FullStory vs Mixpanel

Side-by-side comparison of features, pricing, and ratings

Analysis reviewed Live tool data as of 2026-09-28
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At a glance

DimensionFullStoryMixpanel
Pricingcontactfreemium · from Free $0
Best forMid-to-large product teams that need session replay plus funnels to find and fix drop-off, Engineering teams debugging errors with console telemetry and rage-click evidenceProduct teams who need to answer behavioral questions without writing SQL or filing a data request, Growth teams running A/B experiments and feature flags alongside their analytics
Standout featuresSession Replay with tabbed browsing for reviewing multiple sessions side by side · AI-powered Fullcapture records every interaction with sensitive data excluded by default · StoryAI answers behavior questions and generates AI session summariesReal-time event tracking with funnels, retention, and flows reports · Mixpanel AI agents that monitor your product and surface proactive insights · Root Cause Analysis Agent that diagnoses what changed and why
Viability score76/10087/100
APIYesYes

FullStory is the stronger pick for mid-to-large product teams that need session replay plus funnels to find and fix drop-off; Mixpanel fits better for product teams who need to answer behavioral questions without writing sql or filing a data request.

Built from live tool data, last verified 2026-09-28.

FullStory
FullStory

FullStory captures every click, tap, and scroll, then turns it into answers your team and your AI agents can act on.

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Mixpanel
Mixpanel

AI product analytics that surface user insights and run experiments before you ask.

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Pricing
Contact Sales
Freemium
Plans
—
$0
Starts at $0 (volume-based; ~$120/mo at 18M events
Custom (contact sales)
Popularity
3.5k views
3.7k views
Skill Level
Intermediate
Intermediate
API Available
Platforms
WebMobileAPI
WebAPI
Categories
📉 Product Analytics & Experimentation
📉 Product Analytics & Experimentation
Features
Session Replay with tabbed browsing for reviewing multiple sessions side by side
AI-powered Fullcapture records every interaction with sensitive data excluded by default
StoryAI answers behavior questions and generates AI session summaries
Fullstory MCP lets AI agents monitor releases and review sessions autonomously (June 2026)
Click maps, scroll maps, and conversion maps
Funnels and Conversion Analysis to locate drop-off points
Journey Maps across touchpoints and Session Summary Notes
Rage click detection and Sentiment Signals
Page Flow Analysis, User Trends, Event Sequence Metrics, and Segment Health Tables
Retention Analysis and Metric Insights
Guides and Surveys for in-product tours, NPS, and contextual feedback (add-on)
Co-Browsing gives support agents live session context during a ticket
Mobile analytics captures native app behavior (add-on)
Warehouse export delivers raw event data to cloud storage
Real-time personalization and activation via Fullstory Anywhere
Real-time event tracking with funnels, retention, and flows reports
Mixpanel AI agents that monitor your product and surface proactive insights
Root Cause Analysis Agent that diagnoses what changed and why
Experiments Agent for statistically valid A/B tests and auto-interpretation
Feature flags with typed runtime property targeting (string, number, list, fuzzy)
Session Replay with AI summaries across replays and Magic Playlists
Heatmaps for spotting rage clicks and drop-off points
Metric Trees mapping product metrics to company KPIs
AI Data Governance with Context Engine and Verified Mode
Mixpanel MCP: prompt Mixpanel from Claude, ChatGPT, Cursor, or any MCP client
Tag the Mixpanel Agent in Slack for insights without leaving the flow
Mixpanel Headless API for programmatic analytics and data apps in Python
Claude Code plugin with 12 analytics skills via MCP or Python SDK
Data warehouse connectors to Snowflake, BigQuery, Redshift, Databricks
Sub-second queries powered by Mixpanel's proprietary Arb database
Integrations
Slack
Jira
Segment
Google Analytics
Amplitude
Snowflake
BigQuery
Amazon Redshift
Databricks
Zendesk
Salesforce
Intercom
Stripe
HubSpot
Redshift
Claude
ChatGPT
Cursor

Frequently Asked Questions

Which is better, FullStory or Mixpanel?

The best choice between FullStory and Mixpanel depends on your specific use case — we compare them independently on features, current pricing, integrations, and real-world signals (with an on-demand sentiment scan available for each). See the side-by-side breakdown above to match them to your needs.

What are the main differences between FullStory and Mixpanel?

The key differences include pricing model, feature set, platform support, and skill level requirements. Review the full comparison on RightAIChoice for a detailed breakdown.

Is there a free version of FullStory or Mixpanel?

Check the pricing section in the comparison for the latest pricing details on both tools, including free tiers, trial options, and paid plans.

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FullStory
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Mixpanel
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Last reviewed: May 12, 2026