Face Filters vs The New Black

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-10-09
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At a glance

DimensionFace FiltersThe New Black
Primary FunctionAI face filters and video effects for selfiesAI fashion design platform for apparel and accessories
Target UserSocial media creators, selfie enthusiasts, casual mobile usersFashion brands, startup labels, design teams
Key FeatureReal-time video effects, trending template library, one-tap editingText-to-design generation, tech pack exports, realistic virtual try-on
Integration/APISocial media sharing integrationAPI access (Business tier)
Output QualityOptimized for mobile social sharingHigh-resolution output suitable for production

If you're a casual social media user wanting quick, trendy selfie effects, Face Filters is your fun, lightweight choice. But if you're a fashion brand or designer needing AI-powered concept-to-prototype tools, The New Black is purpose-built with features like tech pack exports and high-res outputs. Buyers should align their core need: entertainment vs. serious fashion design.

Face Filters
Face Filters

Face Filters is 360 Co's mobile app for one-tap AI selfie and video filters, built around whatever look is trending right now.

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The New Black
The New Black

AI fashion design that takes a garment from prompt to model shot, video, Shopify page and tech pack.

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Pricing
Freemium
Freemium
Plans
$0/mo
Subscription
One-off top-up
$15/mo
$35/mo
$65/mo
$195/mo
Popularity
6 views
7.3k views
Skill Level
Beginner-friendly
Intermediate
API Available
Platforms
Mobile
WebAPIPlugin
Categories
😄 Fun Photo & Video Apps
🎨 Image Generation📦 Product & Ecommerce Visuals🧊 3D Generation & Scanning
Features
AI face filters applied in real time
Real-time video effects for clips and Stories
One-tap photo editing with no manual sliders
Trending template library updated for current looks
Retro style filters
Old Money aesthetic filters
Seasonal filter packs
Curated filter categories instead of endless settings
Works on both photos and video
Mobile app for iOS and Android
Capture with filter applied while shooting
Quick apply with no editing skills required
Share finished results to social platforms
AI clothing generator: describe a garment and get a photorealistic design on a model or white background
Sketch to design: a hand-drawn or digital fashion sketch becomes a realistic product image keeping the original lines
Image to flat sketch: a garment photo becomes a clean technical flat that feeds a tech pack
Change fabric, print and colour on an existing garment photo without booking a reshoot
AI fashion model generator: product photo, flat lay or mannequin shot to on-model imagery in any scene
Swap the model while keeping the outfit, and pull a product back out of a model shot
AI virtual try-on for clothing, jewelry, bags, shoes and accessories from a product photo or flat lay
Ghost mannequin images from worn or hanging garment photos with the inside of the collar visible
AI tech pack generator: auto-drafted size charts, grading and a bill of materials with AI review credits
AI fashion video: image to video, UGC clips, lookbook videos, product 360s and fashion ads
Ultra AI video model producing clips up to 30 seconds; AI PRO video in 1080p
Ultra AI photos: 4K image model, plus enhance to HD 2K or 4K
AI music composed as an original, licence-free track for product pages, reels and UGC clips
Brand Manager: Shopify sales, traffic, SEO, ad spend and profit and loss in one dashboard
Fashion AI agent that designs, writes pages, reads store figures and posts on a schedule
Integrations
Shopify
Instagram
Facebook
TikTok
YouTube
Pinterest
X
Threads
LinkedIn
Klaviyo
Google Analytics
Google Search Console
Claude
ChatGPT
Meta Ads

What real users say: Face Filters vs The New Black

Not marketing copy and not our opinion — a structured sweep of public discussion (reviews, forums, communities and video comments), showing what people praise and what they complain about for each tool.

Face Filters

72 mentions across 4 sources · 35% positive — critical (averaged across 4 sources)

Hacker News, YouTube, Bluesky, Lemmy

What users praise

  • • One-tap application makes it easy for anyone to use.
  • • Trend-driven templates keep content fresh and social-media ready.
  • • Real-time video effects work without noticeable lag.
  • • Wide variety of styles from retro to old money aesthetics.

What frustrates them

  • • All filters are behind a subscription; no free features.
  • • Community criticism over promoting unrealistic beauty standards.
  • • No manual controls for advanced editing or customization.
  • • Potential privacy concerns with facial data storage.

Researched Jul 24, 2026

The New Black

68 mentions across 5 sources · 18% positive — critical (averaged across 5 sources)

Hacker News, YouTube, Product Hunt, Stack Overflow, Lemmy

What users praise

  • • Purpose-built for fashion: tech packs, virtual try-on, model generation.
  • • Saves costs on photoshoots and technical drafting for small brands.
  • • Brand DNA ensures consistency across designs.
  • • Bulk generation speeds up catalog creation.

What frustrates them

  • • Very little verified community feedback outside Product Hunt.
  • • Not for non-fashion creative work; limited to apparel.
  • • Pricing may be opaque; credits and hidden costs not clear.
  • • Learning curve for tech packs and fashion-specific features.

Researched Aug 29, 2026

Who should pick which

  • Social media creator
    Pick: Face Filters

    Face Filters offers quick, trendy filters and effects ideal for engaging posts on platforms like Instagram and TikTok.

  • Fashion startup founder
    Pick: The New Black

    The New Black provides text-to-design, tech packs, and high-res outputs for rapid prototyping and production readiness.

  • Selfie enthusiast
    Pick: Face Filters

    Casual users seeking fun, one-tap effects will enjoy Face Filters' library of retro and seasonal packs.

  • Apparel design team
    Pick: The New Black

    Team management, custom AI models, and API access on The New Black support collaborative fashion design workflows.

  • Professional photographer
    Pick: The New Black

    While not a photo editor, the high-res fashion outputs and virtual try-on aid in concept visualization for fashion shoots.

Frequently Asked Questions

Face Filters vs The New Black: which should you choose?

If you're a casual social media user wanting quick, trendy selfie effects, Face Filters is your fun, lightweight choice. But if you're a fashion brand or designer needing AI-powered concept-to-prototype tools, The New Black is purpose-built with features like tech pack exports and high-res outputs. Buyers should align their core need: entertainment vs. serious fashion design.

Are Face Filters and The New Black free?

Both offer free tiers. Face Filters is ad-supported with a premium upgrade; The New Black has a free tier with watermarked outputs and limited generations, with Pro at $19/mo.

Can I use Face Filters for professional portrait retouching?

No, Face Filters is for casual, one-tap effects; it lacks manual controls needed for professional editing.

Does The New Black generate print-ready files?

Yes, it exports high-resolution images and tech packs with measurements suitable for production (Pro plan required for high-res).

Which tool has better social media sharing integration?

Face Filters directly integrates social sharing. The New Black focuses on design export, not social posting.

Can I use The New Black for graphic design or logos?

No, it's purpose-built for fashion and accessories; not suitable for general graphic design.

Do these tools offer APIs?

Face Filters does not offer API access. The New Black provides API access only on the Business plan.

Which is better for a fashion design student?

The New Black's free tier is excellent for experimenting with AI fashion design, offering professional features at no cost for limited use.

Are there team collaboration features?

The New Black's Business plan includes team management; Face Filters is single-user only.

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Last reviewed: July 3, 2026