a survey/decision form builder are all native rather than bolted on — the kind of things a Korean office expects to exist out of the box. Dooray! AI Lite summarizes and answers questions across mail, tasks, wiki and messenger as a paid add-on. Integration surface is deliberately narrow: NHN Cloud.

Poke goes the opposite direction: one assistant, many channels. You text or send voice messages in Apple Messages, WhatsApp, Telegram or RCS, and it searches, drafts and sends email across Gmail and Microsoft Outlook with labels and contact search. It claims @poke.com addresses, schedules events, sets reminders and runs proactive background automations — the documented example being Granola action items landing on your calendar. It can build tables and charts from a description or a photo of spreadsheet data, generate PDFs with LaTeX, and on Ultra deploy websites at yourname.poke.com. Real-world help (reservations, calls, orders) is part of Ultra, and Poke Recipes is the configuration layer for automations and sharing setups. There is no team workspace, admin console or approval flow here, and that is by design.

In short: Dooray! coordinates people who work together; Poke executes errands for one person.

Dooray! is freemium with a genuinely usable floor: groups of 25 users or fewer get the full suite free within Free plan quotas. ISMS-P and CSAP certification — the reason many Korean public institutions and universities look at it — requires the Business plan or above, so budget for that if compliance is the driver. Messenger and video conferencing are included regardless of which of project, mail and approval you select, so there is no per-module upcharge to model. AI Lite is a paid add-on on top. The economics reward a consolidated team: one subscription replaces separate messenger, mail, video, project and approval bills.

Poke is freemium aimed at an individual, with a hard ceiling tier. Ultra runs $199/mo billed monthly and bundles frontier intelligence on every action, the real-people service for reservations and calls, and website deployment at yourname.poke.com. That is a personal-productivity price, not a seat price — it only makes sense if your real-world task volume is high, which Poke's own positioning acknowledges by steering casual users away from Ultra. The July 2026 news that the Interaction Company joined Cognition does not change the product surface or the Ultra price as reported; Poke continues to work as before. Comparing the two on cost is apples-to-oranges: Dooray! is priced per organization seat with compliance tiers, Poke per power user.